Bryan Kow Kok Siong

1) Build & Set up Network Structure, Strategize, Implement, Develop and Manage for Cross Border Trucking with Multimodal solution (Eg. Air-Road + Sea-Road + Rail-Road) and set up both Commercial & Operations for GEODIS Fleet + SG + MY + TH + VN & CN LTL + FTL & Domestics Product P&L owner for South East Asia & China

South East Asia & China Road Freight P&L from 2021-2024 (EUR in Millions):

=> FY2021: REV 25.4 / GP 5.0 /19.60%

=> FY2022: REV 25.7 / GP 5.6 / 21.87%

=> FY2023: REV 26.4 / GP 6.1 / 23.06%

=> FY2024: REV 28.2 / GP 6.8 / 24.13%

• Phase 1 (2020): SG-MY-TH LTL Sectors

+ Foundation to established North-South corridors, boosting 2021–2022 GP margins (+2.3pp)

• Phase 2 (2022): TH-VN-TH LTL Expansion Sector

+ Added VN, contributing to 2022–2023 revenue growth (+2.7%) and margin lift (+1.2pp)

• Phase 3 (2023): VN-CN-VN LTL Expansion Sector

+ Added CN, enabled multimodal (Air/Ocean/Rail + Road) synergies, accelerating 2024 performance

+ Highest Revenue jump (+6.8% YoY in 2024)

+ GP margin surpassed 24%, reflecting premium pricing for China-linked services

2) Develop the business strategy, based on the Freight Forwarding Line of Business and Regional business strategy and national business needs and market trends.

3) Road & Multimodal product solutioning from different customers vertical across South East Asia & China like:

• Industrial Vertical: GE / ABB / Tetra Pak / Grundfos / Danfoss
• Automotive Vertical: BMW / Valeo / Forvia / UD Trucks / GKN
• Consumer & Retails Vertical: Kimberly Clark / Rimowa / H&M / Cotton On / Ecco
• Hi Tech & Semicon Vertical: Seagate / Western Digital / Teradyne / Smartrac / Senko
• 
  

4) Managed a team of 5 Sub Regional direct reporting professionals (Note: Exclude Drivers & Customs agents who direct report to appointed Operation Manager) & 5 countries Road Product Head functional reporting to Sub Regional Road Network Director together with 50 operations team across South East Asia & China by fostering a high-performance culture

• Seize the opportunity with LTL consistent volumes frequency ramp up to extend further our fixed departure into 3 x weekly especially out from CN SZX – VN HAN – TH BKK – MY KUL – SG
• Implement 4 x 45’ New Scania Euro 5 MY linehaul trucks with 3 tears contractual warranty by applying Biodiesel B10 / B20 for CO2 emissions reduction by -25% vs Euro 3 or common market conventional trucks. With potential fuel cost savings EUR 20k per annum and cost repair and maintenance avoidance (e.g. Engine replacement cost estimate EUR 11k or Gear Box replacement cost estimate EUR 4k)
• Dedicated Partner Cost Savings initiatives across South East Asia & China LTL sectors with projected estimate EUR 108k annualized savings with 2 + 1 year contractual period
• During Red Sea or SG Port Congestion issues, both Road LTL & FTL had further extend our support with Sea-Road multimodal solution to client for example out from SG Port by Haulage switch to Bonded Truck with direct cross border trucking movement into MY / TH / VN / LA / KA & CN
• FY2024 REV EUR 28.2m / GP EUR 6.8m (GP 24.13%)

• Set up and implement with Security & IT Team on MY LTL Fleet Prime Mover + Container and Trailer security features and control tower 24/7 monitoring set up and digitalization via existing TMS system in Singapore for secured and advanced end 2 end track and traced out from SG – MY – TH and to be further extend to VN & CN
• Setting up and implement Phase 3 - LTL 2 x weekly fixed departure Network out from VN HAN via Lang’son customs border – CN Ping Xiang customs border touching our Bonded SZX hub to link between Northbound and Southbound connectivity CN SZX – VN HAN – TH BKK – MY KUL – SG especially with One Belt One Road & China Plus 1 strategy
• Partnering VN Air Freight product during air capacity issues, providing Road-Air solution out from HAN – BKK via Road and flying out from BKK into US / EU & ANZ
• FY2023 REV EUR 26.4m / GP EUR 6.1m (GP 23.06%)

