Lee Boon Ann
Senior Executive Marketing & Business Development
Cheras,SL
Summary
Professional with comprehensive experience and readiness to excel in senior leadership. Skilled in strategic planning, team collaboration, and driving business growth. Renowned for adaptability, effective communication, and problem-solving. Adept at optimizing processes, enhancing productivity, and leading high-performing teams to achieve measurable results.
Overview
9
9
years of professional experience
20
20
years of post-secondary education
4
4
Languages
Work History
Senior Executive-Marketing & Business Development
IOI Corporation Berhad
Putrajaya
09.2024 - Current
- Built and managed digital platforms for wholesale and e-commerce sales.
- Conducted pricing analysis and sales forecasting based on market trends and historical data.
- Developed strategies to maintain profit margins during low seasons through value-added products and export markets.
- Planned and executed marketing campaigns; tracked sales performance and ROI.
- Successfully sign up for 100 customer within 2 years join for the company.
- Maintained strong stakeholder relationships with suppliers, distributors, and partners.
- Implemented agri-tech solutions (e.g., QR/RFID for durian tracking).
- Ensured compliance with export regulations for key markets.
Marketing Executive
IOI Corporation Berhad
02.2023 - 09.2024
- Establish Digital Marketing Platform to promote cash crop.
- Handle and manage advertisement across different social media platform
- Plan and coordinate the contents of all social media platforms
- Conduct market research, propose new marketing ideas and marketing strategy
- Plan and execute sales campaigns and generating relevant report
- Visit fruit wholesaler to get new buyer and to check the market price.
Business Development Manager
NKL360 Malaysia Sdn Bhd (EASI百家外卖)
10.2021 - 01.2023
- Approach with cooperate merchants and franchise given an example like Subway, Old Town and TGIF.
- Work closely with stakeholders to increase sales performance and expanding marketing to southeast Asia.
- Analyse area activities and sales performances to drive transaction numbers and revenue.
- Negotiate partnership with third party like WETV, Zcity and Giftee.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Partnered and work closely with internal and external stakeholder to align project goals with business strategy and define project milestones.
- Leading a team with 4 members.
Senior Business Development Executive
NKL360 Malaysia Sdn Bhd (EASI百家外卖)
07.2021 - 10.2021
- Dealing with the cooperate merchants and franchise given an example like Subway, Old Town and TGIF.
- Provide marketing campaign and promotion to respective merchants.
- Analyze the latest market trends and convince those largest merchants onboard to our platform.
- Familiar with the payment gateway like POSM and terminal to the merchants.
- Monitoring area sales performance KPIs for Malaysia and Singapore.
Key Account Executive
NKL360 Malaysia Sdn Bhd (EASI百家外卖)
06.2020 - 07.2021
- Dealing with the cooperate merchants and franchise given an example like Subway, Old Town and TGIF.
- Provide marketing campaign and promotion to respective merchants.
- Analyze the latest market trends and convince those largest merchants onboard to our platform.
- Familiar with the payment gateway like POSM and terminal to the merchants.
Procurement Assistant
Sunway Pharmacy Sdn Bhd
01.2020 - 05.2020
- Provide administrative and analytical support to the Merchandising and Supply Chain Team.
- Assist to gather and analyze product performance to support trading decisions.
Customer Relationship Management Consultant
Telecontinent
12.2016 - 05.2017
- Worked as Full timer at the sales department.
- Contact to the Singaporean citizens promote the latest plan present of the Singtel company and sign up the sales.
Education
Bachelor of Business (Hons) - International Business, Marketing
University of Hertfordshire
United Kingdom 05.2017 - 05.2020
Bachelor of Business (Hons) - International Business, Marketing
INTI International University & Colleges
Nilai 05.2017 - 05.2020
Digital Marketing Quantum Degree -
Next Academy
Online 12.2021 - Current
Introduction to Business Analytics -
IBM
Nilai 12.2017 - Current
Microsoft Excel Masterclass for Business Managers -
Start-Tech Academy
Online 06.2022 - Current
Skills
- Microsoft Office Skills
- Presentation Skills
- Digital Marketing
- Interpersonal Skills
- Strategic & Business Planning
- Operations management
- Travel coordination
- Operations oversight
- Multitasking Abilities
- Problem-solving
Accomplishments
- Get promoted from Executive role to Manager role within 2 years.
- Constantly achieve KPIS results that was given by Management team.
- Awarded Top Sales during Customer Relationship Management Role.
- Champion Award & The Outstanding Award Competition.
- President of the Chinese Debate Society.
Personal Information
- Gender: Male
- Nationality: Malaysian
- Marital Status: Single
- Place of Birth: Cheras
Timeline
Senior Executive-Marketing & Business Development
IOI Corporation Berhad
09.2024 - Current
Marketing Executive
IOI Corporation Berhad
02.2023 - 09.2024
Microsoft Excel Masterclass for Business Managers -
Start-Tech Academy
06.2022 - Current
Digital Marketing Quantum Degree -
Next Academy
12.2021 - Current
Business Development Manager
NKL360 Malaysia Sdn Bhd (EASI百家外卖)
10.2021 - 01.2023
Senior Business Development Executive
NKL360 Malaysia Sdn Bhd (EASI百家外卖)
07.2021 - 10.2021
Key Account Executive
NKL360 Malaysia Sdn Bhd (EASI百家外卖)
06.2020 - 07.2021
Procurement Assistant
Sunway Pharmacy Sdn Bhd
01.2020 - 05.2020
Introduction to Business Analytics -
IBM
12.2017 - Current
Bachelor of Business (Hons) - International Business, Marketing
University of Hertfordshire
05.2017 - 05.2020
Bachelor of Business (Hons) - International Business, Marketing
INTI International University & Colleges
05.2017 - 05.2020
Customer Relationship Management Consultant
Telecontinent
12.2016 - 05.2017
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