Charlotte Chua 45y.o
Sales & Marketing Manager
Ampang
Summary
- With over 22 years experience in medical industry.
- With 19 years experience in Intervention Cardiology industry.
- Possesses good understanding of market dynamics and consumer behavior, coupled with skills in problem-solving and sales strategy development.
- Reliable team player focused on achieving measurable results and fostering collaboration.
- Results-driven professional with extensive experience in sales and marketing.
- Forward-thinking in Sales and Marketing with expertise in coordinating and managing staff and deploying successful marketing campaigns.
- Known for reliability and adaptability, and capable to react swiftly to address issues.
Overview
23
23
years of professional experience
13
13
years of post-secondary education
4
4
Languages
Work History
Sales & Marketing Manager
Ikhlas Device Technology S/B
07.2013 - Current
- To analyze sales & marketing data and to adjust price & marketing strategies accordingly.
- To maintain & strengthen relationships with customers to grow market share of business and establish long-term business partnerships.
- To develop new customer base for increased business opportunity
- To organize marketing & promotional events, reviewed pricing strategies in order to increase sales revenue and profitability.
- To lead sales team, providing coaching and ongoing support to ensure company sales target is achieved.
- To manage cross-functional teams to execute product launches and marketing initiatives.
- To collaborate with Principal to develop cohesive messaging in new products launches.
- To spearhead one of its kind workshops e.g. bailout workshops that showcasing products effectively, maximizing customers engagement while providing effective learning platform with Trainers and participating Drs.
- To work closely with Principal & vendors in industry events to network and showcase products effectively.
- To cultivate and maintain strategic alliances with key partners and vendors.
- To liaise with sales, operation and principal team to develop solutions and accomplish shared objectives.
- Responsible for sales hiring and to identify candidates who can bring value to accounts effectively.
- To retain sales talent for company stability.
- To foster teamwork by practicing inclusivity in all workshops/industry events.
- To build trust & support among team in management of short expiry inventory.
Key Account Manager – Cardiovascular team
Abbott Vascular
12.2007 - 06.2013
- Responsible for sales & business development in IJN
- To expand user base by developing new customers & building new product champions e.g HSC Medical Centre, Prince Court Medical Centre, Ipoh Specialist Hospital, Fatimah Hospital, Pantai Sungai Petani, Metro Hospital, Queen Elizabeth Hospital & IHeal Medical Centre
- As company’s project leader for Malaysia Live in 2009, 2010 & Asia Pacific Cardiology Congress in 2011 as well as 2012
- To collaborate with other business units (ADC/AI/ADD) in Malaysia Live to leverage the motto of One Abbott
- Project leader in Absorb Live Transmission in MY LIVE & Sendai/New Tokyo Live in 2012
- Responsible in mentoring new colleagues in key accounts
- To participate in planning & execution for new products launch in different hospitals
- Participate in forecast & sales projection with Country Manager
- To provide products in-service to physicians & paramedics
- To conduct CME presentations to physicians and ICL paramedics
- Facilitates Country Manager & Finance Manager in planning & controlling inventory level to meet operational demand & maximize bottom-line profits
- To work with team members in exchanging short expiry products among accounts to minimize write-offs
- Involves in planning & coordination with counterparts from Japan/South Korea/Hong Kong/Thailand/Taiwan in organizing proctorships by foreign experts in different hospitals
- Initiated a pilot project in Malaysia to provide learning platform in IJN for local physicians to establish network & learning opportunity
- To plan & work with Indonesian distributor in organizing Malaysian Proctorships in Banda Acheh to promote AV products & key doctor
- To work closely with local distributor from East Malaysia e.g Sabah in sales & inventory management in Queen Elizabeth Hospital
- To facilitate the Structural Heart Division in initiating MitraClip Therapy in IJN
- To assist & facilitate Endovascular team in planning, & organizing of Proglide (vessel closure) Training to increase in user base & sales
- To assist Clinical Affairs colleagues in promoting the patients recruitment for ABSORB EXTEND & SPIRIT V study in diabetic patients
Technical Sales Representative (Malaysia) - Neuromodulation
Medtronic International Ltd.
