Summary
Overview
Work History
Education
Skills
Timeline
Generic

Chengyan Gong

Engineering Project Management
Yunnan

Summary

Professional sales and marketing expert with proven track record in driving business growth and elevating brand presence. Adept at crafting and executing strategic marketing campaigns, skilled in market analysis, digital marketing, and client relationship management. Known for strong team collaboration, adaptability, and consistently delivering impactful results. Highly reliable and flexible in meeting evolving business demands.


Experienced with software development and proficient in designing and implementing efficient code. Utilizes programming skills to solve complex problems and improve software functionality. Track record of applying detailed knowledge to create user-friendly applications and enhance system performance.

Overview

13
13
years of professional experience
4
4
Languages

Work History

Sales & Marketing Specialist (Regional)

SummitNext Technologies Sdn Bhd
07.2024 - Current
  • Created informative product presentations and conducted training sessions for both internal staff and external partners.
  • Managed key account relationships, resulting in increased repeat business and long-term loyalty among clients.
  • Implemented CRM systems for improved lead tracking and follow-up processes, resulting in more efficient sales operations.
  • Utilized data-driven insights to create targeted email marketing campaigns that effectively engaged prospects at various stages of the buyer''s journey.
  • Analyzed competitor products and pricing strategies, helping the company maintain a competitive edge in the market.
  • Worked closely with UX/UI designers to translate their designs into functional web applications.
  • Collaborated with back-end developers to improve website functionality and integrate new features.
  • Researched emerging web technologies and trends for possible incorporation into sites.

Operation Director

Starhub Vietnam (Công Ty Tnhh)
01.2019 - 05.2024
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Conducted thorough risk assessments to identify potential issues and develop mitigation strategies.
  • Coordinated closely with finance teams to manage budgets effectively throughout the lifecycle of each project or initiative.
  • Developed and maintained project schedules, ensuring key milestones were met on time and within budget.
  • Designed database schemas to support efficient storage, retrieval, and manipulation of complex data sets.
  • Improved team productivity by actively participating in code reviews, knowledge sharing sessions, and mentoring junior developers.

Branding Director

Weiju Finance Service Limited
01.2016 - 12.2018
  • Negotiated advantageous partnerships that enhanced brand exposure and generated co-marketing opportunities.
  • Conducted thorough market research to identify new growth opportunities and areas for potential expansion.
  • Increased market share through strategic analysis of industry trends and competitor positioning.
  • Optimized digital marketing efforts by leveraging data analytics, leading to increased customer engagement and conversion rates.
  • Created comprehensive documentation for software components to facilitate future maintenance activities and enable seamless handoffs between team members.
  • Provided technical support during the implementation phase of various projects ensuring successful customer satisfaction.
  • Participated in software field testing to verify performance of developed projects.
  • Evaluated emerging technologies for potential adoption in ongoing projects while maintaining a focus on long-term stability considerations.

Website Manager

Zhencong Technology
02.2012 - 12.2015
  • Optimized website loading times by implementing technical solutions such as caching mechanisms, image optimization techniques, and server-side configurations.
  • Managed website projects from inception to completion, ensuring timely delivery and adherence to budget constraints.
  • Coordinated with digital marketing team members to ensure cohesive messaging across social media channels, email campaigns and other off-site promotional opportunities.
  • Maintained high levels of security with robust measures such as secure coding practices, vulnerability scanning, and timely patching of software components.
  • Analyzed user behavior data via Google Analytics to make informed decisions on UX/UI adjustments for better overall usability.
  • Performed ongoing competitor analysis and market research to identify emerging trends and areas for potential improvement within site architecture and content offerings.
  • Implemented website accessibility standards such as WCAG 2.0 guidelines to ensure a user-friendly experience for all visitors, regardless of ability or device type.
  • Collaborated with cross-functional teams for the integration of e-commerce platforms and payment gateways.

Education

Bachelor of Science - Computer Engineering

Beijing Jiaotong University
Beijing, China
04.2001 -

Skills

Operation Management

Timeline

Sales & Marketing Specialist (Regional)

SummitNext Technologies Sdn Bhd
07.2024 - Current

Operation Director

Starhub Vietnam (Công Ty Tnhh)
01.2019 - 05.2024

Branding Director

Weiju Finance Service Limited
01.2016 - 12.2018

Website Manager

Zhencong Technology
02.2012 - 12.2015

Bachelor of Science - Computer Engineering

Beijing Jiaotong University
04.2001 -

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Chengyan GongEngineering Project Management