Google Data Studio
Chan Kah Yuin
Senior Campaign Performance Executive
Kelana Jaya
Summary
Dynamic marketing professional with a proven track record at Traveloka, specializing in campaign performance and strategy development. Data-driven CRM and campaign execution specialist with experience in lifecycle marketing, customer segmentation, and engagement strategies. Skilled in leveraging Braze, push notifications, in-app messaging, and newsletters to drive user retention and conversion. Adept at analyzing coupon usage, ABV, and flight search trends to optimize campaign performance. Strong cross-functional collaborator, working with Product Marketing, Social Media, and Creative teams to execute high-impact campaigns. Quick learner with a passion for automation, A/B testing, and customer journey optimization.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Senior Campaign Performance Executive
Traveloka
01.2025 - Current
- Developed and executed flight marketing campaigns, ensuring seamless integration across owned media channels while aligning with business objectives and airline commitments.
- Analyzed flight search trends, Average Booking Value (ABV), and coupon usage to refine promotional strategies, optimize conversions, and improve campaign performance.
- Strategically managed CRM and owned media channels to enhance customer engagement, optimize targeting, and drive higher transaction rates.
- Identified high-demand routes and user intent patterns, deploying targeted promotions to capitalize on emerging opportunities and increase sales.
- Collaborated with Product Marketing, Social Media, Performance Marketing, and Marketing Management teams to execute data-driven campaigns aligned with broader business goals.
- Evaluated campaign performance metrics, iterated on messaging strategies, and provided actionable insights for continuous improvement.
- Ensured accurate and timely execution of flight-related assets, coordinating across teams to maintain consistency and brand integrity across all touchpoints.
- Monitored competitor strategies and industry trends, providing insights to refine marketing approaches and maintain a competitive edge.
Senior Campaign Product Marketing Executive
Traveloka
07.2023 - 12.2024
- Ensuring seamless promotion of airline deals and seasonal campaigns.
- Strategically managed CRM and owned media channels to enhance customer engagement, optimize targeting, and drive higher transaction rates.
- Analyzed search trends, booking behavior, and coupon redemption data to refine targeting strategies and improve conversion rates.
- Developed and implemented targeted pushes for high-intent routes, driving engagement and increasing transaction rates.
- Collaborated with Market Manager, Product Marketing, Performance Marketing and Social Media teams to ensure cohesive and data-driven promotional efforts.
- Led the execution of flight-related setups across the App, Web, and Mobile Web platforms, ensuring alignment with business goals and user experience best practices.
- Streamlined campaign workflows and asset management, reducing bottlenecks and improving execution efficiency.
Freelance Product Marketing Executive
Traveloka
03.2022 - 06.2023
- Ensuring seamless promotion of airline deals and seasonal offers.
- Strategically managed CRM and owned media channels to enhance customer engagement, optimize targeting, and drive higher transaction rates.
- Developed and optimized flight deal setups for App, Web, and Mweb platforms, ensuring accurate execution and visibility.
- Coordinated with internal teams to ensure campaign assets were delivered on time and aligned with promotional guidelines.
- Assisted in the execution of airline promotions, ensuring smooth implementation across digital platforms.
- Consistently met tight deadlines while managing multiple campaigns, ensuring timely execution without compromising quality.
Small Business Owner – Baked Goods
Kyuin's Kravings
11.2021 - 12.2022
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Promoted business via social media to generate leads and maximize brand identity.
- Increased revenue by implementing effective marketing strategies and establishing strong customer relationships.
- Handling customer inquiries, processing orders, and ensuring timely delivery while maintaining excellent service.
- Running targeted ads to boost visibility, drive sales, and increase engagement.
- Developing a strong brand identity and ensuring smooth day-to-day operations.
Interior Architecture Intern
Goodwinds Project Solutions Sdn Bhd
02.2021 - 05.2021
- Assisted in the design and development of interior architecture projects, contributing to concept creation and spatial planning.
- Created technical drawings and detailed plans to support construction and design execution.
- Developed 3D models and visualizations, helping to bring design concepts to life for client presentations.
- Collaborated with senior designers to refine layouts, materials, and design elements for various projects.
- Ensured accuracy and precision in drafting, aligning with project specifications and industry standards.
- Gained hands-on experience in architectural software and design tools, enhancing efficiency in project execution.
Education
Quantum Degree - Digital Marketing
NEXT Academy
Kuala Lumpur 11.2021 - 03.2022
Diploma - Interior Architecture
ALFA University College
Subang Jaya, Selangor, Malaysia 04.2018 - 05.2021
Skills
Team player
Administrative skills
Analytical skills
Strategy development
Marketing Campaign Plans
Owned Media Optimizations
Performance analysis
CRM Execution
Software
Braze
Amplitude
Tableau
Timeline
Senior Campaign Performance Executive
Traveloka
01.2025 - Current
Senior Campaign Product Marketing Executive
Traveloka
07.2023 - 12.2024
Freelance Product Marketing Executive
Traveloka
03.2022 - 06.2023
Small Business Owner – Baked Goods
Kyuin's Kravings
11.2021 - 12.2022
Quantum Degree - Digital Marketing
NEXT Academy
11.2021 - 03.2022
Interior Architecture Intern
Goodwinds Project Solutions Sdn Bhd
02.2021 - 05.2021
Diploma - Interior Architecture
ALFA University College
04.2018 - 05.2021
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