Carine Lee
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
27
27
years of professional experience
Work History
APJ OEM Acquisition Business Development Program Management Manager
Dell Global Business Center Sdn. Bhd.
2 2023 - Current
- Identify focus verticals and derive strategies to develop acquisition program for Inside Sales team to acquire new accounts across APJ region
- Conduct market research to identify new OEM opportunities and industries trends
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Program manage vendor funding to drive Acquisition strategies & compliances as well as tracking the ROI (Return of Investment) and accomplished multiple tasks within established timeframes.
- Working closely with Intel & AMD team and Dell Finance team to support deals & projects in Japan, India, Singapore, Korea & Australia
- Organize training and enablement sessions for APJ sales team and accomplished multiple tasks within established timeframes.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
APS OEM Inside Sales Manager
Dell Global Business Center Sdn. Bhd.
1 2018 - 1 2023
- Leading and delivering the revenue forecasted target with alignment of the APS OEM goals and objectives
- Managing weekly, quarterly & bi-yearly pipeline/outlook forecast
- Managing Inside Sales team, provide direction, development and inspiration to team members and manage the hiring, staffing and maintaining of a diverse and effective workforce
- Develop strategical direction for OEM Inside Sales team and drive strategies and sales promotion campaigns by setting the key focuses on targeted verticals
- Working with account teams & key stakeholders, Pre-Sales Engineering & Product Group team to ensure the best route to market is always available to drive Customer Experience excellence
- Build awareness of current market & work with marketing team to deliver sales campaigns to drive internal & external awareness and increase market shares.
- Streamlined the sales process by utilizing Salesforce tools for efficient tracking of leads, prospects, and closed deals.
APJ OEM Channel Partner Program Manager
Dell Global Business Center Sdn. Bhd.
04.2015 - 12.2017
- Develop and manage the ongoing support processes and maintenance of Channel Partner programs
- Work closely with regional and worldwide sales management on development and execution of a Go-To-Market strategies
- Working closely with the Global Partner Channel team to drive a positive partner experience and improvements on issues identified by local channel partners
- Delivered comprehensive training programs for Channel Partners, equipping them with the necessary product knowledge and sales skills to drive results.
- Streamlined onboarding processes for new partners, reducing time-to-market and increasing overall efficiency within channel operations.
- Engage in multiple initiatives simultaneously, such as Partner Operations, Channel/Sales Operations and Global Partner Marketing to ensure effectiveness of relevant initiatives
- Managed effective communication channels between internal teams and partners, ensuring timely updates on product developments and promotions.
- Supported channel conflict resolution by mediating between partners and internal teams when required, fostering a positive working environment that facilitated collaboration and growth.
- Collaborated closely with internal stakeholders to align channel strategy with overall business objectives, maximizing profitability for all parties involved.
APJ OEM Program Manager
Dell Global Business Center Sdn. Bhd.
10.2010 - 03.2015
- Define and drive Dell OEM Business Operations end-to-end process set-up, documentation and engagement models to support APJ OEM business growth
- Drive key customer solution transitions from Dell's US and Europe factory, assuring same quality, product and solution in Dell's Asia factory
- Managed cross-functional teams for successful project completion within deadlines and budgets
- Managed multiple strategic projects with numerous sub-projects or workstreams across APJ region
- Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure
- Established milestones and objectives based on input from functional areas and stakeholders
- Developed strategic plans, setting clear objectives and achievable milestones for the team.
- Championed best practices in project management, fostering a culture of continuous improvement.
Business Planning Manager Consumer Notebook
Dell Global Business Center Sdn. Bhd.
04.2010 - 09.2010
- Own product transitions, hedging, E&O minimization and management on demand/supply issues and resolutions
- Partner with the Planning team for achievement of financial goals
- Set up ODM fixed configurations direct ship process by working with extended team ensuring all supplies can be shipped within lead-time
- Partner with other regions for global demand/supply balance.
- Optimized supply chain management by analyzing data, identifying inefficiencies, and implementing process improvements for cost reduction.
Pricing Manager – Commercial Notebook
Dell Global Business Center Sdn. Bhd.
02.2007 - 03.2010
- Own and Drive the pricing strategy to enable achievement of financial goals, build a robust Financial Model to aid quarterly guidance
- Manage and present monthly List Pricing proposals in-line with List Margin% that reflecting Business needs & priorities
- Conducted competitor analysis to identify opportunities for competitive advantage through innovative pricing tactics.
- Collaborated with product management teams to ensure accurate costing information was used in all pricing decisions.
