Chee sing Sia

• Formulated strategic sales plans to strengthen market presence.
• Achieved revenue growth by identifying and targeting untapped markets.
• Managed cross-functional teams to foster collaboration and drive business success.
• Established strong relationships with key clients to promote long-term growth.

• Optimised resource allocation to maximise output while minimising waste.
• Drove process improvement initiatives to enhance productivity across operations.
• Liaised with CEO to align strategies and objectives effectively.
• Streamlined operational procedures, resulting in improved efficiency.
• Prioritised sales activities and customer engagement to achieve targets.

• Improved business performance by implementing effective strategies.
• Directed staff training programs to ensure competency and skill development.
• Monitored budget to meet sales and revenue targets.
• Plan and prioritize sales activities and customer/ prospect contact towards achieving sales target

and business aims

• Developed strategic business plans, enhancing corporate vision and objectives.
• Increased overall operational efficiency by implementing new management strategies.
• Established a positive work environment which promoted staff morale and productivity.
• Organize and participate in exhibition / roadshow to promote BP services

• Overall supervision for Southern Region branches sales & operation.
• Monitor staff performance, if the needs arise, to recommend for further training or career advancement.
• Proceed marketing, business development & collection activities
• Directed staff recruitment to build a high-performing sales team.

• Achieved increased customer satisfaction by implementing innovative sales strategies.
• Managed key accounts, resulting in consistent revenue generation.
• Coordinated promotional campaigns to boost outlet sales
• Implemented training programmes, improving team performance levels.

• Achieved increased customer satisfaction by implementing innovative sales strategies.
• Managed key accounts, resulting in consistent revenue generation.
• Led high-performance sales teams, ensuring achievement of targets.

• Operated sophisticated lab equipment to ensure accurate test results.
• Monitored test results meticulously, upholding quality control standards.
• Performed routine lab procedures to improve patient care.
• Conducted phlebotomy and provided on-call services in hospital.

• Operated sophisticated lab equipment to ensure accurate test results.
• Managed inventory of lab supplies, preventing shortages and minimising wastage.
• Performed routine lab procedures to enhance patient care.
• Monitored test results rigorously to uphold quality control standards.