Product Manager with over 6 years of experience collaborating with teams to build seamless and cost-effective products. Excellent interpersonal and organizational skills. Experienced with assessing market competition by comparing company's product to competitor's products.
Hi, I’m
Boon Kit Lee
Product Manager
Kuala Lumpur
Summary
Overview
10
years of professional experience
4
Languages
3
years of post-secondary education
Education
University Malaysia Sabah (Labuan International)Labuan
Bachelor of Arts from International Marketing
09.2011 - 09.2014
University Overview
- GPA Conversion 3.39
- Dean lists student 2012 & 2013
Work History
ByteDanceMalaysia
Global Product Manager
10.2021 - Current
Job overview
- Launched and lead ecommerce violation center products from scratch, serving millions of the users in the global market.
- Designated industry-wide analysis operation incentive mechanism, based on customer pain points and key scenarios, contributed reduced violation rate 2 times within 3 months of releases, with continued user and business growth.
- Developed policy engagement product strategies for the creators and sellers governance based on industry-wide business analysis, with achievement increase the user satisfaction rate from 3.1/5 to 4.1/5 within six months.
- Led cross-functional teams of more than 50+ employees to develop new customer solutions for the violation outreach strategies, managed project delivery schedules, coordinated projects goals, and led integration with ByteDance ecosystem globally.
ByteDanceIndonesia
Product Manager (Content Supply & Product Growth)
02.2018 - 10.2021
Job overview
- Launched and lead 3 products (BaBe, Helo & BuzzUp) from scratch, serving billions of the users in the APAC markets.
- Developed and launched content products tools and strategies based on the users interest, contributed to achieving increase of DAU almost 20 times in Helo & BaBe products, with 8 millions within 5 months of release, with continued user retention and user stay duration growth.
- Launched user posting tools to evangelize new UGC users to 200k+. Worked closely with the ops team worldwide, expanding the product features across all the regions and business roles.
- Led cross functional teams of more than 100+ teams member from operation, marketing and RD to develop new & hot events product infographic features for the products, managed project, delivery schedules, coordinated project to increase the DAU x2 times, retention rate +50% and engagement rate x3 during special events.
YANDI BIOTECHMalaysia
Marketing Project Manager
02.2016 - 02.2018
Job overview
- Launched the company in SEA markets from 0-1, created company brand messaging, collateral materials & customer events servicing more than 2000 distributor across regions.
- Boosted brand awareness and generated leads and launched external marketing campaigns and programs based on industry wide business analysis, with achievement over 2 millions USD revenue within a month in Malaysia market.
- Launched professional marketing plan program talks to gain new customers more than 30k. Worked closely with the clients worldwide, enhancing relationships and expanding use cases across all different 20+ industry and business roles.
Master English Malaysia
Product Development, Sales, and Marketing Manager
09.2014 - 12.2015
Job overview
- Developed and executed comprehensive sales strategies to achieve annual revenue targets and increase market share, with achievement Achieved top sales in 3 months in a row with at least 35k sales target.
- Implemented customer-centric initiatives program resulting in a 20% increase in new customer leads.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase new client outreach by 40%.
H.W. Phong & AssociatesMalaysia, Kuala Lumpur
Audit Intern
07.2014 - 09.2014
Job overview
- Analyzed data and findings to prepare reports detailing financial information.
- Identified control gaps in processes, procedures and systems through in-depth research and assessment and suggested methods for improvement.
- Executed audit phases and entered data into accounting software for analysis.
Skills
Competitive Analysis
Data-Driven Decision-Making
Stakeholder Management
Product Lifecycle Management
Timeline
Global Product Manager
ByteDance
10.2021 - Current
Product Manager (Content Supply & Product Growth)
ByteDance
02.2018 - 10.2021
Marketing Project Manager
YANDI BIOTECH
02.2016 - 02.2018
Product Development, Sales, and Marketing Manager
Master English
09.2014 - 12.2015
Audit Intern
H.W. Phong & Associates
07.2014 - 09.2014
University Malaysia Sabah (Labuan International)
Bachelor of Arts from International Marketing
09.2011 - 09.2014