Cheng Siang Keong (Kev)
Head, Northern 2 Agency Growth
Kuala Lumpur,14
Summary
Adept at spearheading growth and fostering teamwork, I manage 142 leaders with more than 1300 agency manpower in current role. I led Prudential Assurance Malaysia Berhad's Northern 2 Region to a 10% increase in Recruitments and 8% growth in Production on last year (2023). My expertise in MS Office and problem-solving skills have driven strategic initiatives and enhanced productivity which showcasing a commitment to achieving and surpassing sales targets.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Head, Northern 2 Region Agency Growth
Prudential Assurance Malaysia Berhad
12.2016 - Current
- Strategic Leadership: Spearheaded the agency development strategy across multiple regions, focusing on recruitment, training, and retention of high-performing insurance agents to drive business growth.
- Performance Management: Analyzed agency performance metrics and implemented tailored development programs to enhance productivity and achieve sales targets. Fostered a culture of accountability and excellence among agents.
- Training and Development: Designed and executed comprehensive training programs to equip agents with essential skills in sales techniques, product knowledge, and customer service, ensuring they meet regulatory requirements and industry standards.
- Recruitment Initiatives: Led recruitment drives and talent acquisition strategies, successfully onboarding a diverse range of agents to expand the agency footprint and enhance market reach.
- Relationship Management: Established and maintained strong relationships with key stakeholders, including senior management, agents, and industry partners, to align agency goals with corporate objectives.
- Market Analysis: Conducted market research to identify emerging trends, competitive landscape, and customer needs, leveraging insights to inform strategic decision-making and product development.
- Innovation and Technology: Championed the integration of digital tools and platforms to streamline agency operations, enhance communication, and improve agent efficiency.
- Compliance and Governance: Ensured all agency activities adhered to regulatory standards and company policies, mitigating risks and promoting ethical practices within the agency network.
- Achievements:
- Successfully increased small agency recruitment by 200% within 3 months and work hand-in-hand with Mega Agency which successfully increased recruitment by 50% within 6 months, contributing to a significant boost in overall region market share.
- Implemented a new AD framework that resulted in a 10% improvement in overall productivity.
- Launched Power of Choice BOP & Next Gen Club, which was recognized as a best practice within the organization and adopted by other regions.
Business Development Manager
Allianz Life Insurance Malaysia
11.2015 - 11.2016
- Generated new business with Direct Appointment Unit Manager. Successfully appointed 2 UM within 6 months period.
- Analyzed agency performance and development training programs to enhance agency's productivity.
- Conducted training for newly appointed UM and new agents to equip them with essential skills in sales and recruitment.
- Led recruitment BOP and expand agency recruitment via social media recruitment.
Assistant Manager, SBDU
Great Eastern Life Assurance (Malaysia) Berhad
10.2012 - 10.2015
- Training Program Development: Assisted in the design and implementation of comprehensive training programs for new and existing insurance agents, focusing on product knowledge, sales techniques, and customer relationship management.
- Facilitation of Training Sessions: Conducted engaging training sessions and workshops, utilizing various instructional methods and tools to enhance learning outcomes and ensure agent proficiency.
- Needs Assessment: Collaborated with the agency development team to assess training needs and identify skill gaps among agents, tailoring training content to address specific developmental areas.
- Performance Evaluation: Monitored and evaluated the effectiveness of training programs through assessments and feedback, making necessary adjustments to improve content and delivery.
- Coaching and Mentorship: Provided ongoing coaching and mentorship to agents post-training, supporting their professional growth and ensuring the application of learned skills in real-world scenarios.
- Collaboration with Stakeholders: Worked closely with senior management and cross-functional teams to align training initiatives with overall business objectives and regulatory requirements.
Assistant Manager
OCBC Bank (M) Berhad
07.2009 - 09.2012
- Assist clients through the mortgage loan application processes, ensuring all necessary documentation is collected, verified and submitted accurately and on time for underwriting.
- Build and maintain strong relationships with clients, real estate agents and other stakeholders, serving as a trusted advisor throughout the loan process.
- Address and resolved any issues and concerns that arise during the loan process.
- Meet sales target by actively promoting mortgage products and services, generating leads through networking, referrals and marketing initiatives.
Design Engineer
Nexaldes Sdn Bhd
06.2008 - 06.2009
- Streamlined the design process for increased efficiency by utilizing CAD software tools.
- Drafted documentation detailing design requirements and technical specifications.
- Worked with contractor to test prototypes and develop production processes.
- Used CAD to meet design specifications for functional prototypes.
Education
MBA - Corporate Law
Veritas University
Kuala Lumpur, Malaysia12.2025
Bachelor of Engineering - Aerospace
Universiti Putra Malaysia
Serdang, Selangor05.2008
Skills
Friendly, Positive Attitude
Teamwork and Collaboration
Problem-Solving
Team Management
MS Office
Dependable and Responsible
Certification
DISC
Timeline
DISC
08-2024
Head, Northern 2 Region Agency Growth
Prudential Assurance Malaysia Berhad
12.2016 - Current
Business Development Manager
Allianz Life Insurance Malaysia
11.2015 - 11.2016
Assistant Manager, SBDU
Great Eastern Life Assurance (Malaysia) Berhad
10.2012 - 10.2015
Assistant Manager
OCBC Bank (M) Berhad
07.2009 - 09.2012
Design Engineer
Nexaldes Sdn Bhd
06.2008 - 06.2009
MBA - Corporate Law
Veritas University
Bachelor of Engineering - Aerospace
Universiti Putra Malaysia
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