Chai Mon Soon
Shah Alam
Summary
Results-oriented product sales manager with expertise in customer engagement and market analysis. Proven track record of driving profitability through strategic account management and effective sales strategies. Skilled in managing product portfolios, developing strategic sales plans, and leading cross-functional teams to achieve business objectives. Strong ability to negotiate contracts, deliver presentations, and implement sales initiatives.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Product/ Channel Sales Manager
Exclusive Networks (M) SDN BHD
Petaling Jaya, Selangor, Malaysia
03.2023 - Current
- Built new business partnerships to drive customer acquisition and generate revenue.
- Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
- Developed innovative marketing campaigns to drive substantial sales.
- Implemented loyalty programmes to incentivise and reward top-performing channel partners.
- Identified new channel opportunities, negotiating contracts to expand market presence.
- Facilitated communication between internal teams and channel partners to ensure alignment of goals.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Coordinated with marketing teams to create co-branded campaigns for partner networks.
- Managed relationships with key partners, including regular reviews to drive performance.
- Developed bespoke solutions in collaboration with partners to meet specific customer needs.
- Executed successful marketing events, open houses and display shows for products.
- Established clear performance metrics for channel partners, monitoring achievements against targets.
- Organised and participated in industry events and conferences to strengthen network connections.
- Implemented seasonal and special discounts, driving customer engagement through promotions.
- Streamlined processes for onboarding new channel partners, reducing time-to-market.
- Analysed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
- Monitored competitor activity within the channel, adapting strategies to maintain competitive edge.
- Maintained up-to-date knowledge of industry standards and regulatory requirements affecting channel operations.
- Developed and implemented channel strategies to maximise revenue through partner networks.
- Leveraged CRM data to send targeted emails designed to increase sales.
- Leveraged digital tools and platforms to enhance channel partner engagement and performance.
- Provided regular updates to senior management on channel performance and strategic developments.
- Collaborated with product development teams to relay feedback from partners and customers.
- Managed conflict resolution within channel partnerships to maintain productive relationships.
- Optimised sales methods to best acquire, develop and retain customers.
- Delivered training sessions for channel partners on product features and sales techniques.
- Tracked sales, click-through rates and conversion rates by marketing campaign for comparison.
- Enhanced product marketability and improved profits with optimum targeting on sales and marketing strategies.
- Vendors: Sentinelone, Mimecast, Imperva, Infoblox, Solarwinds, Blackpanda, Palo Alto, Saviynt & etc
Product Manager
Securecraft SDN. BHD.
Selangor, Petaling Jaya
03.2021 - 03.2023
- Company Specializations: Cloud Solutions with Artificial Intelligence.
- Managed product lifecycle from conception through to retirement, optimising performance and profitability at each stage.
- Collaborated with engineering and design teams to refine product specifications, enhancing user experience and functionality.
- Established quality control processes, maintaining high standards of product excellence and reliability.
- Analysed sales data and customer feedback to identify opportunities for product enhancements and new feature development.
- Developed comprehensive product documentation and training materials, enhancing user understanding and satisfaction.
- Conducted comprehensive market research to identify customer needs, shaping product development strategies accordingly.
- Coordinated with marketing and sales teams to develop effective go-to-market strategies, increasing product visibility and adoption.
- Analysed competitive landscape to inform product positioning and pricing strategies, ensuring competitiveness in the market.
- Presented product updates and strategic plans to stakeholders and executive teams, securing buy-in and resources for initiatives.
- Managed budgets and forecasts for product lines, ensuring alignment with business objectives and financial targets.
- Negotiated with suppliers and vendors to secure cost-effective procurement of quality materials, improving product margins.
- Participated in industry events and conferences, staying abreast of trends and emerging technologies relevant to product portfolio.
- Tailored products to meet specific regulatory requirements and standards across different markets, facilitating global expansion.
- Fostered partnerships with external businesses and technology providers, enhancing product capabilities and market reach.
- Built business connections at research conventions and networking events.
- Implemented user feedback mechanisms to gather insights, driving continuous product improvement and innovation.