- Analyze Market Information, competitors price moves as an input to understanding the market situation, build a database of competitors moves, seasonality factors & costs
- Analyze intra-line impact of cost change, communicate changes & impact to Product / Segment brand teams; recommend price change when necessary to exploit cost changes to increase List Margin% and Product Margin%.
Data Management Group Lead (HR Operation Manager)
Intel Technology Sdn. Bhd.
10.2005 - 01.2007
- Supervising the activities of the transaction team in Malaysia that supporting GAR (Greater Asia Region) transactional activities
- Monitoring the process flow and resolving complex problems
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Documenting decision by adhering to standards and communicating with business partners and stakeholders
- Developing expertise in HR system and processes, for example Peoplesoft (GENI, GEM, LDO, EDA)
- Working closely with Global and Asia Employee Services (ES) partner and stakeholders to work on improvement activities
- Driving control and compliance within the group
- Maximized performance by monitoring daily activities and mentoring team members.
Business Development Executive (Senior Executive)
B.Braun Medical Industries Sdn. Bhd.
03.1999 - 09.2005
- Formulate business strategies in order to explore and develop potential markets and products
- Manage the day-to-day business with the local Country Manager/Sub-division Manager
- Supporting Asia Pacific countries on promotional campaigns, new product launch, provide product Training and communicate customer requirements to supplying organizations
- Research on current market trends and maintain analysis of Closure Technologies division’s (sutures, tissue glues for wpunds, etc.) competitive positioning in AP markets
- Analyze customer base to identify the profitable/potential segments, and analysis of marketing campaigns
- Monitor, control, devise and develop comprehensive marketing plans for assigned products and markets
- Responsible for the implementations of strategic marketing plan, ensure proper execution to achieve corporate goals
- Drive business development activities and accountable for customers’ relationship management
- Develop marketing materials as such product catalogue, brochures, sales kits and collaterals
- Consolidate and communicate market feedback to CoE (Headquarters) for future development
- Prepare sales reports for the management, update and maintain monthly metrics for assigned products.
Marketing Executive
Leader Universal Holding Berhad
04.1997 - 12.1998
- Develop marketing and sales strategies to promote product awareness within Asia, Africa, Eastern Europe & Middle East
- Develop effective sales collateral and presentation material for exhibition & advertisement
- Identify target markets, construct questionnaires, complied and analyze the data, organize and conduct a focus group within market segment
- Analyze financial statements and make independent recommendation on advisability of granting credits for overseas customers.
Education
BBA -
Northern University of Malaysia
Sintok, Kedah, Malaysia 04.2001 -
Skills
Team Leadership
Brandstatement
I am a professional high achiever, influential Leader and inspired to make a difference. Having worked in strategies and sales roles across different geographies, I believe I am uniquely positioned to add a lot of value to this general managerial position. What separates me from most is my ability to take a holistic view of the business, set the vision, and translate that into a set of strong strategic solutions. Given my experience across different functions, I also have the ability to connect and influence cross-functional partners to drive business results, which I believe will be critical in this position.
Academicqualification
Northern University of Malaysia, Malaysia, Bachelor of Business Administration (Majoring Finance & Marketing, Honors), St. George’s Girls School, Penang, Malaysia, STPM Certificate, Penang Chinese Girls High School, Penang, Malaysia, SPM Certificate
Personal Information
- Ethnicity: Chinese
- Gender: Female
- Nationality: Malaysian
- Marital Status: Married
Languages
Chinese (Mandarin)
Native language
English
Proficient
C2
Timeline
APJ OEM Channel Partner Program Manager
Dell Global Business Center Sdn. Bhd.
04.2015 - 12.2017
APJ OEM Program Manager
Dell Global Business Center Sdn. Bhd.
10.2010 - 03.2015
Business Planning Manager Consumer Notebook
Dell Global Business Center Sdn. Bhd.
04.2010 - 09.2010
Pricing Manager – Commercial Notebook
Dell Global Business Center Sdn. Bhd.
02.2007 - 03.2010
Data Management Group Lead (HR Operation Manager)
Intel Technology Sdn. Bhd.
10.2005 - 01.2007
BBA -
Northern University of Malaysia
04.2001 -
Business Development Executive (Senior Executive)
B.Braun Medical Industries Sdn. Bhd.
03.1999 - 09.2005
Marketing Executive
Leader Universal Holding Berhad
04.1997 - 12.1998
APJ OEM Acquisition Business Development Program Management Manager
Dell Global Business Center Sdn. Bhd.
2 2023 - Current
APS OEM Inside Sales Manager
Dell Global Business Center Sdn. Bhd.
1 2018 - 1 2023
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