BOON KIAT LIM
Summary
- Seasoned Business Leader with over 20 years’ experience driving business strategy and growth, leading transformational initiatives, and delivering high-growth revenue results across e-commerce and technology sectors in Asia Pacific
- Highly versatile business strategist with proven track record of repositioning businesses into revenue-generating hotspots through direct bottom line accountability, operations management, and instituting strong service standards, resulting in profit growth of 200%
- Adept at negotiating sound partnership deals, identifying new opportunities and digital trends, managing talent acquisition and development, and collaborating with key stakeholders to drive commercial decisions Achievements include:
- Drove return to profit (from -RMB30M to RMB10M) through successful turnaround of declining business; understood business footprint, reallocated resources, drove strategic partnerships, and empowering the organisation with data-driven approach
- Won tender from Huawei and Sinopec with annual worth of RMB130M by leveraging effective negotiation, and stakeholder management strategies
- Built operations from ground-up; defined company vision, objectives, KPIs, strategy, and master product blueprint. Supported business growth by hiring best product and design teams in the region and establishing partnership with global leaders.
- Drove revenue and profitability of 100% increase YoY via Digital Enablement
Overview
23
23
years of professional experience
Work History
Head of Business
VV TECHNOLOGY PTE LTD
11.2022 - Current
- V V Technology is an enterprise collaboration technology company with offices in Hong Kong, China and Singapore
- Developed and executed a comprehensive global market strategy for the company, ensuring alignment with organizational goals and objectives
- Lead product design and development for VV, the next generation of enterprise collaboration platform
- Drive internal management and work processes to enhance cross-functional collaboration, and nurture cohesive teams
- Oversee budgetary planning and the management of costs
- Ensure adherence to legal and ethical business standards and practices
MARKETING DIRECTOR
GAIN CITY BEST ELECTRIC PTE LTD
12.2021 - 10.2022
- Gain City Best Electric is one of the biggest omnichannel retailer of consumer electrics in Singapore
- Lead strategic planning and managing for driving E-commerce business growth for Gain City
- Drive internal management and design end-to-end work processes to enhance service and productivity
- Key liaison officer between senior stakeholders
- Lead project management for business improvement and build performance metrics and visualisation tools for key indicators
- Lead planning and for Digital Marketing Campaigns
- Significant Achievements
- Achieve alignment among cross-functional team, driving key improvements within the first month, gaining traction and continuity in the developmental road-map
- Achieve 30% YoY growth for E-commerce sales
- Achieve 100% growth for Group Buy Campaign for new homeowners via Digital Enablement, service and sales enhancement
DIRECTOR
Top Gift Internet Services
10.2012 - 02.2016
- Top Gift Internet Services is one of the earliest startups to explore the use of social-commerce, spearheading the use of social networking for selling and sending gifts online
- Led team as Founding Director, leveraging strong leadership and business acumen in development of social-commerce services for Chinese market
- Developed and launched Top Gift WeChat platform within 3 months
- Significant Achievements
- Generated sales of RMB10M by establishing tie-up with LeTv.com and maximising conversion rate, leading to RMB400K in profit in 2015
DIRECTOR
Affinity Internet Services
08.2008 - 09.2012
- Affinity Internet Services is a system integrator for development and deployment of IT Systems for Enterprise
- Led teams of up to 100, overseeing primary activities of product development and project management, and driving business strategies to grow sales and profitability
- Significant Achievements
- Increased sales from ground up to annual turnover of RMB9M in 2011 through implementation of strategic market penetration
- Grew customer base from ground up to 120 by delivering tailored solutions and winning sales strategies
DIRECTOR
Harrods Coopers Consultant Pte Ltd
02.2006 - 08.2012
CONSULTANT AND PROJECT MANAGER
Harrods Coopers Consultant Pte Ltd
11.2002 - 01.2006
R&D ENGINEER
