CHARLOTTE SOH
Management Trainee
Kuala Lumpur
Summary
Dynamic and culturally attuned graduate with a BA (Hons) in Branding & Advertising, Second Upper Class Degree from UCSI University KL. Equipped with exceptional social skills, communication abilities, and a strong background in customer service. Leveraging fluency in English, Mandarin, and Malay to support team members and proactively address issues. Committed to utilizing a diverse skill set to contribute effectively to the success of organization.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Social Media Influencer
Influencers
Cheras, Selangor
01.2022 - Current
- Created engaging content to grow a combined following of 70k+ across platforms, with a 16% average engagement rate.
- Collaborated with 80+ brands including skincare and cosmetics brand to promote products through sponsored posts and stories, driving an average 30% increase in click-through rates for campaign links.
- Strengthened personal brand identity by consistently maintaining a focused and authentic voice, tone, and visual aesthetic across all content creation efforts.
- Created, curated and managed published content for feed and stories across social media channels.
Internship in Marketing
Dothub Sdn bhd
Kuala Lumpur, Kuala Lumpur
09.2024 - 12.2024
- Supported end-to-end execution of digital marketing campaigns across platforms.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
Internship in Marketing
Shapee Trading & Distributions
Johor Bahru, Johor
09.2022 - 12.2022
- Revitalized brand presence on XHS by spearheading end-to-end content creation and campaign management.
- Collaborated with sales team to design limited-time promo campaigns, generating 80+ direct customer inquiries monthly via DM/comment lead generation.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
Customer Service Representative
Uber Eats
Johor Bahru, Johor
04.2021 - 07.2021
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Responded to customer requests for products, services, and company information.
Promoter
Jin Ye Ye Sdn Bhd
Johor Bahru, Johor
09.2018 - 12.2018
- Ranked top 3/20 promoters in daily sales performance.
- Demonstrated consultative selling techniques to align premium products with client gifting needs.
- Managed promotional booth setup, creating attractive displays to draw in potential customers.
- Provided product samples, coupons and informational brochures to persuade people to buy products.
Education
Diploma - Diploma in Business
Crescendo International College
Johor Bahru, Johor, Malaysia 04.2018 - 12.2020
Bachelor of Arts - Branding and Advertising
UCSI University
Cheras, Selangor, Malaysia 1 2021 - 12 2024
Skills
Customer service
Profile
CHARLOTTE SOH, charlottesoh12@gmail.com, +601111510412, Kuala Lumpur
Timeline
Internship in Marketing
Dothub Sdn bhd
09.2024 - 12.2024
Internship in Marketing
Shapee Trading & Distributions
09.2022 - 12.2022
Social Media Influencer
Influencers
01.2022 - Current
Customer Service Representative
Uber Eats
04.2021 - 07.2021
Promoter
Jin Ye Ye Sdn Bhd
09.2018 - 12.2018
Diploma - Diploma in Business
Crescendo International College
04.2018 - 12.2020
Bachelor of Arts - Branding and Advertising
UCSI University
1 2021 - 12 2024
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