Chen Yan Ling (Eleen)
Central Channel Sales Lead
Kuala Lumpur
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence. Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines. I’m ready to take this opportunity to build up new portfolio for my journey and career path.
Overview
28
28
years of professional experience
Work History
Central Channel Sales Lead
Samsung Malaysia Electronics Sdn. Bhd.
08.2021 - Current
- Boosted sales performance by implementing strategic sales plans and effective team management.
- Increased market share by identifying new business opportunities and executing targeted marketing initiatives.
- Managing and worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Performs competitors' analysis, closely monitor the market price situation, and other ad-hoc reports as required.
- Provides sales forecast based on KPI and ROI, and monitoring of weekly sell-out report and inventory report from dealer.
- Achieved consistent sales growth, setting and monitoring ambitious sales targets.
- Built relationships with customers and community to promote long term business growth.
Supplies Pre-Sales Consultant for SEA & China
HPI Sdn. Bhd.
04.2020 - 07.2021
- Source HP's private and public customers, and drive communications to prepare them to purchase HP original products.
Countries in scope include Malaysia, Thailand, Philippines, Indonesia, Vietnam, Singapore, South Korea, and Greater China. - Monitoring bid/tender win/loss, creating, and qualifying sales opportunities.
Organize regular sales events and training sessions for end customers to create awareness of HP original supplies, gather sales leads, and retain customers. - Implements account development strategy, proactively strengthens business relationships with assigned accounts, and delivers solution offerings to potential dealers.
- Continuously review the public purchasing portal/information to monitor government tenders and identify sales opportunities.
- Grow and Identify SMB/Strategic Supplies account.
Product & Distributor Manager
Lenovo Technology Sdn. Bhd.
10.2018 - 04.2020
- The primary function leads the Consumer category cross in MY for Consumer traditional desktop, AIO PC, Visuals & Android Tablet.
- Build the appropriate quarterly business plans for the Consumer Category and provide all elements of the 4Ps of marketing (product, price, promotion, and place).
- Analyze the external market to define opportunities for Lenovo to grow and beat competition, including, for example, Lenovo's current market share position.
- Communicate product portfolio and related promotions to channel partners and quarterly biz review.
- Decide, execute, and manage promotional activities (programmed and ad-hoc) to stimulate consumer sales out.
- Manage transactional promo budget and effectiveness.
Team Lead Manager
HP PPS Sales Sdn. Bhd.
06.2014 - 10.2018
- Handles sales and distribution activities for PC, Notebook, Accessories, Printer, and Consumables products.
- Managing organizational sales in outstation by developing a business plan that covers sales, revenue, and expense controls.
- Implements account development strategy, proactively strengthens business relationships with assigned accounts, and delivers solution offerings to potential dealers.
- Develops customized solutions and identifies business development opportunities, following through with them to ensure successful conversion of the opportunities into sales.
- Provides sales forecast based on KPI and ROI, and monitoring of weekly sell-out report and inventory report from dealer.
Senior Sales Executive
Canon Marketing (M) Sdn. Bhd.
01.2009 - 05.2014
- Achieves sales objectives and targets for the assigned accounts, especially Hyper/CE, modern trade, and book stores accounts.
- Managed to conquer the hyper/CE market at 70% of SOW. Expanded market presence by pursuing lucrative leads and seeking to close deals.
- Conducts sales presentations, sales proposals, and price lists, and also consumer campaigns for partners.
Implements account development strategy, proactively strengthens business relationships with assigned accounts, and delivers solution offerings to potential dealers. - Conducts market visits in several Hyper/CE, modern trade, and book store establishments to keep abreast of the latest trends and players in the market.
- Provides monthly sales forecast based on KPI and ROI, and monitoring of sell-thru report and inventory report from dealer.
- Work closely with the Sales & Marketing Team, Sales Support team, and Distributors to ensure that sales objective is met.
Sales Specialist
Samsung Malaysia Electronics Sdn. Bhd.
12.2006 - 12.2008
- Camera & Gadgets product sales development.
