Cheryl Lim
Business Development - Sales & Marketing
Mont Kiara
Summary
As an accomplished sales & marketing professional boasting over two decades of extensive experience across multiple sectors-including multinational corporations (MNCs), small and medium-sized enterprises (SMEs), and entrepreneurial venture initiated from the ground up-I bring a wealth of expertise to the table. My diverse background has honed my dynamic communication abilities and equipped me with a deep understanding of business negotiation tactics. Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. My track record is a testament to my adaptability and my proficiency in driving business growth in various business environments.
Overview
25
25
years of professional experience
Work History
Managing Director
HS Validus Sdn Bhd
5 2022 - 5 2024
- Spearheaded a dynamic self-employed career in the logistics sector, with a core focus on Sea Freight Services (Exports)
- My roles include overseeing company budgeting, leads generation, business development in both sales & marketing as well as establishing partnerships with external stakeholders and managing client relationships.
- My services are catered to a diverse range of customers including manufacturers of timber products, HVAC industry, illuminated signages manufacturer, entities within the chemical sector and businesses in the furniture industry.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Company experiences a monthly sales revenue of about RM200k to RM300k until Q3 2023, the competitiveness of Sea freight's export services intensified, particularly involving credit facilities to clients, leading to a steady drop in my market share.
- Managed risk effectively by instituting comprehensive mitigation strategies across the organization''s operations.
- Following a thorough evaluation of client credit exposure, I've made a professional decision to cease operations.
General Manager
SQR Global Logistics Sdn Bhd
09.2020 - 03.2022
- Spearheaded business expansion for a small start-up logistics firm, successfully acquiring two key accounts in Q1, resulting in a steady monthly sales turnover of RM200k, predominantly in export sea freight for CIF shipments.
- Managed day-to-day administrative, operational tasks along with focusing on business development.
- Streamlined various processes and initiated marketing efforts in the digital space.
- As the company's secondary decision-maker during the last quarter of 2021, I encountered a few disagreements vis-a-vis our corporate vision with one of the shareholders. However, I ultimately chose to amicably part ways while maintaining a professional relationship with the shareholder.
Sales Manager
Macro Dimension Concrete Sdn Bhd
08.2016 - 03.2020
- Spearheaded sales and revenue collection for the central region within the ready mixed concrete sector.
- Cultivated relationships with key account customers, consistently achieving monthly sales targets of Rm3 million.
- Delivered comprehensive monthly performance reports to the board of directors
Sales Manager - RMX
Hume Cement Sdn Bhd
07.2013 - 06.2016
- Spearheaded the nationwide sales operations for bulk cement within the RMX division, overseeing budget and key performance indicators (KPIs)
- Assembled and led a robust team of 7 sales executives, driving sales excellence and team performance
- Collaboration with internal (Marketing) & External (Distributors) on branding positioning & campaigns
- Successfully generated an impressive annual sales revenue of RM400 million across the nation
- Managed special projects and implemented Marketing Initiatives to create awareness on value added products.
- Successfully runs promotion campaign to boost value added products
- Focused on establishing and nurturing strong relationships with a diverse client base, including distributors and end-users
- Diligently monitored logistics, credit limit exposure, and collections to ensure financial health and operational efficiency
- Provided exceptional customer service, cementing the company's reputation for excellence and fostering key customer loyalty
- Played a pivotal role in the company's expansion, assisting in the doubling of production capacity from 1 to 2 lines within a two-year timeframe.
Business Development Manager
Great Eastern Assurance (M) Berhad
04.2012 - 06.2013
- Excelled in prospecting and engaging with potential clients, delivering expert insurance consultations that consistently met monthly sales targets and secured quarterly performance awards.
- Spearheaded client acquisition through strategic cold calling and in-person consultations, effectively expanding customer base.
- Demonstrated commitment to professional development by consistently participating in daily and monthly sales meetings.
- Drove substancial revenue growth, securing insurance sales totaling approximately RM200k in First Year Life Premium (FYLP).
- Garnered recognition for sales excellence, receiving multiple monthly and quarterly awards for outstanding performance.
- Attained prestigious national accolade as the Top Rookie Agent for ILP Sales Nationwide at 1st Runner Up in 2013.
National Sales Manager
Ajinoriki (M) Sdn Bhd
01.2012 - 03.2012
- Spearheaded a dynamic team of 23 sales representatives across the FMCG sector, driving national sales initiatives and performance
- Cultivated robust relationships with key clients, including wholesalers and hypermarket operators, to expand market reach
- Successfully secured a significant new account with MYDIN Hypermarket, enhancing the company's portfolio and revenue growth.
- Decision to transition into finance and insurance sector, stemmed from enduring the grueling daily commute and reconciling some personal matters.
- Thus, I respectfully declined the confirmation from this company in Mar 2012
Sales Manager
Extrobright Concrete Sdn Bhd
09.2005 - 01.2012
- Spearheaded the Sales Department, reporting directly to the Board of Directors
- Facilitated cross-departmental collaboration with Operations and Finance to streamline delivery processes and maintain robust cash flow
- Successfully expanded company infrastructure from 3 to 8 batching plants
- Cultivated strong relationships with key stakeholders including developers, contractors, architects, and consultants
- Consistently exceeded sales targets, achieving over RM2 million in monthly revenue.