• FTL RFQ volumed consolidation for GEODIS SG / MY / TH / VN & CN on all countries city pair with dedicated partner on FTL Pricing Tariffs launched with cost effective for profitable solution selling partnering between product and sales team
• Designed and Implement with Air Product by consolidate volumes out from PEN via Road LTL & FTL into SG flying out to US / EU + ANZ for cost efficient and reducing CO2 emissions during air freight capacity issues in MY
• Implement alternate LTL & FTL Road-Rail-Road solution out from CN Kunming Rail into Laos Vientiane Rail during Covid period on heavy congestion between the customs border of Ping Xiang & Lang’son (lasted more than 14 days) and connecting by truck out from Vientiane into the rest of South East Asia countries
• Structure and develop Phase 2 - LTL Network setup between TH BKK – VN HAN Northbound and Southbound via TH Mukdahan / Laos Savannakhet into Laos Dansavan / VN Lao Bao customs border in HAN ICD Tien Son network bonded hub set up with local country road and customs team with define fixed 2 x weekly departure operations
• FY2022 REV EUR 25.7m / GP EUR 5.6m (GP 21.87%)

• GEODIS MY Fleet (Fixed Leased New Benz Actros Trucks with Safety Assistance features with 3 years contractual warranty) – Developed strong operations team with Total Fleet of 10 x 45’ with GEODIS 20 drivers + GEODIS owned containers double deck layer to fully optimized our containers spaced load at MY Bukit Kayu Hitam between the customs border before TH Sadao Customs
• GEODIS MY Fleet Network structure and internal container double deck layer setup is to differentiate between us vs Road Freight Forwarders vs South East Asia Road LTL & FTL market competition to run our Phase 1 - LTL Network hubs SG Tuas – MY KLIA & TH BKK hubs between Northbound and Southbound on Daily fixed departure schedule connecting between 3 countries Road & Customs operation team
• Dedicated partner sourcing between TH Sadao – BKK - Sadao sectors connecting between Northbound and Southbound LTL sectors leg set up
• Build and developed GEODIS Road Network LTL DTD Rate Card Pricing Tariffs between SG – MY – TH with defined Road Network Operations Guidelines for 3 countries with GEODIS owned managed Fleet team to partner sales for commercial and solution selling
• FY2021 REV EUR 25.4m / GP EUR 5m (GP 19.6%)

• Head & lead Cross Border Trucking both Commercial & Operation for DHL SG Team LTL + FTL & Domestics Product Mode. P&L owner for Singapore.

DHL Singapore Road Freight P&L FY2015 - FY2019

• FY2015 REV = EUR 4.1M
• FY2016 REV = EUR 5.2M
• FY2017 REV = EUR 5.4M
• FY2018 REV = EUR 4.7M
• FY2019 REV = EUR 4.6M

• Assigned / task to handle Local SG Transportation on top of existing portfolio from International Road Freight
• With International Business Growth – since 2015(5 FTE’s) until today the team had increased by
• 12 FTE’s to support Operation / Commercial & Billings on ownership and accountability for efficiency
• Continue LTL & FTL Development SG / MY / TH / VN / ID & CN with new country like Indonesia for Multimodal solution for our customer’s
• FY 2019 Rev: EUR 4.6 million

• Propose & Create an incentive scheme for All CT’s Sales to drive Road Products
• Target Sector Focus: Life Science & Health Care + Engineering & Manufacturing Sector on Top of Tech Sector
• Yearly Rates Review with ALL CT’s existing Road Customer’s
• FY 2018 REV: EUR 4.7M

• New LTL Growth Plan between SG + MY + TH + VN & CN Multimodal Solution Air / Road or Road / Sea end to end solution in the market
• New LTL - Creating Door to More Model (Example multiple pick up or multiple drop points based on client service requirement needs)
• New FTL Armoured Truck / Escort Solution to Existing / New Customer’s especially from Tech Sectors
• FY 2017 REV: EUR 5.4M

