Summary
Overview
Work History
Education
Skills
Accomplishments
Phone
Additional Information
Timeline
Generic

Brindha Chellappan

Education Strategist | Business Consultant | Lifelong & Professional Learning
Kuala Lumpur

Summary

Strategic and collaborative education leader with a strong track record in advancing lifelong learning and professional development.
Over the past 15 years, I’ve led cross-functional teams, shaped market-aligned programs, and cultivated partnerships across higher education, corporate, and government sectors. My approach balances strategic clarity with empathetic leadership — fostering cultures of growth, accountability, and purpose. With experience spanning Malaysia and the broader APAC region, I bring a deep understanding of what it takes to build impactful learning ecosystems. I look forward to contributing this perspective within a forward-thinking institution committed to expanding access, relevance, and quality in education.

Overview

17
17
years of professional experience
2014
2014
years of post-secondary education

Work History

Business Consultant

IMU University
08.2024 - Current
  • Evaluated existing business models, identifying areas of improvement to increase revenue generation potential.
  • Developed complete business plans and operational strategies for new and existing business.
  • Increased client satisfaction by implementing tailored solutions for their unique business needs.
  • Built and implemented integrated marketing plans that improved learner engagement, increased enrolment in niche programs, and enhanced ICL’s visibility among industry partners.
  • Mapped industry trends and competitor course portfolios to guide the launch of high-impact microcredentials and executive short courses for working professionals.
  • Design and execute multi-channel marketing campaigns (social media, print, events) to enhance visibility and learner engagement.
  • Forged strategic partnerships with healthcare and non-healthcare institutions, training providers, and HRD Corp-registered vendors to co-develop and deliver accredited professional development programs.
  • Propose and implement strategies to enhance ICL’s operational efficiency and revenue generation.
  • Bridged the gap between industry partners and academia by offering curated training programs tailored to workforce needs.

Founder & Director

EdgeX Prep (Self-Employed) — India (Hybrid)
03.2020 - 08.2024
  • Founded and scaled a personalized test prep and academic coaching platform during the COVID-19 pandemic, addressing the remote learning needs of students preparing for SSAT, SAT, ACT, GMAT, GRE, TOEFL, and IELTS.
  • Built and led a passionate team of educators, fostering a collaborative, student-centric culture focused on positivity and measurable learning outcomes.
  • Delivered one-on-one and group instruction, developed course content, and implemented engaging teaching methodologies to drive student performance.
  • Established strategic partnerships to expand offerings, improve content delivery, and enhance student experience.
  • Successfully managed all aspects of business operations, from branding and marketing to recruitment and client engagement.

DIRECTOR

Sara Beattie MDC Sdn Bhd
10.2018 - 02.2020
  • Advanced to the director role, as a result of 160% revenue growth in the company and served as a key member of the executive team developing sales and growth strategies.
  • Formulate marketing, brand planning, and business development strategies to drive revenue growth.
  • Work with corporate clients to meet the projected growth of the company.
  • Develop an efficient sales training program that covers every aspect of the sale and closing techniques.
  • Conduct complex analysis of statistics to determine growth and sales performance goals.
  • Establish company/brand presence in new competitive markets, laying the groundwork for sales managers to conduct local operations (Johor & Malacca).
  • Responsible for the country's performance, and growth is better every year.
  • Provide training for new center managers across the franchisees of Sara Beattie MDC which includes Hong Kong, and Shanghai branches.
  • Awards won: Won the Strong Leader award during the annual meet up 2018
  • Sara Beattie MDC - The Princeton Review, KL, Malaysia

CENTER MANAGER

Sara Beattie MDC Sdn Bhd
08.2017 - 10.2018
  • To profitably position and run Sara Beattie MDC Sdn Bhd.
  • Take full financial accountability for the successful operations of Sara Beattie MDC.
  • To make Sara Beattie MDC SDN BHD a premier center in line with the expectations of the owners in Hong Kong.
  • To plan each month and each quarter on a high, medium, and low as a proportion of the target of the year.
  • Review strategies, monitor systems, and train staff.
  • Monitor changes in trends and decide when to introduce changes.
  • Monitor competitor strengths and weaknesses.
  • Developed several different promotional campaigns, including social media to improve brand awareness.
  • Represented Malaysia during the International Franchise Meeting (IFM) organized by the Franchise owners in Seoul, South Korea.
  • Signed contracts with top institutions in Malaysia including and not limited to Taylors University, University Kebangsaan Malaysia (U.K.M.), which was a major contributor for Revenue growth.

TRAINER & BUSINESS DEVELOPMENT MANAGER

Sara Beattie MDC Sdn Bhd
04.2011 - 07.2017
  • Provide training for students on various tests including SSAT, SAT, ACT (Math and verbal) TOEFL, IELTS, GMAT, GRE (Verbal only).
  • Attend training provided by Master trainers from the US and deliver the same to the trainers in our team.
  • Visit schools together with the center manager and deliver presentations.
  • In charge of generating and converting leads through various channels including school visits, fairs, events etc.
  • Participated in various educational fairs and establish a strong rapport with the organizers including QS MBA and several other educational consultants.

