Brian Koh
Business Development & Marketing
Kuala Lumpur
Summary
Skilled Business Development and Marketing leader offering 25 years of experience in leading operations and enhancing revenue. Bringing expertise in client's contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
29
29
years of professional experience
3
3
Languages
Work History
Director of Business Development & Marketing
Thomson Hospital Kota Damansara
09.2017 - Current
- Developed comprehensive business development and marketing strategies that contributed to new market expansion (Imaging and Lab services)
- Oversee development and implementation of integrated marketing campaigns across multiple channels, resulting in enhanced brand visibility and customer engagement.
- Established and nurtured strategic partnerships with key industry players, facilitating collaborative initiatives and driving new business opportunities.
- Led cross-functional team of marketing and business development professionals, providing mentorship, guidance and performance evaluations.
- Conducted market research and competitor analysis to identify trends, customer needs and opportunities for innovation.
- Directed development and execution of marketing plans, resulting in 100% increase in lead generation and customer acquisition.
- Utilized data analytics to assess marketing campaign effectiveness, optimizing strategies based on key performance indicators.
Business Development Manager
Sunway Medical Centre
03.2012 - 07.2017
- Negotiated and closed long-term agreements with new clients.
- Reached out to potential customers.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Manages 3 centres in hospital
Account Manager
IMS Health Malaysia Sdn Bhd
01.2010 - 12.2012
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Addressed problems with reporting template and data accuracy and service delivery to maintain and enhance client satisfaction.
- Identified key entry points to enhance market penetration and maximize returns.
Sales and Retail Manager
Malaysia Healthcare Sdn Bhd
01.2008 - 12.2010
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Trained and developed new employees for ease of transition into team.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
- Implemented daily operating procedures to keep store clean, adequately stocked and well-organized.
National Sales Manager
Apex Pharmacy Sdn Bhd
01.2007 - 12.2008
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Area Sales Manager
MSD IA Corp
01.1995 - 12.2006
- Launched new products successfully within assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Expanded market share through effective prospecting, lead generation and negotiation skills.
- Built high-performance sales team through diligent recruitment of top talent, strategic allocation of resources and effective performance management.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
Education
Some College (No Degree) - Chartered Institute Of Marketing
Stamford College
Skills
Sales Training and Leadership
Marketing
Social Media Marketing
Channel Development
Performance Management
Networking
Pipeline Development
Timeline
Director of Business Development & Marketing
Thomson Hospital Kota Damansara
09.2017 - Current
Business Development Manager
Sunway Medical Centre
03.2012 - 07.2017
Account Manager
IMS Health Malaysia Sdn Bhd
01.2010 - 12.2012
Sales and Retail Manager
Malaysia Healthcare Sdn Bhd
01.2008 - 12.2010
National Sales Manager
Apex Pharmacy Sdn Bhd
01.2007 - 12.2008
Area Sales Manager
MSD IA Corp
01.1995 - 12.2006
Some College (No Degree) - Chartered Institute Of Marketing
Stamford College