Summary
Overview
Work History
Education
Skills
Software
Quote
Languages
Certification
Generic

Bryan Yap

E-Commerce Manager
Cheras,WP Kuala Lumpur

Summary

Certified and performance-focused eCommerce Manager with 10+ years' experience driving digital revenue across Shopee, Lazada, ZALORA, Shopify, TikTok Shop, and Magento. Proven success leading multi-brand operations, executing mega campaigns, and translating marketplace insights into action plans. Strong analytical mindset backed by certifications from Google, Meta, and Apple , and fluent in stakeholder engagement across internal teams, enablers, and platform partners. Fluent in English and Malay , with native communication skills in Mandarin and Cantonese.

Overview

10
10
years of professional experience
3
3
Languages
4
4
Certificates

Work History

Ecommerce Manager

StreamCast Asia Sdn Bhd
5 2023 - Current
  • Achieved a 2.2x revenue growth in 2024 compared to the previous year.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Developed and Managed both Skullcandy Singapore and Malaysia brand.com platform to achieve company goals such as Customer Acquisition, Sales, Traffic, AOV and more.
  • Negotiated suitable payment systems for online orders to optimize website shopping experience.
  • Set up e-commerce websites by building new products, designing landing pages and integrating pixels / tagging and 3rd parties logistics and apps to further enhance website UI and UX.
  • Improved websites ranking with various SEO techniques.
  • Increased brand awareness with brand collaboration initiatives.
  • Supported media buying planning process to maximise ROAS.
  • Forecast & Planning e-Commerce yearly target, marketing budget.

Ecommerce Specialist

Komo Pte Ltd
12.2022 - 05.2023
  • Increased YoY GMV by 15%
  • Experienced in setting up brand eCommerce website with Shopify system.
  • Leading business expansion project with setting up Domain, Webstore, Lazada, Shopee, Social, Google Analytics, Facebook Business Manager, Google Merchant Center and more
  • Improved monthly sales with successful marketing, sales and customer relations approaches.
  • Created promotional campaigns to boost sales and drive customer loyalty.
  • Managed and monitor Electronic Direct Mail tool (Omnisend) to reduce spam rate and increase open rate
  • Worked closely with Performance Marketing vendor to increase brand prepense and ROAS

Ecommerce Assistant Manager

Runner's World Sdn Bhd
08.2021 - 11.2022
  • Successfully handled over 40+ eCommerce stores daily business, and worked to achieve company goals.
  • Managed and lead 6 person team of eCommerce Professionals.
  • Overseen daily operation and executions to ensure delivery are according to plan.
  • Worked closely with Internal Stakeholders on product launching, promotion planning, brand message are properly delivered.
  • Developed strong relationship with external stakeholders. Such as Lazada, Shopee, ZALORA, Fulfillment, Payment Gateway and 3rd Parties Logistics.
  • Performed eCommerce Business data analysis to Management for business review.
  • Established sales goals by forecasting annual sales quotas and projecting expected sales volume for eCommerce Business.
  • Worked to ensure brand.com UI/UX, LTV, CR, AOV, ATV, Acquisitions, Bounce Rate and more elements are monitored and improved.
  • Experienced on managing Shopify®, Lazada, Shopee, ZALORA platforms.

Ecommerce Assistant Manager

SBG Holdings Sdn Bhd
01.2018 - 04.2021
  • Managed monthly over 6 digits GMV eCommerce business of SEMBONIA brand.
  • Worked closely with internal and external stakeholders to ensure all delivery are according to plan.
  • Handled SEMBONIA official online store and improved SEO, UI, UX, FB Pixels, Google Analytics, Product Writing and Product visuals.
  • Managed all operational activities such as Product upload, Visual updates, Inventory Management, Returns and Refunds.
  • Overseen daily operation and support on order fulfillment.
  • Managed Digital Media buying with post-event reporting and analysis.

Ecommerce Assistant Manager

Thunder Match Technology Sdn Bhd
12.2015 - 06.2017
  • Handled Mobile & Tablet brand with monthly 7 digits GMV.
  • Collaborated with team members to achieve target results.
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
  • Led projects and analyzed data to identify opportunities for improvement.
  • Drove operational improvements which resulted in savings and improved profit margins.

Merchandiser (Mobile & Tablet)

Celcom Planet Sdn Bhd
06.2015 - 12.2015
  • Onboarded over 20 key vendors / brands and achieved No. 1 GMV on 11street platform.
  • Worked with vendors to understand needs and achieve excellent sales target.
  • Conducted cold call and meetings to recruit new vendors to sells on 11street platform.

Education

Diploma - Events Management

BERJAYA University College of Hospitality
Kuala Lumpur
01.2013 - 05/2015

Foundation - Information Technology

SEGi College Kuala Lumpur
Kuala Lumpur
01.2010 - 03/2012

Skills

E-commerce platforms

undefined

Software

Shopify®

Magento

Campaign Monitor®

Adobe® Photoshop

Meta Ads

Google Analytics 4

Google Ads

Quote

Your time is limited, so don’t waste it living someone else’s life.
Steve Jobs

Languages

English
Full Professional
Bahasa Malaysia
Professional Working
Mandarin
Native or Bilingual

Certification

Google Digital Marketing & E-commerce Specialist

Similar Profiles

CREATE PROFILE
Bryan YapE-Commerce Manager