BUSINESS DEVELOPMENT MANAGER

Avis EduGlobe
08.2010 - 01.2011
  • Company Overview: Indian Representative of Asian Educational Consortium, Singapore
  • Responsible for Agent Tie - Ups, follow-ups.
  • Organizing and conducting agent meeting to promote AEC College, Singapore.
  • Inputs on advertisements, budgeting on advertisements, finding out alternatives and reporting the effectiveness of advertisements.
  • Plan, develop, execute, and monitor student recruitment.
  • Counselling students and parents, helping students in processing Student Visas.
  • Reporting to the Top Management regarding university-wise successful recruitment of students.
  • Improved conversion rates by implementing appreciation strategies (E.g. 'Top Performer' award status each quarter).
  • Effectively conducted team bonding and ice-breaker activities (E.g. Plane Crash, camp-fire & Memory wall).
  • Indian Representative of Asian Educational Consortium, Singapore

LECTURER

Brighton Business School (AEC)
01.2009 - 07.2010
  • Handle various subjects including Chemistry, Biology for 'Pre-University' Level, Business Management for 'Pre-University' level & E- Mathematics for 'O' Level.
  • Assisting students in selecting the course of study.
  • Counseling students in overcoming homesickness and academic problems.
  • Maintain accurate and complete student records as required by the Ministry of Education and administrative regulations.
  • All work responsibilities are subject to having performance goals and/or targets established as part of the annual performance planning process or as the result of organizational planning.
  • Enforced the Buddy System mentoring program, increasing student enthusiasm for learning.

TEACHER ASSISTANT

Raffles Education Corp. College
09.2008 - 12.2008
  • Support foreign students with their assignments and instruct them on the referencing style, and plagiarism and help develop their better presentation.
  • Met with parents to resolve conflicting educational priorities and issues.
  • Assisting with marking and correction.

MANAGEMENT TRAINEE

MSA, Indian Airlines
06.2008 - 12.2008
  • Assisted in recruiting, employee orientation, development & training and recordkeeping.
  • Ensure all government payments are paid and reported on time.
  • Schedule and follow-up collections from corporate accounts.
  • Provide the Country Manager and Accounts Manager with regular information/ reporting on all accounting issues.
  • Responsible for the accuracy of cheques, invoices, and purchase orders and prompt processing of the same.

Education

Master's - Business Administration

University of Wales

Bachelor of Science - Biochemistry

Bharathiar University
01.2002 - 01.2005

Higher Secondary - undefined

Shri Avinashilingam Girls Higher Secondary School
01.2000 - 01.2002

Skills

Strategic planning

Accomplishments

Professional Achievements:

  • Drove 160% revenue growth as Director at The Princeton Review Malaysia, leading to promotion to country-level leadership.
  • Awarded the Strong Leadership Award for exemplary team management, strategic planning, and revenue performance (2018).
  • Launched EdgeX Prep, a test prep and academic coaching business during the COVID-19 pandemic, supporting students globally in SSAT, SAT, ACT, GMAT, GRE, IELTS, and TOEFL.
  • Built partnerships with major institutions such as Petronas, TM, Bank Negara, and several top Malaysian universities to deliver customized scholarship and upskilling programs.
  • Represented Malaysia at the International Franchise Meeting in Seoul, South Korea — showcasing strategic leadership on a global platform.
  • Successfully oversaw operations across multiple cities (Kuala Lumpur, Penang, and Johor), setting up systems and training new Centre Managers for long-term sustainability.
  • Provided sales training to international franchise offices, including the Shanghai & Hongkong branches, enhancing their sales conversion and process efficiency.
  • Developed and launched executive short courses and microcredentials aligned with workforce needs at IMU’s Centre for Lifelong Learning.
  • Built and led high-performing, multicultural teams, mentoring junior and senior staff in sales, marketing, and academic delivery.
  • Secured contracts with multiple scholarship bodies, contributing directly to year-on-year revenue growth in the test prep sector.

Academic Achievements:

  • Certificate of Achievement Presented by Singapore HR Challenge 2008, (4th Runner)
  • Certificate of communicative English during the academic year 2002-2003
  • Certificate of Academic Proficiency for securing first rank in Biochemistry and was awarded Silver medal for the year (2002-2003)

Phone

H, +60-1135471480

Additional Information

I am open to relocation opportunities in the Middle East and will be available to commence employment from January 2026. I bring extensive experience working in multicultural environments and am highly adaptable to new diverse teams and cultural contexts. My spouse, who holds a PhD and serves as a Senior Lecturer at the IMU University in Malaysia, is supportive of the move. Depending on the role and circumstances, I am open to relocating independently at first, with my family joining me shortly thereafter.

Timeline

Business Consultant

IMU University
08.2024 - Current

Founder & Director

EdgeX Prep (Self-Employed) — India (Hybrid)
03.2020 - 08.2024

DIRECTOR

Sara Beattie MDC Sdn Bhd
10.2018 - 02.2020

CENTER MANAGER

Sara Beattie MDC Sdn Bhd
08.2017 - 10.2018

TRAINER & BUSINESS DEVELOPMENT MANAGER

Sara Beattie MDC Sdn Bhd
04.2011 - 07.2017

BUSINESS DEVELOPMENT MANAGER

Avis EduGlobe
08.2010 - 01.2011

LECTURER

Brighton Business School (AEC)
01.2009 - 07.2010

TEACHER ASSISTANT

Raffles Education Corp. College
09.2008 - 12.2008

MANAGEMENT TRAINEE

MSA, Indian Airlines
06.2008 - 12.2008

Bachelor of Science - Biochemistry

Bharathiar University
01.2002 - 01.2005

Higher Secondary - undefined

Shri Avinashilingam Girls Higher Secondary School
01.2000 - 01.2002

Master's - Business Administration

University of Wales
Brindha ChellappanEducation Strategist | Business Consultant | Lifelong & Professional Learning