Cahaya Ilyana Zaini
SEREMBAN
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated. Talented Administrator highly successful at motivating teams and streamlining operations. Analytical problem solver and persuasive communicator with talent for thinking outside box for creative solutions.
Overview
13
13
years of professional experience
1
1
Certification
Work History
GENERAL ADMIN (HR & SALES) EXECUTIVE
NOZOLY FOOD INDUSTRY SDN BHD
08.2023 - Current
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Streamlined recruitment processes for increased efficiency and reduced timetohire from one month to two weeks.
- Reduced turnover rates by developing comprehensive onboarding and training programs.
- Implemented performance management systems for more effective employee evaluations and feedback every month.
- Coordinated workforce planning efforts to align with organizational growth goals.
- Performed administrative and customer service functions by responding to general employee inquiries, addressing employee relations issues and scheduling meetings.
- Provided updates on HR policy changes to employees to satisfy compliance and state laws.
Sales and Marketing Executive
Nozoly Food Industry Sdn Bhd
03.2022 - Current
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Organized events and product presentations related to national conferences and conventions.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Built relationships with customers and community to promote long term business growth, especially B2B and B2G customers.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Negotiated prices, terms of sales and service agreements.
Group Portfolio Officer
Philandure Sdn Bhd
01.2021 - 06.2021
- Prioritized and organized tasks to efficiently accomplish service goals.
- Demonstrated self-reliance by meeting and exceeding workflow needs.
- Motivated and encouraged team members to communicate more openly and constructively with each other.
- Performed site evaluations, customer surveys and team audits.
- Defined strategies and created work action plan to achieve ambitious operational objectives.
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Managed team of employees, overseeing hiring, training and professional growth of employees
PUBLIC RELATIONS MANAGER
Jatt & Associates
04.2020 - 12.2020
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Monitored marketing content for quality, accuracy and impact.
PERFORMANCE MANAGEMENT MANAGER aND PA tO CEO
SOLS 24/7
10.2019 - 03.2020
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Maintained excellent attendance record, consistently arriving to work on time.
- Collaborated with Sols Edu, Sols.ai, NGO Hub to achieve their KPIs.
- Managing CEO's schedules and daily task.
- Managing departments' performance based on projects using Power BI to ensure the effectiveness of the projects.
CONTENT CREATOR CUM ASSISTANT PRODUCER
GEMA
03.2018 - 05.2018
- Develop original content through social listening and independent sources.
- Generated multiple radio show posts by monitoring industry news and cultivating sources.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
CORPORATE COMMUNICATION EXECUTIVE
GIBRALTAR BSN LIFE BERHAD (Known as Uniasia Life Berhad)
09.2011 - 08.2014
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Developed and promoted corporate brand, images and identity to media and public.
- Key-Personnel between the management and external stakeholders.
- Prepared write-ups, maintained corporate images via corporate websites, any production materials, financial reports etc.
- Organized CSR Program as part of the organization's yearly PR exercise.
COMMUNICATIONS EXECUTIVE
PRIDE FOUNDATION
02.2011 - 08.2011
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Education
Master of Arts - INTEGRATED MARKETING COMMUNICATIONS
10.2016
Bachelor of Arts - BACHELOR oF COMMUNICATION, iN CORP COMMUNICATION
08.2011
Skills
- Corporate Communications
- MS Office
- Performance Management
- Brand development
- Campaign management
- Sales and Marketing
- Integrated Marketing and Communication
- Sales funnel management
- Employee Relations
- Workforce improvements
- Recruitment Strategies
- Organizational Development
- Performance Appraisal
- Labor negotiations
Additional Information
2020
- Represented SOL24/7 to Prince Trust Foundation in UK on January 2020 for ACHIEVE Programme.
- Managed to finished the course as a Trainer for ACHIEVE Programme with Prince Trust Foundation UK.
- Appointed as assistant secretary for TeAM.
2019
- Volunteered for Women Entrepreneur Convention event in 2019 at MAEPS Serdang.
2018
- Coordinating podcast and radio show recording during Minggu Usahawan in Putrajaya in 2018.
- Worked closely with MaGic to cover their entrepreneurs empowering events (Under GEMA).
2011-2014
- Managed two environmental awareness events for Gibraltar BSN's employees as per the organisation's CSR pillars.
- Managed Advertising and Promotional Campaign for Uniasialife and Pos Malaysia for Pos Assurance product - managed to gain RM1million sales.
2011
- Hold two breast cancer awareness talk for any interest organization.
- Managed to hold fundraising activities for PRIDE ( A breast cancer awareness NGO):
1. Ride with Pride - supercars gathering at F1 Sepang in 2011
2. Dance with Pride - a Belly Dance Hi-Tea fundraising event
Timeline
GENERAL ADMIN (HR & SALES) EXECUTIVE - NOZOLY FOOD INDUSTRY SDN BHD
08.2023 - Current
Sales and Marketing Executive - Nozoly Food Industry Sdn Bhd
03.2022 - Current
Group Portfolio Officer - Philandure Sdn Bhd
01.2021 - 06.2021
PUBLIC RELATIONS MANAGER - Jatt & Associates
04.2020 - 12.2020
PERFORMANCE MANAGEMENT MANAGER aND PA tO CEO - SOLS 24/7
10.2019 - 03.2020
CONTENT CREATOR CUM ASSISTANT PRODUCER - GEMA
03.2018 - 05.2018
CORPORATE COMMUNICATION EXECUTIVE - GIBRALTAR BSN LIFE BERHAD (Known as Uniasia Life Berhad)
09.2011 - 08.2014
COMMUNICATIONS EXECUTIVE - PRIDE FOUNDATION
02.2011 - 08.2011
UNIVERSITI SAINS MALAYSIA - Master of Arts, INTEGRATED MARKETING COMMUNICATIONS
KLIUC - Bachelor of Arts, BACHELOR oF COMMUNICATION, iN CORP COMMUNICATION
References
1. Ms Alya Shahida Allias
Senior Philanthropist Manager
WWF Malaysia
013-251 3211
2. Encik Abdul Latiff bin Puteh
Founder
White & Associates
019-330 0443
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