Summary
Overview
Work History
Education
Skills
Websites
Entrepreneurial Brands
Technical And Soft Skills
Professional Interests
Pronouns
Personal Information
Timeline
Generic

Caroline Stephen Muriel

Senior Inside Sales (New Zealand)
Shah Alam,Selangor

Summary

Dynamic and results-driven professional with over 15 years of experience in global inside sales, account management, entrepreneurship, and brand building. Proven expertise in managing sales pipelines, delivering tailored IT solutions, developing customer-centric strategies, and driving revenue across APJ, EMEA, and AMS markets. Passionate about business development, digital transformation, and crafting unique consumer experiences through F&B and lifestyle brands.

Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.

Overview

15
15
years of professional experience
2
2
Languages

Work History

Senior Inside Sales (New Zealand)

Lenovo
Uptown Damansara , Selangor
02.2025 - Current
  • Manage New Zealand mid-market segment with full accountability for quarterly revenue and margin quotas.
  • Build strong customer relationships to drive pipeline and close deals.
  • Proactively engage new and existing accounts through D365 CRM.
  • Provide tailored IT solutions across devices, services, and visuals.
  • Collaborate with marketing, support, and operations for customer satisfaction.
  • Deliver sales forecasting, reporting, and market insights.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Organized and detail-oriented with a strong work ethic.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Inside Global Sales (New Zealand)

HP Malaysia
Kuala Lumpur , Kuala Lumpur
08.2016 - 12.2023
  • Managed Fonterra's global accounts across AMS, EMEA, and APJ.
  • Maintained customer portals, order processing, and catalog management.
  • Delivered tailored solutions with strategic sales initiatives.
  • Skilled at working independently and collaboratively in a team environment.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Strengthened communication skills through regular interactions with others.

Regional Global Account Manager (APJ)

HP Malaysia
Kuala Lumpur
02.2015 - 07.2016
  • Owned end-to-end sales cycle for complex solutions and transactions.
  • Defined individual sales strategy and pipeline goals.
  • Actively prospected and forecasted new business opportunities.
  • Oversaw global product development and partner relationships, enabling footprint expansion into new markets.
  • Consistently exceeded revenue targets by maintaining a robust pipeline of opportunities and effectively closing deals.
  • Streamlined internal processes for better collaboration between sales, operations, and support teams, increasing operational efficiency.
  • Managed complex projects across multiple regions, ensuring timely delivery and exceeding client expectations.

Inside Sales (Australia)

HP Malaysia
Kuala Lumpur , Kuala Lumpur
02.2014 - 01.2015
  • Handled B2B transactions, upselling and managing customer portfolios.
  • Worked with field sales to close complex deals.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Resolved problems, improved operations and provided exceptional service.

Senior Inside Sales Representative

Symphony BPO Solutions (HP Account)
Kuala Lumpur
06.2013 - 01.2014
  • Managed education, government, and private sector sales for WA territory.
  • Built account strategies and pipeline via Salesforce CRM.
  • Surpassed sales goals by 200% annually with implementation of diverse sales tools and strategies.

Inside Sales (Philippines)

Dell Technologies
Bayan Lepas, Penang
06.2011 - 05.2013
  • Sold to large corporate accounts, outbound sales, and product demos.
  • Collaborated with distributors and field sales teams to drive growth.
  • Learned and adapted quickly to new technology and software applications.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Sales Executive

Marcus Evans
Bayan Lepas, Penang
04.2011 - 06.2011
  • Cold-called C-level executives to pitch business conference participation.
  • Conducted high-volume outreach (150+ calls/day) and event promotion.
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.

ECosway Stockist / Business Owner

Cosway Malaysia
Malacca, Melaka
03.2010 - 02.2011
  • Managed full store operations, stock ordering, recruitment, and team training.
  • Delivered sales targets, promoted co-branded credit cards, and led events.
  • Established strong customer relationships through excellent communication and attentive service.
  • Achieved consistent growth in annual revenue through strategic planning and execution of sales initiatives.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Trained and motivated employees to perform daily business functions.
  • Enhanced company profitability by reducing overhead costs and negotiating favorable contracts with suppliers.

Education

High School - Physical Sciences

Bukit Mertajam
01.2005

Skills

  • Sales development

  • Account relationship management

  • International IT sales

  • Business strategy formulation

  • Customer Relationship Management

  • Solution Selling

  • Digital Marketing

Entrepreneurial Brands

  • Grill Sergeant: Handmade grilled burgers & rice meals with signature sauces.
  • Bombiyea: Pasta-based brand celebrating global flavors.
  • Legaksi: Traditional Malaysian dishes – laksa Johor, ayam penyet, etc.
  • Watermeloll: Natural juice brand featuring watermelon and coconut.
  • Eliza’s Magic: Events + accessories + desserts.

Technical And Soft Skills

  • CRM: Salesforce, D365
  • MS Outlook & Office Suite
  • Digital Marketing
  • Lead Generation
  • Forecasting
  • Consultative Selling
  • Social Media Marketing
  • Content Creation
  • Customer Success
  • VR/AR Enthusiast
  • AI & Automation Awareness

Professional Interests

  • Sales Strategy
  • Entrepreneurship
  • Digital Transformation
  • F&B Innovation
  • Customer Experience
  • Creative Branding
  • Tech & Wellness Integration

Pronouns

She/Her

Personal Information

Gender: Female

Timeline

Senior Inside Sales (New Zealand)

Lenovo
02.2025 - Current

Inside Global Sales (New Zealand)

HP Malaysia
08.2016 - 12.2023

Regional Global Account Manager (APJ)

HP Malaysia
02.2015 - 07.2016

Inside Sales (Australia)

HP Malaysia
02.2014 - 01.2015

Senior Inside Sales Representative

Symphony BPO Solutions (HP Account)
06.2013 - 01.2014

Inside Sales (Philippines)

Dell Technologies
06.2011 - 05.2013

Sales Executive

Marcus Evans
04.2011 - 06.2011

ECosway Stockist / Business Owner

Cosway Malaysia
03.2010 - 02.2011

High School - Physical Sciences

Bukit Mertajam

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Caroline Stephen MurielSenior Inside Sales (New Zealand)