• Promoted by Regional & CT level to takeover Singapore Product P&L for Operation & Commercial with team inherit from 5 FTE’s
• XDock Hub moving out from ALPS – DHL Distribution Centre to align with Singapore CT strategy and new costing model from Local Cartage to Hub + Linehaul + Origin & Destination Custom Brokerage + End distribution Network Pricing Model / End 2 End Pricing
• Conduct All Vendors RFQ under Singapore portfolio for accountability and transparency
• Direct / joint participate with CT / Sales for Major Road RFQ’s
• FY 2016 REV: EUR 5.2M

• 2015 Objective & Strategy: To be the Best Market Leader for International Road Freight in LTL & FTL
• In Regional level, realigned with propose strategy on LTL & FTL model with SG + MY + TH + VN & CN with 1 Network for end 2 end strategy model
• All CT Vendor Consolidation Pricing Model to meet Best Lanes / CT Costing Model for LTL & FTL
• FY 2015 REV: EUR 4.1M

• Specialization: Marketing/Business Development
• Role: Business Development
• Industry: Transportation / Logistics

Responsibilities:

• Take the lead for tripartite country from SIN - MAL - THA in selling Total Logistics Solutions & services to prospective organizations along an assigned geographical region (i.e. Malaysia, Singapore, Thailand & Vietnam).
• Responsibility for the sales process from initial point of contact (lead generation), presentations, RFQ, RFI & RFP, through contract negotiations and execution. Meet/exceed minimum quarterly and annual sales objectives.
• Work closely with the operational team internal and externals, utilize relationships to ensure that operational and service level and schedules are met.
• Build and Re-Package existing resources or network to lead in the sales process.
• Engage, equip, and joint lead all operation & sales team with appropriate planning’s, tools, and strategy in order to develop and improvise service level.
• Leading KWESIN Cross Border trucking from SIN – MAL – THA Sales/RFQ Team to Achieve S$1.2 Million annual sales profit margin.
• Expand and established distribution networks across Singapore, Malaysia & Thailand for End to End services with FTL & LTL business models.
• Sales Account Achieved & Developed with an estimate of S$668K annually:
• UIC Malaysia to Singapore with an annual estimate sales S$60K
• Sharp Malaysia from Johor to Singapore with an annual estimate sales S$50K
• BenQ APAC from Singapore to Malaysia & Thailand with an annual estimate sales of S$180K
• Johnson Suisse from Selangor to Singapore with an annual estimate sales of S$24K
• BM Nagano from Singapore to Malaysia with an annual estimate sales of S$40K
• Dou Yee from Singapore to Malaysia with an annual estimate sales of S$170K
• Streapeak from Singapore to Malaysia with an annual estimate sales of S$144K

• Specialization: Logistics/Supply Chain
• Role: Logistics
• Industry: Transportation / Logistics

Responsibilities:

• Take the regional lead role in selling Total Logistics Solutions & services to prospective organizations along an assigned geographical region (i.e. Malaysia, Singapore, Thailand & Vietnam).
• Responsibility for the sales process from initial point of contact (lead generation), presentations, RFQ, RFI & RFP, through contract negotiations and execution. Meet/exceed minimum quarterly and annual sales objectives.
• Led TN Regional RFQ Team for Singapore & Malaysia to developed Hewlett Packard volumes from services parts and raw materials to finished goods with an estimate S$1.2 million annual spends.
• Recent Sales experience from various products electronics(i.e. HP & Samsung), Sanitary Wares(i.e. Johnson Suisse), clothing’s(i.e. Polo Ralph Lauren, Nike, Lacoste, Gap, Timberland and etc. across ASEAN Region for Total Logistics Solutions at executive level (Senior administration, Board, Committees, Department Heads and etc).
• Work closely with the operational team internal and externals, utilize relationships to ensure that operational and service level and schedules are met.
• Facilitate a Re-Package existing resources to lead and assist in the sales process.
• Experienced in selling Total Logistics Solutioning & Property Iskandar Development in Southern Johor Malaysia.

• Specialization: Logistics/Supply Chain
• Role: Logistics
• Industry: Computer / Information Technology (Hardware)

Responsibilities:

• Program RFQ Lead for Hewlett Packard Vietnam In Scope

+ Air Inbound, Customs Brokerage, Warehouse Facility, Cross Border Trucking & Domestic Distribution

+ Annual estimate spend USD$4 - $5 million

+ Top 4 Freight Forwarder Review between DHL, Schenker, Nippon & KWE

+ Business Award to Nippon Express

• Program Lead for Suzhou VMI Hub & Singapore under Project Network Optimization in APJ

+ Lead Hub consolidation in Suzhou with an annual estimate spend $500k spend.

