Chay Yew Fai
Business Manager
Kuala Lumpur
Summary
Experienced Business Manager skillful in monitoring and managing daily business operations with focus on continuous improvement. Transforms underperforming operations into successful enterprises using resourcefulness and high-level business acumen. Decisive and analytical with 24-year history of successful industry performance.
Overview
24
24
years of professional experience
Work History
Business Manager
Asachem (M) Sdn Bhd
6 2022 - 10.2024
- Product manager of Syloid matting agents to solvent based wood coatings, industrial coatings, and decorative coatings industry.
- Product manager of chemical wood products for automotive industry for prototyping, jigs, and fixture
- Product manager of liquid silicone rubber for mold making for handcraft and souvenirs
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Executed business plans to further strengthen and maximize territory sales and profits.
- Executed business plans to further strengthen and maximize territory sales and profits.
- Technical value selling of matting agents to propose right product for right application to customers
- Mentored junior staff members, helping them grow profesionally and contribute more effectively to the team's goal.
- Oversaw and improved deliveries through proactive coordination of daily operations.
- Optimized inventory management, reducing waste and ensuring availability of key products.
- Achievement: Increase sales turnover by 45% (y-o-y) because of new project developments from existing key customers and increase demand from existing customers.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Ensured sufficient stock supply to existing customers with logistic challenges due to geopolitical situation in Middle East.
- Developed new customers sales for Syloid matting agent products through consultative product promotion approach.
Account Manager
IMCD Malaysia Sdn Bhd
02.2020 - 05.2022
- Product manager of Gasil matting agents for solvent-based wood coatings, industrial coatings, and decorative coatings application
- Product manager of Dow thickener and dispersants for water based decorative coatings application
- Product manager of Wooshin tinting colourants for water based decorative coatings application
- Product manager of Synthomer coalescing solvent for water based decorative coatings application
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Achievement: Achieved sales budget by 102% in 2021
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Gasil matting agent- achieved 15% sales volume growth via organic growth and deeper market penetration in Coatings market
- Developed new sales 2FCL (36MT) Synthomer coalescing solvent at 18% Gross Margin
- Developed new product sales for rheological additive, dispersing agents and colourants through relationship selling and technical value selling technique.
Sales Manager
WWRC Malaysia Sdn Bhd
01.2018 - 01.2020
- Product manager for Elementis products which involves setting up sales plan, stock planning and coordinate product technical training for sales personnel.
- Sales and marketing of Synthomer alkyd resins to solvent based wood coatings industry.
- Sales and marketing of Chinese dyestuff to solvent based wood coating industry.
- Sales and marketing of Chang Chun UV oligomers and photoinitiators to wood coatings industry.
- Sales and marketing of Sibelco silica powder to solvent based wood coatings industry.
- Facilitate business transition from Brenntag for Elementis agency.
- Achievement: Smooth transition of Elementis business from Brenntag to WWRC without business lost
- Increased sales revenue by developing and implementing effective sales strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Developed new account sales with revenue growth around RM60,000 by selling Sibelco silica powder in Johor through relationship building.
Sales Manager
Brenntag Sdn. Bhd
07.2014 - 12.2017
- Product manager for Elementis organoclay,thickeners and water based thickeners and organo thixotrope thickeners for solvent based wood coatings, industrial coatings, water based decorative coatings and lubricant grease applications
- Product manager for Solvay surfactants for emulsion polymerization applications
- Coaching junior sales to achieve sales target by identifying white spots, cross selling and up selling
- Increased sales revenue by developing and implementing effective sales strategies.
- Achievement: Increased profit margin 7% by fixing low margin customers and selling more products to existing customers
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Achieved Solvay budget 100% by developing new sales around RM120,000 in water based PSA for OPP tape application.
Sales Manager
C.N. Chemicals Sdn Bhd
09.2007 - 06.2014
- Sales and marketing of: Coronate polyisocyanate hardener for 2K PU solvent based coatings in auto-refinish industry, wood coating industry, plastic coating industry, protective and marine coating industry and flooring industry
- Incorez water based PUD resin, water based PU/Acrylic resin, water base polyamide and polyamine hardener to flooring market segment
- Cetepox epoxy curing hardener to protective coating & floor coating market segment
- Korean UV-cured oligomers and monomers to plastic coatings, offset ink, silkscreen ink, paper coatings and wood coatings market segments
- Solvents - EEP, PM and PMA from Shiny, Taiwan
- Collaborating with coating sales colleagues in Indonesia and Philippines in goal of increasing sales in coatings industry using cross selling strategy.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Increased sales revenue by developing and implementing effective sales strategies.
- Achievement: New sales achievement around RM250,000/year by of PMA solvent, polyisocyanate hardener and other new products to coatings industry.
Education
Master's Degree - Business Studies/Administration/Management
SEGi University College/University of Southern Queensland
Kuala Lumpur, Malaysia 01.2012 -
Bachelor of Science - Chemistry
University Putra Malaysia
Kuala Terengganu, Terengganu, Malaysia 04.2000 -
Skills
Customer Service
Additional Information
Ability to generate sales via value selling approach., Assertive., Patient and able to perform routine work., Cooperative., Optimistic., Male, 47 years, Petaling Jaya, Married
Languages
English
Bahasa Malaysia
Mandarin
Cantonese
Timeline
Account Manager
IMCD Malaysia Sdn Bhd
02.2020 - 05.2022
Sales Manager
WWRC Malaysia Sdn Bhd
01.2018 - 01.2020
Sales Manager
Brenntag Sdn. Bhd
07.2014 - 12.2017
Master's Degree - Business Studies/Administration/Management
SEGi University College/University of Southern Queensland
01.2012 -
Sales Manager
C.N. Chemicals Sdn Bhd
09.2007 - 06.2014
Bachelor of Science - Chemistry
University Putra Malaysia
04.2000 -
Business Manager
Asachem (M) Sdn Bhd
6 2022 - 10.2024
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