Cheah Seng Keong
Cheras
Overview
24
24
years of professional experience
Work History
Assistant General Manager, Group Finance
Sunway Berhad
Sunway City
01.2025 - Current
- Provide strategic financial advice and support on all corporate finance transactions and initiatives such as IPO, dividend reinvestment scheme etc
- Identify, analyse and evaluate all potential investment and acquisition opportunities, and ensuring alignment with the company’s financial objectives.
- Ensure all corporate finance activities adhere to legal, regulatory, and internal compliance standards.
- Collaborate with other departments to provide financial insights and recommendations to support strategic planning and decision-making processes.
- Lead for preparation of integrated annual report.
- Ensure that finance department generates timely and accurate monthly financial package (statements, schedules, and reports) including monitoring, reconciling and analysis for management and holding company.
- Liaise with auditors in audit planning and finalization of audited financial statement of holding and subsidiaries. Ensure compliance of IFRS and MFRSs.
- Liaise with Group Tax for tax planning and Group Treasury for funding.
- Conglomerate
Senior Finance Manager
Asagro Sdn Bhd
Kuala Lumpur
01.2021 - 12.2024
- Ensure that finance department generates timely and accurate monthly financial package (statements, schedules, and reports) including monitoring, reconciling and analysis for management and holding company.
- Responsible for group reporting such as monthly consolidated financial statements. And statutory reporting to MIDA, MITI and BNM.
- Overseeing group cash flows and funding, group budgeting process and project’s feasibility study, as well as project costing.
- Liaise with auditors in audit planning and finalization of audited financial statement of holding and subsidiaries. Ensure compliance of IFRS and MFRSs.
- Liaise with tax agents for tax planning and bankers for funding.
- Property finance management of 3 stories factories office building and workshop.
- Design, fabricating, and building of palm oil milling systems, modules, and related equipment with an annual turnover of RM400million and PBT of RM80million.
Senior Manager, FSSC, Group Finance
Edra Power Holdings Sdn Bhd
Kuala Lumpur
03.2016 - 12.2020
- Ensure that monthly financial package is generated timely and accurately (statements, schedules and reports)
- Responsible for consolidated of monthly financial statements, budget, forecast, estimate and projections.
- Liaises with counterparties for reporting to holding company located at Hong Kong and Shenzhen.
- Liaises with counterparties for submission of financial results from subsidiaries located at Bangladesh, Egypt and Dubai.
- Responsible for submission of GST, SST and International Investment Portfolio report to Bank Negara Malaysia.
- Monitoring the cash flows, group budgeting process and project’s feasibility study.
- Liaises with auditors in audit and finalization of audited financial statement of several subgroups. Ensure compliance with relevant accounting standards.
- Owned by China General Nuclear Power Group (中国广核集团有限公司). Edra is one of the largest IPP in Malaysia operating 12 power plants in Malaysia, Egypt and Bangladesh, with annual turnover more than MYR6billion and PBT of MYR680million.
- Completed project: Migration of bookkeeping and finance operation of the holding company from Hong Kong to Malaysia in 2016.
- Implementation of China GAAP financial reporting for the Group in 2016.
- Project manager for implementation of IFRS 9 Financial Instruments, IFRS 15 Revenue and IFRS 16 Leases for the Group in 2018 and 2019.
- System migration and merger from the older version of SAP, Biz track and Microsoft Great Plain into a new SAP in 2019/2020.
- Formation of a shared service centre in Malaysia, with coordination with SSC from Shenzhen.
- Attempted IPO of RM2.5billion in 2017.
Finance Manager, Group Finance
Magnum Berhad and MPHB Capital Berhad
Kuala Lumpur
05.2009 - 02.2016
- Ensure that finance department generates timely and accurate monthly financial package (statements, schedules and reports) including monitoring, reconciling and analysis of revenue, expenses and Statement of Financial Position for internal & external users.
- Review monthly group consolidated financial statements.
- Prepare quarterly report to Bursa Malaysia and International Investment Portfolio report to BNM.
- Monitoring the group cash flows, group budgeting process and project’s feasibility study.
- Liaise with auditors in audit planning and finalization of audited financial statement and annual report of MPHB Capital Bhd and Magnum Berhad. Ensure compliance of MFRSs.
- Liaise with tax agents and bankers.
- Property finance management of Menara Multi-Purpose, a 40 floors office building with total monthly rental collection of approximately RM2.2 million.
- Conglomerate with businesses in operating of number forecasting unit Magnum 4D, insurance subsidiary MPI Generali Berhad and broker firm, AA Anthony Securities, with group turnover of MYR3billion with PBT of MYR400million.
