Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic
CHEE CHUN CHOONG

CHEE CHUN CHOONG

Kuala Lumpur

Summary

Seasoned Divisional Director with a strong background in strategic planning, team leadership, and operational efficiency. Demonstrated success in overseeing multiple departments while maintaining high levels of productivity and meeting key performance indicators. Possess exceptional communication skills, adept at fostering relationships across all organizational levels to drive collaborative efforts. Proven ability to generate significant improvements in process optimization and revenue maximization strategies.

Overview

6
6
years of professional experience

Work History

Hotel Divisional Director

Sunrich Leisure Sdn Bhd (Qravel Group)
Penang, Malaysia
12.2024 - Current

Managed operations for multiple hotels to uphold exceptional service standards and brand identity.

Executed strategic planning initiatives to maximize revenue and optimize cost structures.

Provided leadership and mentorship to hotel general managers, fostering a results-oriented culture.

Analyzed performance indicators and financial data to drive informed decision-making and enhance operations.

Developed marketing campaigns and partnerships to reinforce brand positioning and elevate guest experiences.

Conducted financial performance evaluations to identify operational improvements and achieve business goals.

Strengthened brand through innovative marketing strategies and curated guest experience programs.

Supported hotel acquisitions by assessing ROI feasibility and integrating properties into Qravel Group portfolio.

Customer Success Specialist (Shell Fuel Card)

Shell
12.2022 - Current
  • Support and proactively encourage update and utilization of online services to handle customers (B2B) to resolve Shell Fuel Card account enquiries and providing end to end guidance for potential customer to apply for Shell Fuel Card new account with Shell.
  • Take ownership and handle credit related enquires including payment method, allocation, refund / write-off and customer business credit requirement for credit assessment. Liaised with credit service partners for blocked account reactivation due to overdue payment, overtrade and dormant accounts.
  • Act as first level support for customer online system interface issues, error troubleshooting and support customer online portal navigation by providing system-to-system setup with customer.
  • Managed delivery of Shell Fuel Card orders including updates and amend card setting for fuel type product, velocity, transaction limit and other parameters.
  • Handled customer complaints, by undertaking initial investigation, and liaising with relevant service partner to resolve complaint and dispute before closing loop with customer.

Network Product (Optical fiber) Engineer

Huawei
05.2022 - 12.2022
  • Involved in network planning, network architecture and topology design, development, configuration, implementation and engineering commissioning and prepared the essential infrastructure for national and enterprises optical fiber networking development, operation and maintenance.
  • Performed analysis for optical network system needs and evaluates network/system hardware and software requirements and capabilities and makes recommendation.
  • Supported in network management system health check service for software inspection, version upgrade and fault data collection.

Project development (R&D) engineer intern

Lumileds
09.2020 - 12.2020
  • Provided commercial insight for R&D team to help lead new LEDs product (LUXEON V) development and existing LEDs (CSP HL1) product improvement to keep core business competitive.
  • Tested the reliability of prototyped LEDs products and acquired a successful yield percentage of 98% for quality assurance in product dimension allowance, surface quality and yielding rate.

Testing service maintenance engineer intern

Schlumberger (SLB)
09.2019 - 12.2019
  • As part of a team of 10+, developed, maintained and tested for reservoir characterization service tool and equipment specialized in surface well test (SWT), drill stem test (DST) and reservoir sampling analysis (RSA) and prepared logistics management for the service tool.
  • Worked with high pressure test (up to 22,500 psi) liaised with temperature and electrical test for (SWT), (DST) & (RSA) tool and equipment to ensure that we maintained the highest standard of quality throughout each maintenance stage.
  • Acquired top 3 position in monthly risk identification report (RIRs) contribution (Oct & Nov 2019.

Education

Bachelor of Science - Petroleum Engineering

UCSI University
Kuala Lumpur
01.2021

Cambridge GCE Advanced-Level - Science (Physics, Chemistry & Mathematics)

INTI International College Penang
01.2017

Sijil Pelajaran Malaysia (SPM) -

S.M.J.K Chung Hwa Confucian
01.2015

Skills

  • Operational management
  • Team leadership
  • Revenue optimization
  • Marketing strategy
  • Customer experience
  • Financial analysis
  • Project management
  • Brand development
  • Strategic planning
  • Mentorship

Languages

English
First Language
English
Proficient (C2)
C2
Malay
Proficient (C2)
C2
Chinese (Mandarin)
Proficient (C2)
C2

Timeline

Hotel Divisional Director

Sunrich Leisure Sdn Bhd (Qravel Group)
12.2024 - Current

Customer Success Specialist (Shell Fuel Card)

Shell
12.2022 - Current

Network Product (Optical fiber) Engineer

Huawei
05.2022 - 12.2022

Project development (R&D) engineer intern

Lumileds
09.2020 - 12.2020

Testing service maintenance engineer intern

Schlumberger (SLB)
09.2019 - 12.2019

Bachelor of Science - Petroleum Engineering

UCSI University

Cambridge GCE Advanced-Level - Science (Physics, Chemistry & Mathematics)

INTI International College Penang

Sijil Pelajaran Malaysia (SPM) -

S.M.J.K Chung Hwa Confucian
CHEE CHUN CHOONG