- Vendor: Crowdstrike, Skybox, Cato Networks
Account Manager
HUMANOMICS SDN. BHD.
01.2018 - 02.2021
- Provided exceptional customer service by offering timely and accessible information.
- Managed portfolio of key accounts to support long-term relationships through consistent communication.
- Resolved customer issues and complaints with effective problem-solving skills.
- Managed portfolio of key accounts, fostering long-term relationships through regular, strategic communication.
- Resolved customer issues and complaints with quick-thinking problem-solving.
- Resolved client issues promptly, maintaining high levels of satisfaction and loyalty.
- Communicated with customers to immediately determine and resolve problems, avoiding escalation.
- Kept and managed records for assigned clients, serving as point of contact for account-related transactions and issues.
- Analysed account performance data, identifying trends and implementing actions to drive growth.
- Frequently visited customers to maintain positive and productive relationships.
- Provided exemplary level of service to clients, maintaining and improving relationships for future business opportunities.
- Maintained up-to-date knowledge of market trends, regulatory changes, and technological advancements.
- Built exceptional customer satisfaction by delivering friendly service.
- Executed complete sales cycle process, from prospecting through to contract negotiations and closing.
- Tracked weekly sales to develop senior leadership reports for corrective action planning.
- Increased sales volume by prospecting for potential clients and entering new territories and market channels.
- Secured new business opportunities by identifying potential clients and crafting tailored proposals.
- Key Account: Boost, TNG, GRAB, Southern Lion, SHOPPEE, IFLIX & etc
Marketing Activation Manager
WHIZZDOM SDN. BHD.
08.2017 - 11.2017
- Assisted in developing advertising strategies for marketing promotion and events.
- Supported marketing planning and events management to contribute to successful project delivery.
- Organised and executed various corporate and consumer events, including product launches and roadshows.
- Maintained rapport with clients, partners, and suppliers to support business growth.
- Provided assistance to CEO and MD with proposal development and event execution reporting.
Senior Events Manager
APOSTROPHE MARKETING COMMUNICATIONS SDN. BHD.
06.2017 - 08.2017
- To organise, plan and ensure smooth execution of corporate and consumer events, product launches, demand generation roadshow.
- Assisted CEO & MD with proposals and costings for pitches, while planning, executing, and reporting on events to ensure client satisfaction.
- Managed advertising, marketing, promotions, and events to enhance brand visibility and engagement.
- Cultivate strong rapport with clients, partners and suppliers in sustaining continued business growth.
- Engaged with customers including Schick, DJI, and ECS to ensure satisfaction.
- Conceptualisation of event theme, activities, venue set up & decorations and sourcing for third party vendors.
- Liaised with suppliers for sourcing premiums, printing POP materials, and coordinating hotel logistics for events.
- Ensuring that ROI is achieved using the most effective method with the minimum cost to the client.
- Past Events: AIA Night Run for Schick shaver booth to have some activities and freebies to all the runner. To plan and setup the overall booth design and logistic arrangement. DJI spark media Launch at Tropicana Resort, Petaling Jaya. Planning execution and client servicing throughout the event and reporting for client.
- Defined company specialisations including marketing planning, event management, videography, and photography services.
- Company Website: http://apostrophe.com.my
Events Manager
MEP MEETING & EXHIBITION PLANNERS SDN BHD.
05.2015 - 10.2016
- Organised and led team to ensure smooth execution of events in collaboration with clients and suppliers.
- Proposal & costing planning for pitching & presentation, execution and reporting to client throughout the end of the events.
- Conceptualization of event theme, activities, venue set up & decorations and sourcing for third party vendors.
- Achieved ROI by implementing effective methods while maintaining minimum costs and profit margins.
- Developed advertising and marketing strategies to enhance visibility and engagement for promotional events.
- Cultivate strong rapport with clients, partners and suppliers in sustaining continued business growth every quarter.
- Key account person to front client for quarterly marketing plan.
- Managed relationships with key clients including Maxis, AMBANK, and Nestle
- To liaise with suppliers in sourcing of premiums, printing of POP materials, as well as hotels for logistics requirements.