Hewlett Packard Enterprise
07.2001 - 10.2002
Education
<ul><li>Certificate</li><li>Business Analytics for Strategic Decisions</li></ul> - undefined
National University of Singapore
<ul><li>Certificate</li><li>NCIF – Project Management Professional (PMP)</li></ul> - undefined
Bachelor of Engineering - Electrical & Electronics Engineering
National University of Singapore
Skills
Business Strategyundefined
Accomplishments
- V V TECHNOLOGY PTE LTD, SINGAPORE Oct 2018—Dec 2021
- V V Technology is an enterprise collaboration technology company with offices in Hong Kong, China and Singapore
- Lead startup team of 30 across 9 departments, overseeing SGD20M in operating budget, spearheading Digital Lifestyle division, and developing master product roadmap to drive digital transformation within lifestyle-services landscape
- Drive internal management and work processes to enhance cross-functional collaboration, and nurture cohesive teams
- Play key role as acting GM in set-up of research and development centre in China, ensuring hiring of high-performing technical and project teams to build digital capabilities and product knowledge that deliver growth transformation, scaling up to 200 engineers within 2 years
- Direct affiliate marketing, branding and business development initiatives by establishing partnership with SMU to build brand, and optimise talent acquisition and development
- Lead project launch plan for Travel Business Vertical and build operations team and processes to support new product and services
- Significant Achievements
- Built operations from ground-up; defined company vision, objectives, KPIs, and strategy
- Supported business growth by hiring best product and design teams in the region and establishing partnership with global leaders
- VICE PRESIDENT
- JL Tour International Travel (BU under Trip.com), CHINA Mar 2016—Mar 2018
- JL Tour is one of the biggest online B2B hotel booking sites in China
- It is a part of the Trip.com Group, with >30K employees and >400M members
- Led team of 300, overseeing IT, e-Commerce, Sales, Marketing, Overseas Product, HR and Commercial departments, and driving digital ecosystem, data, affiliate networks, and organisational structure to build brand and drive sales
- Identified business opportunities and accelerated ecommerce plans to turn business around, through strategic partnerships and overhaul of IT system
- Rolled out changes to KPIs and operations including sub-contracting call centre services, leading to increased profitability
- Drove strategic negotiation and successfully outsourced operations of JL Taobao store, generating monthly revenue of RMB5M
- Won rights for being first hotel wholesaler in China to link SPG, IHG, and Marriott Group central database by tailoring value proposition, and establishing strategic partnerships with key stakeholders
- Significant Achievements
- Drove return to profit (from -RMB30M to RMB10M) through successful turnaround of declining business; understood business footprint, implemented demand generation strategies, and reallocated resources to deliver sustainable revenue gains
- Grew sales to OTA by 500% through complete overhaul of IT system into cloud-based distributed system, improving system load-handling capabilities through connectivity to Ctrip, Elong, Qunar, Ali Travel and other major travel platforms
- Won tender from Huawei and Sinopec with annual worth of RMB130M by understanding and influencing key stakeholders, and leveraging effective partnerships and negotiation strategies through highly persuasive and problem-solving skills
- Achieved revenue of RMB1M through launch of JL Tour WeChat booking platform
Timeline
Head of Business
VV TECHNOLOGY PTE LTD
11.2022 - Current
MARKETING DIRECTOR
GAIN CITY BEST ELECTRIC PTE LTD
12.2021 - 10.2022
DIRECTOR
Top Gift Internet Services
10.2012 - 02.2016
DIRECTOR
Affinity Internet Services
08.2008 - 09.2012
DIRECTOR
Harrods Coopers Consultant Pte Ltd
02.2006 - 08.2012
CONSULTANT AND PROJECT MANAGER
Harrods Coopers Consultant Pte Ltd
11.2002 - 01.2006
R&D ENGINEER
Hewlett Packard Enterprise
07.2001 - 10.2002
<ul><li>Certificate</li><li>Business Analytics for Strategic Decisions</li></ul> - undefined
National University of Singapore
<ul><li>Certificate</li><li>NCIF – Project Management Professional (PMP)</li></ul> - undefined
Bachelor of Engineering - Electrical & Electronics Engineering
National University of Singapore
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