+ Lead Hub consolidation in Singapore for all Finished Goods with an annual estimate $2.2 million annual spend.

• Air Parcel AP Account Management

+ Managing DHLE & FedEx under AP region major in handling parcel volumes

+ Handling ad-hoc shipments for air freight (>100kg) across APAC

+ Vendor Management - RFQ/RFP & RFQ for Surface/3PL/Brokerage & Air Parcel

+ Sourcing for new vendors with competitive rates

+ Negotiations on pricing and quotations

• Contract Management

+ Drafting contract for eg.new/renewal/amendment for appointed vendors in APJ region.

+ Liaise with internal or external HP for contract updates.

• Rate Management

+ Sourcing surface rates for country in Singapore, Malaysia & Thailand.

+ FSC rates updating/analysis to minimize cost.

• HP APAC Project Management

Project Name: Lead Logistics Provider in Asia Pacific and Japan

Client: Internal HP-APJ country & vendors

Duration: Apr 2008 - Aug 2008

Role: Assistant Project lead

Team size: 12

Objective: To develop a best possible Lead Logistics Provider model (LLP) for APJ, that optimizes operational setup and delivers end to end accountability, visibility and supply chain efficiency while maintaining cost competitiveness and service level.

Project Goal:

+ To achieve 85% of the spend with top 5 service providers.

+ To use providers with global leverage and e2e solutions

+ To concentrate more spend on a fewer service providers and reduce service providers base.

• Specialization: Logistics/Supply Chain
• Role: Logistics
• Industry: Transportation / Logistics

Responsibilities:

• Lead HP Forwarding department (supervise and delegate staff duties)
• Manage and monitoring daily shipment
• Problem solving for forwarding issue
• Monitor monthly declaring permit but also cancellation report
• Handling all sorts of customer invoices in order to plan for daily declaring permits or inward custom forms
• Attend enquiries on Malaysia customs documentation and procedures on import goods.
• Handle customer complaints
• Handling major key account Hewlett Packard
• Fully hands on inward permit declaration
• Fully involve and assist in Forwarding operation of the business
• Liaise with coordinators/factories/customers to ensure timely delivery of shipment and prepare shipment documents and instructions
• Preparing KPI monthly report
• Accomplishments:
• Migration whole TNHP Forwarding Team to Malaysia (Est Annual savings SGD$150k).
• Re-Train & train new staffs to support volume surge by HP.
• Multi task both sides of forwarding team in SG & MY to be competitive.

• Specialization: Logistics/Supply Chain
• Role: Logistics
• Industry: Transportation / Logistics

Responsibilities:

• Lead Forwarding department (supervise and delegate staff duties).
• Supervise and monitoring daily shipment.
• Problem solving for forwarding issue.
• Monitor monthly declaring permit but also cancellation report.
• Handling all sorts of customer invoices in order to plan for daily declaring permits.
• Attend enquiries on Singapore customs documentation and procedures on export goods.
• Conduct a training for staffs to be multitasking in order to be more effective and efficiency.
• Assignment 1 (Schedule OT roster cutting down staffs OT hrs 50-60%).
• Handling cargoes such as Hewlett Packard, Freescale, Nemic Lambda, Seagate, Western Digital, Daimler Chrysler, Singpost etc.
• Permit Declaration.
• Preparing KPI monthly report.
• Accomplishments:
• By using existing resources to have all individuals to train & multitask each, various job scope.
• Implement and activate duty roster shift approach (i.e. having two different shift approaches in order to cut down forwarding team cost by 20-30% Est SGD$20k annual savings).

• Specialization: Banking/Financial Services
• Industry: Banking / Financial Services

Responsibilities:

• Gaining the experience for advising the customer from Australia and New Zealand in terms of their bank acc. Good interaction between local and overseas counterpart. Having a good experience in a huge organization in HSBC.

• Industry: Human Resources Management / Consulting

Responsibilities:

• Gaining the experience from recruitment sector