Chang Yih Wo
Branding Executive/Copywriter
Shah Alam
Summary
Highly motivated and adaptable team player with exceptional communication and interpersonal skills. Demonstrated leadership abilities and strong commitment to problem-solving. Known for flexibility, willingness to learn, and consistently seeking opportunities for personal and professional growth.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Copywriter & Content writer
Freelance
01.2018 - Current
- Emerald 9, Guoucoland residential launching campaign. https://guocoland.com.my/emerald9/towerc.html
- BLVD Residence, Melbourne Square, Melbourne residential launching event in Malaysia we well as the collaboration between OSK Properties Malaysia, Cox, Carr, and TCL. https://melbournesquare.com.au/now-selling/blvd/
- Project launch for SkyTerra and F15TEEN, Semanja. https://semanja.com.my/
- LEA by the Hills rebranding. https://www.leabythehills.com.my/
- Iringan Bayu residential project launch.
- Talento Academy Sdn Bhd's book publishings, social media, and launch of parent'teacher mobile app, TAPPS. https://www.facebook.com/Talentoacademy/
- Onnlee Ice & Cool Dessert Café magazine feature in USA.
- PINTEA Malaysia's Instagram page social media management. https://www.instagram.com/pinteamalaysia/?hl=en
- Biography for Chef Aaron Low, owner of MY BAKE STORY. https://www.facebook.com/ChefAaronLow/
Brand Executive / Media Buyer
Alpha Iota BPO
02.2023 - 02.2025
- Implemented targeted advertising strategies that increase customer acquisition within
- Analyzed campaign data to identify trends, resulting in improvement in overall ROI for advertising efforts
- Optimized content production workflows, reducing turnaround time while enhancing content quality
- Developed partnerships with influencers, boosting brand visibility and engagement across social media platforms
- Created and launched successful advertising campaigns, significantly increasing audience engagement metrics
- Collaborated with cross-functional teams to enhance campaign strategies, leading to a growth in brand awareness
Language Interpreter
Languageline Solutions
11.2020 - 11.2021
- Servicing inbound client calls from United States citizens and interpreting verbal conversations from English to Mandarin and vice versa.
- Served as a cultural liaison between clients and overseas partners, fostering trust and collaboration among diverse groups.
- Supported legal proceedings by providing precise interpretations of legal terminology and complex concepts.
- Supported conference attendees'' engagement with simultaneous interpretations of keynote speeches in realtime.
IT / E-commerce executive
HLK (Chain-Store) Sdn Bhd
09.2017 - 10.2020
- Company Overview: Market-leading electrical appliances chain store in Malaysia
- Currently, with 16 branches over Klang Valley, Malaysia
- Re-engineered key business processes
- Led the development, testing, and implementation of client-server applications for 70 end users in 25 branch locations
- Servicing and troubleshooting end user's technical problems, such as printers, hardware replacement and repairs, software troubleshooting, etc
- Setting up new branch locations and workstations
- Managing server well-being
- Automated daily backups, and manually conduct weekly backups
- Procure hardware and software from recognized vendors
- Ensure product eligibility before deploying into usage
- Single-handedly managed the E-commerce sales websites along with tasks, such as delivery scheduling, customer satisfaction management, product info, competitive pricing strategies, and customer support
- Market-leading electrical appliances chain store in Malaysia
- Currently, with 16 branches over Klang Valley, Malaysia
Sales / IT Engineer
Mediksoft Saintifik Sdn Bhd
05.2016 - 04.2017
- Company Overview: Distributor and vendor/supplier of Laboratory Information Systems (LIS) and Laboratory Information Management Systems
- Personally obtained several potential clients from the Healthcare industry
- Servicing existing clients regarding troubleshooting and issues
- Experienced with using CRM systems such as vTiger and management systems such as SoftExpert
- Distributor and vendor/supplier of Laboratory Information Systems (LIS) and Laboratory Information Management Systems
Education
Bachelors Degree - Software Engineering
Asia Pacific University of Technology & Innovation
03.2012 - 03.2016
Skills
Comprehensive Software Skills
Engaging Social Media Writing
Targeted Lead Development
Video Production Editing
Copywriting
Content writing
Social media copywriting
Brand messaging
Persuasive writing
Targeted Keyword Analysis
Product research
Email marketing
Content generation
Creative storytelling
Ad copywriting
SEO strategies
Collaborative teamwork
Storytelling
Proofreading
Content strategy
Marketing analytics
Content development
Advertising campaigns
Media planning
E-commerce strategy
Marketing
Social media
Workflow optimization
Freelance Experience
Copywriter & Content writer, Freelance, 01/01/18, Present, Emerald 9, Guoucoland, BLVD Residence, Melbourne Square, Melbourne, SkyTerra, Semanja, F15TEEN, Semanja, LEA by the Hills, Iringan Bayu, Talento Academy Sdn Bhd, Onnlee Ice & Cool Dessert Café, Pintea Malaysia, My Bake Story
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Quote
Miracles only happen to those who never give up.
Timeline
Brand Executive / Media Buyer
Alpha Iota BPO
02.2023 - 02.2025
Language Interpreter
Languageline Solutions
11.2020 - 11.2021
Copywriter & Content writer
Freelance
01.2018 - Current
IT / E-commerce executive
HLK (Chain-Store) Sdn Bhd
09.2017 - 10.2020
Sales / IT Engineer
Mediksoft Saintifik Sdn Bhd
05.2016 - 04.2017
Bachelors Degree - Software Engineering
Asia Pacific University of Technology & Innovation
03.2012 - 03.2016