Candice Wee

Notable Achievements

• Led over 10 Commercial Moments (e.g., 11.11, Cyber Week, Member Days), successfully driving 15% growth in client sales through real-time campaign optimisations and strategic recommendations.
• Led end-to-end creative production for Nike Singapore Orchard Road store opening, overseeing concept development, design execution, and launch strategy, resulting in increased foot traffic and brand visibility.
• Provided merchandise creation services, driving a 20% increase in online campaign conversion through tailored product visuals and targeted digital assets.
• Participated in gamification initiatives, contributing to the development of interactive features.

Key Responsibilities

• Led a team of two, providing mentorship and performance reviews to foster growth and strong team dynamics. Oversaw project management for digital marketing campaigns, website development, mobile app development, and the maintenance of digital platforms.
• Developed and executed strategic content plans that enhanced brand visibility.
• Built and maintained strong client relationships and proactively identified new digital solutions to meet evolving client needs and expand project scopes.
• Collaborated with creative and technical teams to execute digital marketing campaigns, ensuring seamless coordination across teams and on-time project delivery.
• Managed the end-to-end execution of key campaigns, from ideation and planning to implementation and performance tracking, ensuring alignment with client goals and KPIs.

Notable Achievements:

• Led the website development for IKEA for Business, from wireframe creation to the final website launch, ensuring an optimised user experience.
• Successfully launched a new product voting system feature on the Malaysia website, overseeing the entire process from scratch, contributing to a 40% increase in product feedback and customer engagement.
• Led the development of the Self-Collect feature for KFC Malaysia, managing wireframe creation, UAT (User Acceptance Testing), and final launch, resulting in a 78% increase in order fulfillment efficiency during the pandemic.
• Led over 20 LTO launches for KFC Malaysia, overseeing menu visual adaptations, UAT, and final launch.

Key Responsibilities

• Managed daily and weekly maintenance of websites to ensure optimal performance and smooth user experience for customers.
• Performed Quality Control (QC) on staging sites and live websites, identifying issues early and ensuring high-quality standards across all digital platforms.

Notable Achievements:

• Managed high-profile clients, including Tefal Malaysia, Golden Churn Butter, The Coffee Bean & Tea Leaf, O’Coffee Club, Croisserie, Klean, and Kare, overseeing a diverse range of F&B and electrical appliance brands.
• Led community management efforts daily, successfully growing and engaging client brands' digital communities by proactively connecting with potential customers and advocating for brand awareness.
• Conducted client meetings, set business objectives and social media goals, and developed comprehensive proposals to meet clients' needs and drive their digital strategy forward.
• Developed and executed social media ad-buying strategies across platforms (Facebook, Instagram), consistently achieving a 54% increase in ROI and improved ad performance through targeted ad strategies tailored to client goals.
• Managed YouTube and Google ads-buying, optimising campaigns to enhance brand visibility.
• Launched successful social media campaigns, including new platform activations, monthly contests, and product launches.
• Collaborated seamlessly with designers and copywriters to develop creative concepts, producing interactive and engaging content that resonated with target audiences, driving further engagement and brand loyalty.

Key Responsibilities

• Developed and executed social media strategies tailored to client needs, driving measurable results such as brand awareness, community engagement, and conversion rates.
• Managed client relationships, setting clear goals and expectations while continuously ensuring that campaigns aligned with clients’ broader business objectives.
• Spearheaded the development of social media ad strategies, including Facebook, Instagram, Google, and YouTube ads, carefully monitoring ad performance and optimising campaigns to maximise ROI.
• Facilitated creative collaboration between cross-functional teams (designers, copywriters, and clients) to produce high-quality digital content that adhered to brand messaging and campaign objectives.
• Monitored, tracked, and analysed ad performance across multiple platforms to measure effectiveness, implementing strategies to optimise future campaigns.