Cheng Chuan Lee
Area Sales Executive
Tangkak, Johor,01
Summary
Dynamic sales professional with a proven track record at Nestle, excelling in new business development and territory management. Skilled in sales presentations and KPI tracking, I consistently achieved ambitious sales targets while fostering strong client relationships. My strategic approach and exceptional communication skills drive sustained growth and profitability.
Experienced with territory management, client relationship building, and sales strategy development. Utilizes effective communication and negotiation techniques to exceed sales goals. Track record of successful market expansion and revenue growth through strategic planning and client engagement.
Overview
20
20
years of professional experience
1
1
Language
Work History
Area Sales Executive
Nestle Professional
06.2025 - Current
- Analyzed sales data and kept up to date with market trends.
- Increased territory sales by implementing effective sales strategies and building strong customer relationships.
- Expanded client base through proactive prospecting and lead generation efforts.
- Achieved consistent sales growth by setting ambitious targets and devising action plans to reach them.
- Analyzed sales data regularly to identify areas for improvement or adjustments in strategy as needed for ongoing success.
- Demonstrated exceptional communication skills in addressing client concerns, resolving issues promptly, and preventing potential roadblocks.
- Assisted management in refining pricing structures based on market research and competitor analysis, ensuring competitiveness while maintaining profitability.
District Sales Executive
Nestle Professional
12.2014 - 12.2024
- Developed and executed successful sales plans, resulting in consistent sales growth and expansion of the district''s market share.
- Implemented effective territory management strategies, optimizing resource allocation for maximum impact on sales outcomes.
- Developed and maintained strong relationships with industry influencers, staying abreast of emerging trends and market changes that could impact the business''s future growth potential.
- Delivered exceptional account management services, fostering long-term relationships with key clients and ensuring high levels of satisfaction.
- Leveraged data-driven insights to inform strategic decision-making processes related to inventory management techniques, pricing structures, or other factors directly influencing overall profitability levels seen across all areas within the organization w
Business Development Representative
Nestle Professional
12.2013 - 11.2014
- Conducted market research to identify new business opportunities and target areas for expansion.
- Used SalesForce to handle current portfolio and prospective leads.
- Increased client base by identifying potential customers and initiating strategic outreach.
- Consistently met or exceeded sales targets, contributing significantly to the overall success of the team.
- Trained and mentored junior sales representatives, fostering a supportive team environment and facilitating professional growth.
Sales Executive
Sony
03.2007 - 11.2013
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Increased market share with comprehensive competitor analysis and tailored marketing strategies.
Sales Representative
HSL Eletrical & Eletronic Sdn Bhd
07.2006 - 12.2006
- Expanded customer base through cold calling, networking, and relationship building.
- Led training sessions for new sales representatives, enhancing team expertise and performance.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Provided feedback from customers to product development team, influencing future product enhancements.
- Exceeded sales targets through effective planning and goal setting.
Restaurant Waiter
Kimgary Restaurant
07.2005 - 06.2006
- Quickly reset and cleaned up tables after customers left to enable speedy turnaround and guest flow.
- Answered customers' questions, recommended items, and recorded order information.
- Cultivated warm relationships with regular customers.
- Maintained clean and organized dining areas for optimal guest experience.
- Enhanced customer satisfaction by providing attentive service and anticipating guest needs.
Education
High School Diploma -
Business Administration
Segamat, Malaysia 04.2001 -
Skills
Sales presentations
Timeline
Area Sales Executive
Nestle Professional
06.2025 - Current
District Sales Executive
Nestle Professional
12.2014 - 12.2024
Business Development Representative
Nestle Professional
12.2013 - 11.2014
Sales Executive
Sony
03.2007 - 11.2013
Sales Representative
HSL Eletrical & Eletronic Sdn Bhd
07.2006 - 12.2006
Restaurant Waiter
Kimgary Restaurant
07.2005 - 06.2006
High School Diploma -
Business Administration
04.2001 -
Languages
English
Professional Working
Similar Profiles
Lana MankosLana Mankos
Chain Account Manager Hilton Hotels-New Construction at Nestle ProfessionalChain Account Manager Hilton Hotels-New Construction at Nestle Professional
David KennedyDavid Kennedy
Field Sales Manager at Nestle ProfessionalField Sales Manager at Nestle Professional
George BalasGeorge Balas
Senior Manager - Dispensed Beverages at Nestle ProfessionalSenior Manager - Dispensed Beverages at Nestle Professional
KOH JEN MENGKOH JEN MENG
General Medical Officer at Private ClinicGeneral Medical Officer at Private Clinic
MOHAMAD SALAHUDDINMOHAMAD SALAHUDDIN
Senior Technical Lead at IPEX GLOBAL MANUFACTURING (M) SDN BHDSenior Technical Lead at IPEX GLOBAL MANUFACTURING (M) SDN BHD