- Past Events: Maxis One Club (rewards event): Chauffeur drive customer to Banjaran Ipoh 2015. Maxis Dinner in the Sky@ KL Tower 2015. Maxis iPhone 6s launch 2015 24 hours delivery challenge. Maxis 4G Network Challenge After Party 2015. Maxis 4G Evangelist roving 2015 & 2016. Maxis@ Homedec 2016. Maxis One World Media Launch 2016. Maxis Mapert Media Launch – Home Fiber 2016. Maxis IoT Launch 2016. Milo Breakfast Run Putrajaya 2015 & 2016. Lafarge Product Launch, Lafarge 50 Anniversary dinner. Grundfos Water Pump Launch, Ambank Retail Convention. HP seminar. HP retail roadshow & etc.
- Company Specializations: Marketing planner, Events Management, Videography & productions, photography & Productions & etc.
- Company Website: http://www.mep.com.my
Events Manager
DRIVEN COMMUNICATION SDN. BHD.
08.2014 - 04.2015
- Assisted director with proposals and costings for pitches, while planning, executing, and reporting on event success.
- To organize, plan and ensure smooth execution of corporate and consumer events, product launchings, demand generation roadshow.
- Conceptualization of event theme, activities, venue set up & decorations and sourcing for third party vendors.
- Liaised with suppliers to source promotional materials and coordinate logistics with hotels for seamless event execution.
- Ensured ROI by employing effective strategies while minimising costs for clients.
- Cultivate strong rapport with clients, partners and suppliers in sustaining continued business growth.
- Advertising / Marketing / Promotion / Events
- Past Events: Ford Driving Skill for Life (DSFL) 2014. Renault FAE Putrajaya 2014. Nissan Serena Hybrid Media Drive 2014. Porsche ASIA Pacific Track Day 2014. Lexus NX Launch Customer Days 2014. Volkswagen Werkstour Media Drive 2015. Honda Women Defensive Training 2014. BMW Drivers Training 2014. Hyundai Customers Experience Drive 2014. Petronas Primax 95 Challenge Media Drive 2014.
- Customers: Ford, Renault, Nissan, Porsche, Lexus, Volkswagen, Honda, BMW, Hyundai, Petronas, etc.
- Company Specializations: Marketing planner, Events Management, Car review blog, Facebook Account management, Videography & productions, photography & Productions & etc.
Brand Communication
IN2 MARKETING & CONSULTING SDN. BHD.
05.2008 - 08.2014
- Consumer & Commercial Events, Conferences, Product Launch, Retail renovation and production, Retail programs, Training program, Training content and motion graphic. Proposal, planning, execution and reporting through the entire event.
- Collected, planned, briefed, implemented and managed client briefs to align with client requirements.
- To gain support and coordination from internal stakeholders and ensure all campaigns are effectively executed to client’s expectation.
- Liaised with suppliers for sourcing POP materials and managed logistics to ensure timely delivery.
- Ensuring that ROI is achieved using the most effective method with the minimum cost to the client.
- Cultivated rapport with clients, partners and suppliers to sustain business growth.
- Developed advertising strategies to enhance brand visibility.
- Past Events: Online consumer programs, Retails outlets on-ground activations, Retails store renovation, Retails and commercial media branding, Roadshow activation, Product launch.
- Engaged with clients including Intel and Acer to understand their needs.
- Specialised in marketing planning for effective campaign execution.
- Company Website: http://www.in2ideas.com
Marketing Executive & Sales Representative
MEDIAACE PRODUCTION SDN. BHD. & RYOKU PLUS SDN. BHD.
06.2005 - 04.2008
- Executed advertising campaigns to enhance brand visibility.
- Collaborated with clients including Naza Group of Companies, Maxis & Hotlink, Damacai, Mild Seven, The Coffee Bean, Hyundai, 1901 Hot-Dog, and local council.
- Specialised in indoor and outdoor advertising and event construction within production factory environment.
- Production of any advertisement product. Understanding the material for production and to sell to potential customers. Planning and execution of all the installation & dismantling. To deal with local council arrangements of the necessary licensing.
