Creative Content, Cover Store, Persuasive Piece Writing
Charmaine Pius
Creative Digital Marketer
The Tamarind, Jalan Sentul Indah, Sentul East, Kuala Lumpur
Summary
A law graduate by education, I also carry with me a background sales and marketing as well as advertising for over 10 years as well as legal drafting, research and advisory. I am driven, motivated and passionate about tasks I embark upon and work with loyalty and dedication. An excellent communicator by nature and dependable team player with strong understanding of insurance industry. Skilled at building relationships with clients, brokers and other stakeholders while delivering outstanding service. I am highly organized and detail-oriented with strong ability to identify potential risks and develop solutions. Successful and seasoned in building trust with clients, providing guidance and financial advice, and delivering outstanding service, I am a redult driven individual with professional customer service skills and tailored solutions to meet needs. I successfully establish relationships with customers and deliver quality service. I am agile and accomplished in bringing in new customers effectively.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Insurance Agent
PRUDENTIAL ASSURANCE MALAYSIA BERHAD
01.2022 - Current
- Providing sound advice to clients and prospects on the available medical, life, savings, investment and wealth creation plans available in the market
- Assisting clients manage their financial matters with ease and comfort, whilst primarily securing sufficient protection for themselves, their families and their businesses
- Serious daily engagement in social media to source out prospects and secure dial lists and appointment
- Use of "direct approach" method to engage public into conversation to source out leads for calling and securing appointments
- Constant daily strategising to increase case closing ratio and
Digital Marketing & Creative Content Writer
Achieve Communication Solutions
Petaling Jaya, Selangor
01.2020 - Current
- Research and analysis of claims processes currently in place and set up of new approaches to construction industry challenges
- Thorough study of abandoned claims and research on new facts and evidence for filing of new claims
- Drafting and filing of new claims for existing unresolved disputes through proper submission via the Construction Industry
- Payment & Adjudication Act (CIPAA 2012)
- Responsible for liaising with the Asian International Arbitration
- Centre and developing a proper in-house system and mechanism for future reference and dealings with ease, with regards to the CIPAA 2012 Act
- Thorough research and documentation of past precedents to set up a system of reference to proceed with future CIPAA Claims
- Responsible for monthly contributions to the company newsletter on CIPAA and construction industry related legal matters and a proper application of Civil Litigation processes where required.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Developed content for press releases and newsletters to promote products and services.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Repurposed and optimized existing content for use in different mediums.
- Utilized feedback from clients and colleagues to improve content quality.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Performed keyword research to optimize content for SEO.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Formatted content to adhere to industry-specific style guides.
- Conducted interviews with subject matter experts to generate topics.
- Conducted readings, signing and launch events to promote books and build audience loyalty.
- Produced well-regarded Type and Type poetry for diverse publications.
- Conferred with clients, editors or producers to discuss changes and revisions to written material.
- Revised written material to meet personal standards and to satisfy needs of clients, publishers or producers.
- Offered live performances of written works at public gatherings and special events.
- Worked with copyediting and development editors to enhance development and presentation of each piece.
- Delved into unique themes and subjects with each work to enhance artistic growth and skill.
- Chose and followed targeted styles, grammatical approaches and narrative voices for each piece.
- Analyzed and reported social media and online marketing campaign results.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Designed and implemented social media strategies to align with business goals.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Conducted research to determine current benchmark trends and audience preferences.
- Suggested and implemented new features to develop brand awareness.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Drove cross-functional collaboration with focus on quality service delivery.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Managed editorial calendars and rescheduled PR events and meetings.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Authored fresh and engaging press releases and prepared complete press kits.
- Created and implemented systems and processes for monitoring media coverage.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Drafted speeches for company executives and advised on media talking points.
- Fostered positive relationships with key business journalists in national and trade publications.
- Cultivated strong corporate image and identity with clear branding.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Conducted media training for company executives and business leaders.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Taught in-house employees strategies for successful internal and external communications.
- Wrote engaging and successful press releases to control information and public opinion.
- Led crisis communications and media relations activities in response to challenging situations.
- Developed and promoted corporate brand, images and identity to media and public.
SLC LANGUAGE CENTRE & CELEBRITY FITNESS GYM
01.2019 - 01.2021
- Teaching English to foreign students from age groups of 7 to 40 at SLC Language Centre.
- Promoting, marketing and selling memberships according to set
- KPI for Celebrity Fitness Gym.
Pre-School Teacher
ASSUNTA KINDERGARTEN KUANTAN
01.2017 - 01.2019
- Teaching pre-school children English, Mathematics, Bahasa
- Malaysia, Science, Arts & Crafts as well as music
- Class teacher for 5 and 6 year old groups
- Developing creative and interesting educational material to engage and indulge children's interest and improve performance in line with given and regulated syllabus
- Inculcating good moral values through use of story-telling, role play, art and music
- Providing principle with progress reports for students.My Contact
Marketing Communications Executive
AVA MEDIACOM SDN BHD
01.2014 - 01.2016
- Advertising - Press and Billboards, Copywriting, Sales and
- Marketing
- Media Buying, Business Development, Event Management.
Paralegal, Administrative Staff, Legal Secretary cum, Personal Assistant
SHUKOR BALJIT PARTNERS
01.2012 - 01.2014
- Legal Drafting, Legal Correspondence, Legal Research, Client
- Relations, Office administrtaion and management of staff and internal office matters.
Education
LLB (Hons) - undefined
University of The West of England
01.2005 - 1 2006
Diploma - Law
Inti College
01.2002 - 1 2004
A-Levels - undefined
Kemayan ATC
undefined
SMKTA
Skills
Hard SkillBusiness Marketing & ModellingCreative Content Creation & WritingPlanning, Tracking and MonitoringSystemsMarcom and RelationshipCommunicationClient EngagementClient SourcingSoft SkillObservationDecision makingMulti-taskingCreative writingCharmaine PiusMarketing ManagerMarcom and Relationship
Client needs analysis
Client needs analysis
Life insurance
Policy renewals
Quote information
Quotes and sales
Health insurance
Claims reporting systems
Negotiation
Knowledgeable in [System]
Business planning
Risk mitigation
Google Workspace
Operations management
Account management
Certification
MDEC eUsahawan Digital Marketing
Interests
Timeline
MDEC eUsahawan Digital Marketing
11-2023
Insurance Agent
PRUDENTIAL ASSURANCE MALAYSIA BERHAD
01.2022 - Current
Digital Marketing & Creative Content Writer
Achieve Communication Solutions
01.2020 - Current
SLC LANGUAGE CENTRE & CELEBRITY FITNESS GYM
01.2019 - 01.2021
Pre-School Teacher
ASSUNTA KINDERGARTEN KUANTAN
01.2017 - 01.2019
Marketing Communications Executive
AVA MEDIACOM SDN BHD
01.2014 - 01.2016
Paralegal, Administrative Staff, Legal Secretary cum, Personal Assistant
SHUKOR BALJIT PARTNERS
01.2012 - 01.2014
LLB (Hons) - undefined
University of The West of England
01.2005 - 1 2006
Diploma - Law
Inti College
01.2002 - 1 2004
A-Levels - undefined
Kemayan ATC
undefined
SMKTA