Boon Yee Zhsin
Assistant Manager - Business Development
Kuching
Summary
Results-driven business development professional with 9+ years of experience in strategic planning, stakeholder management, and project execution within the Hydrogen powered Urban Transportation System and Multi National pharmaceutical industries. Proven success in navigating dynamic regulatory environments, fostering strong stakeholder relationships, and translating data into actionable strategies that drive revenue growth and operational efficiency. Seeking a Strategy and Corporate Development role at SEB to leverage this expertise in contributing to SEB’s Strategic Roadmap, and maximizing stakeholder value. Specifically interested in SEB's sustainability efforts, with a focus on its energy transition and renewable energy development to meet the targeted 10GW output.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Assistant Manager, Business Development
Sarawak Metro Sdn. Bhd.
09.2023 - Current
- Lead and coordinate the development of high-value non-fare revenue projects, including Kuching Urban Transportation Systems (KUTS) Telecommunication right-of-way leasing, Station Naming Rights Program, Station Sponsorships, Station Advertising, South East Asia’s first Hydrogen bus charter services, Transit-Oriented Development (TOD) initiatives, and transit adjacent urban park co-development
- Established a strategic partnership with a public-listed developer via Memoranda of Understanding (MOU) to develop a link bridge and first/last-mile micro-mobility solutions at a station along Blue Line, laying the foundation for future collaborations on TOD, connectivity, and expanded mobility
- Developed and negotiated a proposed MOU with a telecommunications operator for the deployment of optic fiber infrastructure along the KUTS alignment, expected to generate sustainable leasing revenue and improved network connectivity
- Secured mutually beneficial Patronage Agreement with a Public listed company, securing sustainable revenue generation and the development of a new ART Station at Blue Line, contributing to increased ridership in the township
- Negotiated a 10-year tentative naming rights partnership with a public-listed company for a Blue Line station, projected to generate substantial revenue to cross-subsidize KUTS operational costs and enhance the township's development
- Facilitated stakeholder engagements and negotiations with a Peninsular based startup specializing in IoT, Machine Learning, and Demand Responsive Transit to advance Sarawak Metro's Mobility as a Service (MaaS) strategy, paving the way for a future integrated public transportation super app in Sarawak
- Developed the overall KUTS Station Naming Proposal for presentation to the Sarawak Premier, strategically balanced cultural sensitivity, geographical representation, brand consistency, and long-term marketability
- Developed technical guidelines for the KUTS Station Advertising and Telecommunication right-of-way access, ensuring compliance with safety, operations, and maintenance requirements, and optimizing revenue generation
Key Account Specialist – EPD
Abbott Laboratories (M) Sdn Bhd.
05.2023 - 08.2023
- Developed and implemented strategies for the hybrid portfolio business to manage and expand key accounts within the healthcare sector in Sarawak
Sales Executive – Hybrid Role
Johnson & Johnson (M) Sdn. Bhd.
01.2017 - 05.2023
- Consistently exceeded company’s targets, grew the hybrid portfolio business from RM3m to RM4.8m, achieving CAGR of 9.86% growth YOY in Sarawak
- Planned and executed marketing strategies tailored to address specific market segments and regulatory requirements in Sarawak
- Collaborated extensively with cross-functional teams and external stakeholders to facilitate and leverage support for collaborative initiatives, including the Sarawak Mental Health Day 2022, Sarawak General Hospital Skin Day 2022, Stop The Stigma Mental Health Day 2019, World Psoriasis Day 2017, and etc)
- Analyzed market trends, data, and regulatory changes within the Ministry of Health to inform strategic decisions
- Developed and maintained strong relationships with key opinion leaders (KOLs) and healthcare professionals
Product Specialist – Hybrid Role
Pfizer (M) Sdn. Bhd.
01.2016 - 01.2017
- Successfully managed multiple product portfolios, demonstrating experience in managing diverse product lines and adapting to regulatory changes, achieving sales target with 10% growth for year 2017 vs 2016
- Analyzed market data and competitive pricing, identifying opportunities and informing strategic decisions
Sales & Marketing Executive
Siak Liang Enterprise Sdn. Bhd.
01.2015 - 01.2016
- Identified and developed new business opportunities, expanding the customer base in untapped markets
- Managed 4 fresh market outlets, optimizing operations and profitability
Marketing Executive
Novocraft Technologies Sdn. Bhd.
01.2013 - 01.2014
- Supported marketing and brand building initiatives of the company
- Managed customer relationships with universities and research institutions
Education
Bachelor of Science - Biotechnology; Environmental and Business Economics
Rutgers, The State University of New Jersey. School of Environmental And Biological Sciences
New Brunswick 01.2010 - 01.2013
American Degree Foundation Program / American Credit Transfer Program -
International Education College (INTEC, UiTM)
Shah Alam 01.2008 - 01.2010
Skills
- Strategic Planning & Execution
- Stakeholder Management
- Regulatory Compliance
- Market Analysis & Research
- Forecasting & Reporting
- Communication & Presentation
JPA Scholar of Year 2008
References
Name: Ts. Suhardi Bin Mohamad Ali Yakop
Position: Project Director, Bintulu Samalaju Transit System
Company: Sarawak Metro Sdn. Bhd.
Telephone: +60 13-801 3016
Email: suhardi.may@mysarawakmetro.com
Name: Chueng Kim Wah
Position: Senior Manager
Company: Johnson & Johnson (M) Sdn. Bhd.
Telephone: +60 16-812 1868
Email: kchueng1@its.jnj.com
Name: Dr. Bong Yii Change
Position: Occupational Health Doctor
Company: Sarawak Energy Bhd.
Telephone: +60 12-804 1555
Email: YiiChange.Bong@sarawakenergy.com
Timeline
Assistant Manager, Business Development
Sarawak Metro Sdn. Bhd.
09.2023 - Current
Key Account Specialist – EPD
Abbott Laboratories (M) Sdn Bhd.
05.2023 - 08.2023
Sales Executive – Hybrid Role
Johnson & Johnson (M) Sdn. Bhd.
01.2017 - 05.2023
Product Specialist – Hybrid Role
Pfizer (M) Sdn. Bhd.
01.2016 - 01.2017
Sales & Marketing Executive
Siak Liang Enterprise Sdn. Bhd.
01.2015 - 01.2016
Marketing Executive
Novocraft Technologies Sdn. Bhd.
01.2013 - 01.2014
Bachelor of Science - Biotechnology; Environmental and Business Economics
Rutgers, The State University of New Jersey. School of Environmental And Biological Sciences
01.2010 - 01.2013
American Degree Foundation Program / American Credit Transfer Program -
International Education College (INTEC, UiTM)
01.2008 - 01.2010
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