- Company Website: http://www.mediaace.com.my
Marketing Executive
ARMSTRONG INTEGRATED MARKETING
01.2004 - 04.2005
- Executed advertising campaigns to support brand visibility and engagement.
- Assisted in managing client relationships with major brands including Digi and Nestle to build strong partnerships.
- Supported the planning and execution of roadshow events for Nestle.
- Coordinated event projects to ensure seamless execution and delivery.
Education
Higher Secondary/Pre-U - Business, Marketing and Business Administrative
Metropolitan College
Malaysia12-2002
Diploma - Business Studies, Administration, Management, Business with Information Technology
Asia Pacific Institute of Information Technology
Malaysia12-2001
Skills
- Market trend and competitor analysis
- Target market identification
- Sales strategy development
- Profitability enhancement
- Product improvement initiatives
- Marketing plan preparation
- Budget management
- Promotional material oversight
- Sales reporting and analysis
- Customer relationship management
- Client engagement strategies
- Negotiation techniques
- Marketing team leadership
- Team support and collaboration
- Report production and presentation
- Findings presentation skills
- Cross-departmental liaison
- Effective communication skills
- Communication strategy development
- Network building and maintenance
- Leadership and mentoring abilities
- Decision-making skills
- Adaptive problem-solving techniques
Certification
- Metropolitan College, Metropolitan Foundation Program, 2002
- APIIT (Asia Pacific Institute of Information Technology), Diploma in Information System, 2001
Custom Section
Owning own transport in Malaysia
References
- Thiban Darmalingam, Sentinelone MY, Country Manager, +60 12-280 6029
- Yasmin Nazimuddin, Exclusive Networks Malaysia SDN BHD, Head of Channel Sales, +6012-395 6867
Availability
1 Month
Languages
English
Upper Intermediate
B2
Accomplishments
- Worked directly with senior leadership to develop and administer £[number]-per year department budget.
- Coordinated [Number] special public and private events.
- Enhanced [Type] processes, implementing across department for increased productivity and profits.
- Advanced from [Job Title] to [Job Title] quickly as result of [Type] and [Type] achievements.
- Increased [Timeframe] company profits by [Number]% through [Action].
- Improved [Type] reviews by successfully handling customer complaints and implementing monthly staff training.
- Streamlined workflow by consolidating lengthy processes and redundant documentation that resulted in more effective and timely completion of [Action].
- Updated and implemented [Type] policies for continued company compliance with [Type] guidelines.
- Reduced employee turnover by [Number]% by creating and implementing no-cost incentive program.
- Built and nurtured key client relationships to grow profit by [Number]%.
- Recognised by management for [Type] projects delivering outstanding [Result].
Timeline
Product/ Channel Sales Manager
Exclusive Networks (M) SDN BHD
03.2023 - Current
Product Manager
Securecraft SDN. BHD.
03.2021 - 03.2023
Account Manager
HUMANOMICS SDN. BHD.
01.2018 - 02.2021
Marketing Activation Manager
WHIZZDOM SDN. BHD.
08.2017 - 11.2017
Senior Events Manager
APOSTROPHE MARKETING COMMUNICATIONS SDN. BHD.
06.2017 - 08.2017
Events Manager
MEP MEETING & EXHIBITION PLANNERS SDN BHD.
05.2015 - 10.2016
Events Manager
DRIVEN COMMUNICATION SDN. BHD.
08.2014 - 04.2015
Brand Communication
IN2 MARKETING & CONSULTING SDN. BHD.
05.2008 - 08.2014
Marketing Executive & Sales Representative
MEDIAACE PRODUCTION SDN. BHD. & RYOKU PLUS SDN. BHD.
06.2005 - 04.2008
Marketing Executive
ARMSTRONG INTEGRATED MARKETING
01.2004 - 04.2005
Higher Secondary/Pre-U - Business, Marketing and Business Administrative
Metropolitan College
Diploma - Business Studies, Administration, Management, Business with Information Technology
Asia Pacific Institute of Information Technology