Bryan Seow
Kuala Lumpur
Summary
Dynamic marketing professional with a proven track record at Intel Corporation, specializing in community engagement and influencer marketing. Expert in executing GTM campaigns and driving measurable growth in crypto and gaming sectors. Adept at data-driven decision making and fostering cross-regional collaboration, resulting in significant market share increases.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Spiral Up Games
01.2024 - Current
- Led social media growth and community strategy across multiple PC titles, managing Twitter/X, Reddit, Discord and Steam Channels
- Scaled Wandering Sword's Twitter from 2,000 to 14,200 followers in 8 months through content strategy and strategic seeding.
- Planned and executed playtests and game campaign launches from start to finish. Includes titles such Wandering Sword, Stellar Trader, Bang Bang Barrage, Dungeon Inn, The Signal and many others.
- Co-ordinated with huge amounts of KOLs and content creators alongside Press Outlets for playtest coverage and launch visibility.
- Optimized content based engagement reports, rate,CTR and wishlist conversion data
Founder / E-commerce Lead
BHT Enterprises & HS Collectio Enterprise
01.2021 - 12.2022
- Founded and operated D2C e-commerce business leveraging Meta Ads and performance marketing strategies to drive brand awareness and customer acquisition.
- Generated RM70,000+ in revenue within 3 months through audience targeting, creative testing, and funnel optimization.
- Analyzed weekly sales performance to identify top-selling products and optimize conversion rates.
Marketing Specialist
Virtuals Protocol
Kuala Lumpur
03.2023 - 10.2023
- Managed KOL and influencer collaborations to amplify campaign reach and engagement
- Executed Web3 and GameFi marketing campaigns to enhance brand visibility in crypto ecosystem
- Engaged with crypto communities to gather insights on user sentiment and market trends
- Facilitated startup growth by engaging with stakeholders and providing strategic insights.
Gaming Marketing Community Manager (MY & SG)
Intel Corporation
01.2022 - 03.2023
- Contributed to a 12% increase in Intel's gaming market share from 2022 to 2023 through community-focused campaigns and partnerships.
- Coordinated regional gaming GTM campaigns across Malaysia and Singapore, enhancing brand visibility at ESL One 2022 and Intel Gamers Day 2022.
- Engaged with external stakeholders, esports organizers, and regional partners to build brand trust and deepen community relationships.
- Advocated for Intel's brand presence at gaming and esports events throughout Southeast Asia, increasing audience reach.
Education
Degree in Marketing - Marketing
Sunway University
Bandar Sunway01-2021
Skills
- Digital marketing
- GTM strategy
- GTM campaigns
- Content strategy
- Social media strategy
- Influencer & KOL Marketing
- Web3 marketing
- Brand management
- Performance optimization
- Market analysis
- Community Building & Engagement
- Community engagement
- Partnership development
- Global marketing strategy
- Data-driven decision making
- Revenue generation
- Analytical thinking
- Marketing campaigns
- Project management
- Staff management
Tools And Platforms
- Twitter/X Analytics
- Reddit Insights
- Meta Business Suite
- Social scheduling tools (SocialBu, Hootsuite, Mailsuite)
- Google Sheets (performance tracking & reporting)
- Steamworks backend (wishlist & engagement tracking)
- Canva
- Davinci
Timeline
Marketing Manager
Spiral Up Games
01.2024 - Current
Marketing Specialist
Virtuals Protocol
03.2023 - 10.2023
Gaming Marketing Community Manager (MY & SG)
Intel Corporation
01.2022 - 03.2023
Founder / E-commerce Lead
BHT Enterprises & HS Collectio Enterprise
01.2021 - 12.2022
Degree in Marketing - Marketing
Sunway University