06.2006 - 12.2007
- Responsible for development of new centre for Deep Brain Stimulation (DBS) & Spinal Cord Stimulations (SCS) therapies
- Responsible for various marketing strategy & planning as well as execution
- To participate in patient screening with Neurologists/Neurosurgeons/Pain Specialists in identifying the right candidates for maximum clinical benefits from the therapies
- To provide technical support to Neurosurgeons/Spine surgeons during surgeries to ensure optimal outcomes to be achieved
- To provide post-op follow up to Neurologists/Pain Specialists in patients management
- Organized Public Forum in private hospitals & hotel in the effort of promoting therapies by involving the media & press
- Collaborated with Malaysia Parkinson Disease Association in creating awareness & promotion of DBS therapy
- Target audiences include Neurologists, Neurosurgeons, Spine surgeons, Pain Specialists, Anaesthesiologists, nurses & technicians
- Area of coverage includes Klang Valley & HUSM
- To work closely with distributor in expanding DBS therapy in HUSM
- Collaborated closely with ASEAN team mates & physicians from Thailand & Singapore in promoting therapies in Malaysia
- Collaborated closely with ASEAN team mates in regional meetings in Pain Therapy/DBS
Product Specialist – Cardiovascular team
OrbusNeich Medical (M) Sdn Bhd
03.2004 - 05.2006
- Responsible for servicing existing customers & developing new customers in hospitals
- Responsible in sales & marketing in own accounts as well as team accounts
- To provide products in-service to interventionalists/paramedics from ICL
- To work closely with distributor inventory management & products promotion in Kuching
- In charge of monthly inventory movement/check of consignment products in Malaysia
- Target audiences are the intervention cardiologists, radiographers, nurses & technicians
- Area of coverage includes Klang Valley (IJN, Pantai Medical Centre, UH, Sunway, & HSC) Penang & Sarawak
Product Specialist – Oncology Unit
Roche (M) Sdn. Bhd.
03.2002 - 03.2004
- Responsible for development of new customers in government and private hospitals
- Responsibilities includes servicing new and existing customers, promoting products using clinical papers and achieve given sales target
- Consistently provide CME talks to relevant departments on a monthly basis
- Target audiences include oncologists, hematologists, paediatricians, surgeons, gynaecologists and pharmacists
- Area of coverage includes Klang Valley (UMMC, HUKM, Ampang, PJ, Subang Jaya, Damansara), Perak & Negeri Seremban
Education
Bachelor of Science - Chemistry & Biology
Campbell University
01.2000 - 12.2002
Advanced Diploma in Science With Merit - Chemistry and Biology
Tunku Abdul Rahman College
01.2000 - 12.2002
Diploma in Science With Merit - Chemistry & Biology
Tunku Abdul Rahman College
01.1999 - 12.2000
School of Pre-university Studies - GCE A-Level University of Cambridge
Tunku Abdul Rahman College
01.1998 - 01.1999
SPM - Grade 1 With Aggregate of 11 (4As)
S. M. St. Mary
01.1996 - 01.1997
PMR - 7As
S. M. (P) Jalan Ampang
01.1992 - 01.1995
Accomplishments
- Overall sales growth from RM6 million (2013) to RM26 million (2024)
- Consistently secured tender for stent & balloons since the implementation of tender system in IJN (reference centre in Malaysia).
- Sales growth from RM900K (2013) to >RM10 million (2024) in Serdang Hospital (KKM reference centre).
- Awarded Top Sales in South East Asia in 2012
- Awarded Top Sales in Malaysia in 2012
- Achieved top sales growth (~50%) for all balloons sector in Malaysia in November 2011.
- Awarded PACE Award for demonstrating achievement & endurance in November 2011.
- Awarded SPOT Award for demonstrating Initiative, adaptability and teamwork in May 2011.
- Successfully achieved 75% revenue sales growth vs 2009 in 2010.
- Awarded with One Club 2010 from South East Asia.
- Awarded Top Sales in Malaysia in 2010.
- Successfully achieved ~200% increase in sales in 2009 vs 2008.
- Successfully achieved >200% increase in sales in 2008 vs 2007.
- Achieved DES Market Leader position for 4 months in 2010.
- Achieved DES & BDC market leader with ~95% market share in Prince Court Medical Centre in 2010 & 2011.
- Captured the 2nd highest market share in HSC Medical Centre in 2009 & 2010.
- Penetrated new accounts e.g. HSC Medical Centre, Prince Court Medical Centre, Ipoh Specialist Hospital & Fatimah Hospital in 2009.
Personal goal
To be respected as an individual with all-rounder professionalism while demonstrating empathy & reliability.
Timeline
Sales & Marketing Manager
Ikhlas Device Technology S/B
07.2013 - Current
Key Account Manager – Cardiovascular team
Abbott Vascular
12.2007 - 06.2013
Technical Sales Representative (Malaysia) - Neuromodulation
Medtronic International Ltd.
06.2006 - 12.2007
Product Specialist – Cardiovascular team
OrbusNeich Medical (M) Sdn Bhd
03.2004 - 05.2006
Product Specialist – Oncology Unit
Roche (M) Sdn. Bhd.
03.2002 - 03.2004
Bachelor of Science - Chemistry & Biology
Campbell University
01.2000 - 12.2002
Advanced Diploma in Science With Merit - Chemistry and Biology
Tunku Abdul Rahman College
01.2000 - 12.2002
Diploma in Science With Merit - Chemistry & Biology
Tunku Abdul Rahman College
01.1999 - 12.2000
School of Pre-university Studies - GCE A-Level University of Cambridge
Tunku Abdul Rahman College
01.1998 - 01.1999
SPM - Grade 1 With Aggregate of 11 (4As)
S. M. St. Mary
01.1996 - 01.1997
PMR - 7As
S. M. (P) Jalan Ampang
01.1992 - 01.1995
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