Summary
Overview
Work History
Education
Skills
Timeline
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CHEAM SHER WEN

Ecommerce Retail Experience & Onsite Operations

Summary

Ecommerce & Digital Marketing expert with a holistic knowledge of the Digital & Ecommerce ecosystem. Proven success in driving Ecommerce Retail growth through consistently improving user experience onsite, planning & executing ecommerce campaigns, & maximising sales through optimising product placements . Exceptionally agile & analytical in work to manage adhoc situations in this fast paced industry, with a strong interpersonal skill required to manage stakeholders.

Overview

3
3
years of professional experience

Work History

Associate, Retail Experience & Onsite Operations

Lazada
KL
12.2019 - Current
  • First Onsite Retail Experience hire in Malaysia to manage Lazada’s in-house Retail stores - Accountable for Customer Experience, Traffic & Conversion driving, this includes planning & executing Campaigns, improving Chat Experience, & managing Store On-Site Operations.
  • Responsible for optimising Retail Stores Content & Product Placements , by analysing customers behaviour & sales trend.
  • I lead the Onsite strategy & report findings, analysis & provide recommendations to improve Store Performance to Lazada MY’s CEO on a bi-weekly basis with minimal supervision from my line manager.
  • Extra Projects Involved: Head of Retail Experience in MY market managing Retail Flagship Stores consumer experience such as proposing Store Layout & Content strategies & providing education to brands, to maximise CTR and Conversion Rates.

Senior Media Planner

Wavemaker, GroupM
KL
09.2017 - 11.2019
  • Accountable for strategic planning & execution of campaigns, media budget allocation for Digital campaigns, and weekly reporting to provide campaign & consumer insights.
  • Main clientele is a FMCG advertiser where I single handedly managed 4 brands - I managed to propose & execute a successful CPA campaign emphasizing on importance of Platform used, Content of Ad & Cost Efficiency which resulted in 50% reduction in Cost Per Lead, persuading all brands under this company to execute the same strategy.
  • Worked cohesively with Digital agencies, Google, Performance & Programmatic teams to develop successful integrated advertising campaigns.
  • Well versed in Google search, Programmatic, Mobile, Social & Ecommerce marketing – Google, Facebook, YouTube, Instagram.

Strategy Intern

VLT
KL
07.2016 - 09.2016
  • Prepared monthly competitor analysis reports, analysing consumer data and insights using data analytics tools.
  • Analysed competitor activities and conducted psychographic research to create meaningful strategies for clients.

Clients & Markets Intern

Deloitte
KL
06.2015 - 09.2015
  • Conducted research on potential customers for professional services to develop potential customers for Deloitte. Dealt with hotels, vendors and designers for marketing and communications purposes, during corporate or public events.

Marketing Committee

Malaysian Society of Cardiff University
UK
01.2015 - 01.2016
  • Responsible for advertising & sponsorships from local UK shops for the Malaysian Society’s flagship event: ‘Festival of Diversity’ which garnered over 800 audiences.

Education

Bsc - Finance & Management

Cardiff University
09.2014 - 06.2017

A Levels -

Taylor's College
01.2013 - 06.2014

Skills

Ecommerce Store Management

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Timeline

Associate, Retail Experience & Onsite Operations

Lazada
12.2019 - Current

Senior Media Planner

Wavemaker, GroupM
09.2017 - 11.2019

Strategy Intern

VLT
07.2016 - 09.2016

Clients & Markets Intern

Deloitte
06.2015 - 09.2015

Marketing Committee

Malaysian Society of Cardiff University
01.2015 - 01.2016

Bsc - Finance & Management

Cardiff University
09.2014 - 06.2017

A Levels -

Taylor's College
01.2013 - 06.2014

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CHEAM SHER WENEcommerce Retail Experience & Onsite Operations