- Built strong client relationships through consistent communication and effective problemsolving.
- Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
- Informed customers of promotions to increase sales productivity and volume.
Sales Executive
Southall Sdn. Bhd.
09.2002 - 11.2006
- Mobile Phones development and channel expansion.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Monitor competitors' info and activities.
- Expanded market share with strategic territory planning and targeted prospecting.
- Identified new market opportunities through diligent research and networking.
Sales Executive
First Mobile Group Sdn. Bhd.
07.2001 - 08.2002
- Mobile Phones development and elevation, and handle multi brands in market.
- Expanded market share with strategic territory planning and targeted prospecting.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Channel expansion and increase customer database.
- Performs competitors' analysis, closely monitor the market price situation, and other ad-hoc reports as required.
Sales Executive
Timecel Sdn. Bhd. (Adam)
06.2000 - 06.2001
- Operator postpaid and prepaid sales development.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Participated in industry trade shows to represent company and generate valuable leads for future business growth.
- Monitor competitors' behavior and activities to improve our products and schemes to customers.
Flight Stewardess
Malaysia Airlines
09.1996 - 04.2000
- Enhanced passenger satisfaction by providing exceptional customer service and addressing individual needs.
- Assisted fellow flight attendants with pre-flight briefings, safety demonstrations, and passenger accommodation needs, as needed.
- Contributed to on-time departures and arrivals by efficiently completing pre-boarding preparations and post-flight duties.
- Supported revenue generation efforts by promoting duty-free merchandise sales during long-haul flights.
- Ensured safety and well-being of passengers by conducting thorough pre-flight safety demonstrations and equipment checks.
Education
Executive Diploma - Business Administration And Management
Olympia College (The Raffles Education Group)
Petaling Jaya, Selangor, Malaysia 04.2001 -
Cabin Crew Certificate - Cabin Crew Hospitality & Services
Malaysia Airlines Academy
Petaling Jaya, Selangor, Malaysia 04.2001 -
Sijil Pelajaran Malaysia (SPM) -
Sekolah Menengah Tuanku Abdul Rahman
Rawang, Selangor, Malaysia 04.2001 -
Skills
Key Account Management
Business Development
Account penetration
Problem-Solving
Teamwork and Collaboration
Team Leadership
Strategic Planning
Customer Engagement
Languages
Chinese (Cantonese)
Native language
English
Advanced
C1
Malay
Advanced
C1
Chinese (Mandarin)
Proficient
C2
Additional Information
References
- Wong Yuen Lai - Head of Retail Innovation of Samsung Malaysia Electronics
Contact number: 60162633146
- Lisa Lee - Area Sales Manager of Apple Malaysia
Contact number: 60124822354
Timeline
Central Channel Sales Lead
Samsung Malaysia Electronics Sdn. Bhd.
08.2021 - Current
Supplies Pre-Sales Consultant for SEA & China
HPI Sdn. Bhd.
04.2020 - 07.2021
Product & Distributor Manager
Lenovo Technology Sdn. Bhd.
10.2018 - 04.2020
Team Lead Manager
HP PPS Sales Sdn. Bhd.
06.2014 - 10.2018
Senior Sales Executive
Canon Marketing (M) Sdn. Bhd.
01.2009 - 05.2014
Sales Specialist
Samsung Malaysia Electronics Sdn. Bhd.
12.2006 - 12.2008
Sales Executive
Southall Sdn. Bhd.
09.2002 - 11.2006
Sales Executive
First Mobile Group Sdn. Bhd.
07.2001 - 08.2002
Executive Diploma - Business Administration And Management
Olympia College (The Raffles Education Group)
04.2001 -
Cabin Crew Certificate - Cabin Crew Hospitality & Services
Malaysia Airlines Academy
04.2001 -
Sijil Pelajaran Malaysia (SPM) -
Sekolah Menengah Tuanku Abdul Rahman
04.2001 -
Sales Executive
Timecel Sdn. Bhd. (Adam)
06.2000 - 06.2001
Flight Stewardess
Malaysia Airlines
09.1996 - 04.2000
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