Vikneshwaran R Elangovan

The project were divided into 2 phase. Phase 1 have been completed and Phase 2 is currently on-going

Phase 1:

Develop an e commerce platform as part company vision to embark on digital platform

Key activities and achievements including

• Create framework for overall digital platform journey
• Create a demo and POC (proof of concept) site for e commerce platform
• Liaise with multiple vendors to prepare proposal on fully functional e commerce platform (user registration, sales, promotion, inventory tracking, payment integration)
• Present the proposal to stakeholders and obtain go and secure budget for implementation of the same
• Project manage the vendor to perform basic setup of the e-commerce site
• Complete end to end configuration and bring the site to live within agreed timeline and under the budget

Phase 2

Develop and execute digital marketing strategy in order to boost up sales via the newly launched e-commerce site

Key activities

• Prepare overall digital marketing strategy and obtain funding for execution
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements and improving SEO (search engine optimization)
• Analyzed competitor pages to locate backlink and keyword opportunities
• Provided weekly updates on digital marketing campaigns to client, discussing strategic initiatives and methods for improvements

Worked as inter who is responsible for:

• Network and Broadband admin for three different hotels
• Monitor the network, diagnose, and troubleshoot any issues
• Rectify hardware problems and troubleshoot client devices if needed

Worked as inter who is responsible for:

• Social media marketing
• Manage social media accounts and monitor the campaign
• Provide IT related support and assistance to employees
• Monthly backup on company data including files and emails