- Completed project: taken over of property finance management of the 40 stories office tower, Menara Multi-Purpose from previous vendor, including AP, AR and GL.
- Implementation of online version of accounting system, IFCA live.
- Corporate exercises such as liquidation of subsidiary, rights issue, share buy-back, privatization of Magnum Corporation Berhad in 2008/2009.
- Demerger of listed entity, MPHB’s business into two listed entities, Magnum Berhad and MPHB Capital Berhad in 2012/2013, and
- Implementation of GST in 2014.
Accountant
Berjaya Land Berhad
Kuala Lumpur
05.2008 - 04.2009
- Ensure that finance department generates timely and accurate monthly financial package (statements, schedules, and reports) including monitoring, reconciling and analysis of revenue, expenses and balance sheet accounts for internal & external users.
- Interact with other departments in planning and preparation of budget and feasibility study of housing development projects.
- Establish and maintain appropriate internal control procedures.
- Preparation of projected cash flows for current and new housing projects, audit schedules and compilation of financial information of the company.
- Portfolios including Savanna Bukit Jalil, The Link Bukit Jalil, Covillea Bukit Jalil and Savanna 2 Bukit Jalil with total GDV of RM500 million.
- Property / Real Estate
Accountant
Hunza Properties Berhad
Penang
03.2005 - 04.2008
- Joined as Assistant Accountant then promoted to Accountant
- Responsible for the full spectrum of Management Reporting such as: Ensure that finance department generates timely and accurate monthly financial package (statements, schedules and reports) including monitoring, reconciling and analysis of revenue, expenses and balance sheet accounts for internal & external users and ratio analysis.
- Review monthly consolidated reports, group budgeting & group insurance.
- Preparation of quarterly report to Bursa Malaysia.
- Project accountant of its mixed property development with residential, shopping malls and commercial building, Gurney Paragon with total GDV of RM1bil.
- Liaise with auditors in finalization of audited financial statement.
- Assist finance head on analysis briefing to bankers & investment house and others ad-hoc tasks from corporate planning department.
- Property / Real Estate
Audit Senior
MCMILLAN WOODS YGL
Penang
01.2002 - 02.2005
- Statutory Audit of secretarial matters including checking of directors' rotation of retirement, AGM Minutes, directors’ resolution updating, changes of shareholding and other subsequent event that would affect the presentation of audited statement.
- Lead audit team to complete the field audit.
- Liaise with external parties such as other auditors, tax agents, secretarial and banker to obtain related information.
- Accounting / Audit / Tax Services
Education
Chartered Accountant -
Malaysia Institute of Accountants (MIA)
01-2021
Bachelor's Degree - Accounting, B. Acct (Hons)
University Utara Malaysia
01-2005
ASEAN Chartered Professional Accountants -
SM Chung Hwa Confucian
Penang Free School
Skills
- Financial analysis
- Strategic planning
- Budget management
- Regulatory compliance
- Investment evaluation
- Financial reporting
- IFRS compliance
- Team leadership
- Cross-department collaboration
- Problem solving
- Effective communication
- Decision making
- People Management
- Leadership skills
- Staff mentoring
Custom Section
- Kuala Lumpur
- Selangor
- Penang
References
- Ms Tan Lili, 012-2086685, Vice President, Group Finance, Edra Power Holding Sdn Bhd, Previous Immediate Superior
- Ms Fong Yin Sian, 012-4239386, Executive Director, Hunza Properties Berhad Group, Previous Immediate Superior
- Mr Anthony Jeffrey D’Cruz, 012-2963085, Director and Controller, Asagro Sdn Bhd, Previous Immediate Superior
Availability
One month
Personal Information
- Age: 47
- Expected Salary: RM25,000.00
Timeline
Assistant General Manager, Group Finance
Sunway Berhad
01.2025 - Current
Senior Finance Manager
Asagro Sdn Bhd
01.2021 - 12.2024
Senior Manager, FSSC, Group Finance
Edra Power Holdings Sdn Bhd
03.2016 - 12.2020
Finance Manager, Group Finance
Magnum Berhad and MPHB Capital Berhad
05.2009 - 02.2016
Accountant
Berjaya Land Berhad
05.2008 - 04.2009
Accountant
Hunza Properties Berhad
03.2005 - 04.2008
Audit Senior
MCMILLAN WOODS YGL
01.2002 - 02.2005
Chartered Accountant -
Malaysia Institute of Accountants (MIA)
Bachelor's Degree - Accounting, B. Acct (Hons)
University Utara Malaysia
ASEAN Chartered Professional Accountants -
SM Chung Hwa Confucian
Penang Free School