Sales Executive
Lafarge Supermix Concrete (M) Sdn Bhd
06.2003 - 08.2005
- Spearheaded sales and collections for ready-mixed concrete across central region, encompassing Sungai Buloh, Pantai Dalam, and Klang plants
- Surpassed monthly sales targets, consistently achieving over RM600,000 per plant and culminating in excess of RM2 million in sales revenue
- Collaboration with Marketing Team in branding campaign & value added product ideology & promotions.
- Successfully met and exceeded key performance indicators, securing an Excellent Appraisal rating
- Cultivated strong relationships with a diverse client base, including Developers, Contractors, and Consultants.
Marketing Executive
Incaplas (M) Sdn Bhd
01.2003 - 05.2003
- In the rotational moulded plastic industry, spearheaded 2 divisional units, focusing on waste & road safety management within the Sales & Marketing arena.
- Collaborated with the product team, executed marketing strategies for newly realeased products, ensuring essential deadlines and targets were met.
- Following a corporate acquisition by a listed company, the Sales Department underwent a transformation, resulting in my job loss, albeit with a compensation package.
Secretary to Executive Director
Avis Rent A Car (M) Sdn Bhd
04.2002 - 12.2002
- Administrative tasks within the executive director's office including call filtering and appointment scheduling.
- Collaborate with department leaders for timely report submission and arranging meeting schedules.
- Provide assistance and courteous service to VVIPs and guests in the executive director's office
Sales & Purchasing Coordinator
LSH Chemicals Sdn Bhd
03.1999 - 08.2001
- Worked hand in hand with clients regarding their orders, shipment schedules and collection of payment.
- Created harmonious relationship with Freight Forwarding on all inbound containers and worked closely with the warehouse supervisor on managing stock inventory.
- Kept track of inventory against sales projections to prevent delivery mishaps.
- Acted as the link between HQ and customers for new product ideas based on the latter's feedback and negotiated with international suppliers on pricing and technical matters.
- Handled all documentation related to importation and submitted reports to head office in Singapore on a bi-weekly basis.
Sales Executive
Yong Wah Label Printing Sdn Bhd
03.1997 - 01.1999
- seeing sales and collections for label and ticketing printing
- I effectively captured a new account, securing a substancial sales contract surpassing RM200k
- concurrently, I strengthened existing client relationships, encouraging recurrent sales orders.
Education
Diploma in Business Studies -
Help University
KL, Kuala LumpurSkills
Accounting processes
Team collaboration
Mentoring and training
Business development
Client Relationship Management
Business administration
Entrepreneurial mindset
Business analysis
KPI management
Customer Service
Recruiting and interviewing
Operations management
Employee management
P&L management
Warm and cold calling
Sales and market development
Proposal writing
Client contract negotiations
Sales trend analysis
Prospecting
Cost management
Sales trend forecasting
Networking ability
Sales Leadership
Recruitment Strategies
Client Relationships
Operations Management
Strategic Planning
Business Planning
Financial Management
Team Collaboration
Organizational Development
Strategic Partnerships
Budget Management
Revenue Growth
Cost Reduction
Negotiation
Partnership Development
New business launch
Human Resources Management
Workforce Planning
Problem-solving abilities
Decision-Making
Team Leadership
Organizational Structuring
Analytical Skills
Problem-solving aptitude
Teamwork and Collaboration
Business Management
Self Motivation
Marketing Strategies
Goal Setting
Interpersonal Skills
Business marketing
Product Development
Effective Communication
Languages
English, Chinese (Mandarin), Malay, Chinese (Cantonese)
English
Malay
Chinese (Mandarin)
Chinese (Cantonese)
Timeline
General Manager
SQR Global Logistics Sdn Bhd
09.2020 - 03.2022
Sales Manager
Macro Dimension Concrete Sdn Bhd
08.2016 - 03.2020
Sales Manager - RMX
Hume Cement Sdn Bhd
07.2013 - 06.2016
Business Development Manager
Great Eastern Assurance (M) Berhad
04.2012 - 06.2013
National Sales Manager
Ajinoriki (M) Sdn Bhd
01.2012 - 03.2012
Sales Manager
Extrobright Concrete Sdn Bhd
09.2005 - 01.2012
Sales Executive
Lafarge Supermix Concrete (M) Sdn Bhd
06.2003 - 08.2005
Marketing Executive
Incaplas (M) Sdn Bhd
01.2003 - 05.2003
Secretary to Executive Director
Avis Rent A Car (M) Sdn Bhd
04.2002 - 12.2002
Sales & Purchasing Coordinator
LSH Chemicals Sdn Bhd
03.1999 - 08.2001
Sales Executive
Yong Wah Label Printing Sdn Bhd
03.1997 - 01.1999
Managing Director
HS Validus Sdn Bhd
5 2022 - 5 2024
Diploma in Business Studies -
Help University