Summary
Overview
Work History
Education
Skills
References
Training
Salary Expectation
Timeline
Generic
Bryan Tan Phei Cheang

Bryan Tan Phei Cheang

Sales & Business Development
Seremban

Summary

Result driven in coating industries with a 20 year sales experience and knowledge in various coating segment from Ink, Decorative, Marine & Protective coating & Automotive coating, Proven ability to contribute sales figures, territory expansion and new account development in assigned responsible area. I hope to be a valuable asset to the company and to be a team player in achieving the company goals and objective.

Overview

20
20
years of professional experience
3
3
Languages

Work History

Business Development Manager

RPM Paints Solutions Sdn Bhd
04.2022 - Current
  • · Developed and advise organization new business (Auto refinish, Marine, Protective) setup from ground zero.
  • · Developed suggestions for technical process improvements to optimize resources.
  • · Delivered comprehensive technical training programs for staff members, enhancing overall team competency and clear on area of responsible
  • · Developed technical strategies to align with business objectives, driving growth, maximize profitability and drove cost-saving measures.

General Sales Manager

Marinerswork Sdn Bhd / Wyn Center Sdn.Bhd
07.2020 - 02.2022
  • · Territory responsible- To develop Malaysia new potential market for Jotun Marine & Protective, PPG (P396) range and Sherwin Williams Auto Refinish Products – Shipyard/ Ship Owner/ Fabrication/ LIC, MM, IW and CT
  • · To prepare job specification with quotation, price setting, specification presentation, product trouble shooting, production planning, stock inventory, product training and delivery planning across Malaysia to ensure meet the customer satisfaction and maximize company profitability.
  • · Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • · Monitoring financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

Territory Sales Manager

PPG Coating (M) Sdn Bhd
02.2017 - 06.2020
  • · Territory responsible for East Malaysia, Central (LIC) & North to develop assisting distributor and new potential (MM, CT, IW & LIC).
  • · Responsible to develop LIC for Malaysia
  • · Prepare Quotation, Product Specification, Training, Product demo, Test Patch, MM assessment (MVP) and ETC
  • · Preparing monthly report update on pipeline development on (MM, CT, IW & LIC)
  • · Handle product complaint & work closely with Technical territory assigned.

Achievement:

  • · SEA LIC Champion 2018
  • · SEA Mid-Tier Champion 2018
  • · SEA Best Employee 2018
  • · SEA Best Sales Performance 2018 (Malaysia Team)

Sales Executive Marine Coating

Jotun Paints (M) Sdn Bhd
08.2012 - 12.2016
  • · Responsible on Ship owner, Ship Yard, Superintendent, Paint Applicator, & Jotun Protective/ Marine Distributors & Dealer.
  • · Prepare quotation, Product specification, Presentation material( Paints School) and ETC
  • · Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • · Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
  • · Continue using CRM system for better customer tracking, leading to improved follow-up processes.
  • · Negotiated prices, terms of sales and service agreements.

Sales Executive

Akzo Nobel Paints (Malaysia) Sdn Bhd
07.2007 - 08.2012
  • · Responsible to develop new and assisting account in northern area.
  • · Develop and implement business strategies to achieve corporate objectives.
  • · Implement marketing promotion for new campaign and etc.
  • · Compile and analyze sales reports as well as carry out trend analysis of customer preference.
  • · Handle complaints, suggestions and problems concerning the company's product and follow up in every activity that has been done.
  • · Ensure target achievement on monthly, quarterly and yearly basis.
  • · Teamwork & cooperation (overtime compliance and delivery of paints to customers as per required)
  • · Punctual reporting and documentation.
  • · Implement Monthly Collection

Achievement

  • Best Cash Collector Award 2008/2009

Sales Representative

Winchem (Malaysia) Sdn. Bhd.
07.2005 - 07.2007
  • · Able to identify, weigh and blend raw materials as per formulation.
  • · Able to issue production job sheet such as calculate percentages, P/B ratio, solid content, etc. make formulation changes where appropriate.
  • · Able to prepare product samples for customer (basic formulation, colour matching)
  • · Able to perform colour matching production batch.
  • · Able to perform QA checks on product samples and production batch.
  • · Familiar with application methods
  • · Familiar with laboratory testing and analysis equipment
  • · Able to communicate technical issue with customer (solvent based Ink, paints, UV curable ink and coating.
  • · Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • · Expanded customer base through cold calling, networking, and relationship building.

Education

Diploma Of Higher Education -

The Nottingham Trend University

Diploma - Business Study

Olympia College

MLVK Motor Vehicle Machanical (Level 1), Sijil Kemahiran Malaysia Motor Vehicle Machanical (Level 1) - undefined

Han Chiang College

SPM -

SMK Hamid Khan

Skills

  • Territory Management

  • New Account Development

  • Relationship Development

  • Negotiations Skills

  • Presentation & Proposals

  • Closing Strategies

  • Technical Solutions

  • KPI Driven

References

Lee Choon Siong, Marine Account Manager at BP,+60122041798

Leong Tuck Choong, Assistant Sales Manager at Jotun Paints (M) Sdn Bhd, +60128135229

Ken Low, Business Development Manager, Gilbarco Veeder Root, +60166507857


Training

  • The Power to Influence: Sales Mastery 13-15 May 2009 By P.K.M.H.
  • Negotiate, Not Bargain 1-3 June 2009 By P.K.M.H.
  • Managing Customers for Sustainable, Profitable Growth 21-23 October 2009 By P.K.M.H
  • Microsoft Excel 2003 (Intermediate) By CMA
  • Sell It Right Price It Right December 2011 By P.K.M.H
  • Leadership Journey 13-15 April 20, 2011
  • Sales Force Training, Level 1 (SFT1) March 2014 By Jotun
  • Dry Docking Training by Jotun
  • Sea Stock Training by Jotun
  • Nexa 2k/ACS product, colour/ process training 2019 By PPG
  • EHP Product, colour/ Process training 2019 by PPG
  • ABP Product & colour training 2024 by Akzo Nobel Sikkens

Salary Expectation

Salary Expectation: MYR18000.00

Timeline

Business Development Manager

RPM Paints Solutions Sdn Bhd
04.2022 - Current

General Sales Manager

Marinerswork Sdn Bhd / Wyn Center Sdn.Bhd
07.2020 - 02.2022

Territory Sales Manager

PPG Coating (M) Sdn Bhd
02.2017 - 06.2020

Sales Executive Marine Coating

Jotun Paints (M) Sdn Bhd
08.2012 - 12.2016

Sales Executive

Akzo Nobel Paints (Malaysia) Sdn Bhd
07.2007 - 08.2012

Sales Representative

Winchem (Malaysia) Sdn. Bhd.
07.2005 - 07.2007

Diploma - Business Study

Olympia College

MLVK Motor Vehicle Machanical (Level 1), Sijil Kemahiran Malaysia Motor Vehicle Machanical (Level 1) - undefined

Han Chiang College

Diploma Of Higher Education -

The Nottingham Trend University

SPM -

SMK Hamid Khan
Bryan Tan Phei CheangSales & Business Development