BRYAN CHAN KHAI MENG
Digital Marketing Manager
Southlink Apartment, Bangsar South,
Summary
Versatile Senior Manager specializing in Digital Marketing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
10
10
years of professional experience
4027
4027
years of post-secondary education
5
5
Certifications
1
1
Language
Work History
SENIOR MANAGER, DIGITAL MARKETING SERVICES
TRANSCOSMOS MALAYSIA
03.2023 - Current
- Managed a team of 6+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Monitored competitor activities to anticipate changes in the industry landscape and design appropriate response measures.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
SENIOR DIGITAL MARKETING STRATEGIST
TRANSCOSMOS MALAYSIA
02.2021 - 03.2023
- Research latest digital marketing trends to identify new business opportunities by developing existing and new digital services
- Collaborates with all marketing, business development, and execution teams to build strategic campaigns for clients
- Produced monthly reports analyzing key metrics such as website traffic, lead generation, ROI.
- Leads digital activation projects and oversees operational tasks (social media content creation planning, Ads operations, email marketing, etc).
- Developed campaigns to engage customers through multiple digital channels, including social media, email, search engine optimization, and pay-per-click.
- Managed a team of content creators responsible for producing high quality written and visual content for use in digital marketing efforts.
DIGITAL MARKETING STRATEGIST, SUPERVISOR
TRANSCOSMOS MALAYSIA
07.2018 - 02.2021
- Develop conversion-based strategies and lead nurture strategies
- Build & establish strong relationships with cross functional teams to deliver on projects (e.g Planning, creative, data planning & analytics)
- Analyse and interrogate data to retrieve actionable insights for business decisions
- Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
- Led business redesign efforts to improve digital shopping experience and drive e-commerce revenue.
- Provides campaign performance reporting and analysis to clients
- Clients handled includes Pigeon, AEON Retail Malaysia, Fujifilm Malaysia, KANEBO, Kate Tokyo, Wonder Photo Shop, Fujifilm Prints & Gifts.
DIGITAL DEVELOPMENT CONSULTANT
ORACLE
09.2017 - 06.2018
- Managed accounts within the Pacific Islands (over 20 islands) and Victoria state in Australia
- Helped businesses from SME to Multinationals in growing and transforming their business environment to Cloud Environment by engaging in social selling
- Involved in lead generation and work closely with pre-sales consultant in engaging and providing the right solutions to end customers
- Handled ANZ market and Pacific Islands, while working closely with several Account Managers and Pre-Sales Consultant based in Australia.
SOCIAL MEDIA CONTENT EDITOR
ALLIANZ MALAYSIA
06.2016 - 08.2017
- Planning, analyzing and evaluating social media management across the biggies (Facebook, Instagram & LinkedIn)
- Developing & strategizing online content and editorial content planning
- Compiling data across several social media platforms and prepare reports including analysis for insights and future strategy development
- Analyzing and extracting insights from data and plan next steps across multiple marketing mediums.
CONFERENCE PRODUCER & PROGRAM DEVELOPMENT MANAGER
OLYGEN SDN. BHD.
01.2015 - 06.2016
- Slashed event production cost by 30% through negotiating pricing and fees, while maintaining event quality
- Directed events which resulted in reduction of operating cost by 40%, while achieving an increase of audience participation by 50%
- Persuaded and gathered over 50 senior level executives from Multinational Companies to speak without cost
- Successfully combated speaker dropouts and on-site event issues with proper crisis management
- Maintained 8.0 over 10 score for overall event performance.
Education
BACHELOR'S DEGREE IN MASS COMMUNICATION - Marketing Communication
HELP University
FOUNDATION IN ARTS -
HELP University
Skills
Online Paid Advertising (Facebook, Instagram, Google Ads, etc)
SEM (Search Engine Marketing)
Campaign Planning/Project Management
Strategic Planning
Google Analytics
CRM Marketing
Email Marketing
Marketing Automation
Content Marketing
Social Media Management
Data Analytics
Html, CSS, Javascript basics
SQL
Python
Professional Highlights
Transcosmos Malaysia
Corporate Hiring Project (Internal)
Managed to reduce CPA (per resume collected) by 52% and 48% for CPA (per hire) for call center agents within 3 months.
Fujifilm Prints & Gifts
Acquired higher-quality leads while reducing CPA by 62% and increased conversion rate by 7 times. Also reduced website's bounce rate by 28% and increasing avrg session duration by 269%.
KANEBO
Led a strategic leads generation campaign that resulted in 3 times less cost (56% reduction in CPL), while maintaining minimal data overlap (5-6%).
AEON Retail Malaysia
Led a referral campaign for AEON Anniversary 2018 that generated unique reach of 1 Million and 3.7% engagement rate and 6,500 entries within a month.
Certification
DMI Pro - Digital Marketing Institute
Timeline
SENIOR MANAGER, DIGITAL MARKETING SERVICES
TRANSCOSMOS MALAYSIA
03.2023 - Current
SENIOR DIGITAL MARKETING STRATEGIST
TRANSCOSMOS MALAYSIA
02.2021 - 03.2023
DIGITAL MARKETING STRATEGIST, SUPERVISOR
TRANSCOSMOS MALAYSIA
07.2018 - 02.2021
DIGITAL DEVELOPMENT CONSULTANT
ORACLE
09.2017 - 06.2018
SOCIAL MEDIA CONTENT EDITOR
ALLIANZ MALAYSIA
06.2016 - 08.2017
CONFERENCE PRODUCER & PROGRAM DEVELOPMENT MANAGER
OLYGEN SDN. BHD.
01.2015 - 06.2016
BACHELOR'S DEGREE IN MASS COMMUNICATION - Marketing Communication
HELP University
FOUNDATION IN ARTS -
HELP University