Binal Maharaj
Summary
Goal-oriented marketing professional with a proven track record in developing and executing strategies that drive profits, increase market share, and strengthen customer relationships. Experienced in project management, team leadership, and high-impact campaign execution across diverse markets such as Africa, Turkey, and Italy. Recognized for adaptability in managing global agencies and fostering strategic relationships that fuel growth. Possessing 5 years of experience in sales, marketing, and business development with beginner-level Arabic proficiency and AI training. Passionate about innovation, resourceful problem-solving, and creating lasting brand success. Personal interests include scuba diving, reading, and cultural exploration.
Overview
5
5
years of professional experience
Work History
Marketing Manager Africa
Intel Corporation
02.2023 - Current
- Spearheaded brand awareness and demand generation campaigns across Africa, Turkey, and Italy, driving Intel's competitive edge in dynamic markets.
- Successfully coordinated high-profile launches, campaigns, and roadshows in Milan, including intensive training workshops for stakeholders, which enhanced product knowledge and market positioning in the region.
- Managed and executed comprehensive digital and traditional marketing activities, working with global agencies like Dentsu and Media Monks to ensure seamless campaign rollouts.
- Led the strategic “Apple Compete” growth initiative, collaborating with major retailers on quarterly product campaigns, blending sales expertise with marketing insights to maximize market share.
- Championed AI training programs focused on future workforce development, showcasing Intel's commitment to innovation in education and technology.
- Worked closely with EMEA and U.S.-based teams, aligning KPIs and marketing strategies with sales goals, demonstrating my flexibility in bridging sales and marketing functions for cohesive results.
- Developed beginner-level proficiency in Arabic to support regional interactions and enhance local market engagements.
- Orchestrated both B2B and B2C marketing efforts, utilizing my versatility to drive cross-functional success in commercial, educational, and consumer-focused sectors.
- Global Conference Attendance: Attended Intel Sales and Marketing Conferences in Miami, USA, and Dubai, UAE, gaining insights into best practices for value-based selling, networking, and cross-cultural marketing. Developed new competencies in high-impact communication, negotiation tactics, and market analytics.
- Turkey Project: Successfully co-ordinated and executed Meteorlake launch on the Bosporus, Istanbul together with the industry eco-system. Launched campaigns with the top 3 retailers and top B2B PC distributer.
- People Management & Agency Oversight: Successfully managed diverse global agencies—including Dentsu and Media Monks—to execute marketing campaigns and activations. Fostered clear communication and alignment to ensure campaigns met Intel's standards and regional goals.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Retail Sales Manager South Africa
Intel Corporation
03.2020 - 01.2022
- Surpassed Sales and Growth KPIs: Consistently exceeded key performance metrics in the challenging MEA region by implementing data-driven strategies and agile adjustments to adapt to dynamic market conditions.
- Built High-Impact Regional Relationships: Strengthened cross-functional relationships with teams across North Africa, GCC, and Turkey, fostering a unified approach that amplified Intel's market presence and accelerated campaign effectiveness.
- Launched Intel Africa Masters: Successfully led Africa's largest gaming tournament, Intel Africa Masters, with the continent's biggest prize pool. Achieved a 21% YoY growth in PC gaming market share, leveraging strategic partnerships and promotional initiatives to capture new audiences and drive demand.
- Product Launch Leadership: Directed impactful launches of Intel's 12th and 13th generation products, implementing innovative market-entry strategies to maximize product visibility and sales performance across competitive regions.
- Strategic Revenue Generation: Delivered significant revenue growth by making targeted investment decisions, aligning product positioning and promotional tactics with market demands for optimal ROI.
- Culture Champion for META: Recognized as Intel's Culture Champion for the META region, promoting a cohesive and inclusive work environment that supports innovation and team collaboration.
- Retail Executive Conference Host: Successfully organized and hosted Intel's Retail Executive Conference in Dubai, attended by over 300 key industry executives. Delivered strategic presentations and facilitated discussions that reinforced Intel's thought leadership in the region.
- Women in Tech Advocate: Initiated projects to advance women in technology, serving as a mentor and panelist for Intel's inclusion and diversity initiatives, and championing empowerment through tech-driven opportunities.
- Empowered by Technology: Committed to leveraging technology to drive progress, enable innovation, and empower individuals across diverse regions.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Facilitated high volumes of cash, credit, and gift card transactions, verifying cash drawer balance at end of each shift.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Marketing and Sales Intern
Intel Corporation
11.2019 - 02.2021
- Developed Business and Marketing Acumen: Worked directly under Intel's South Africa Country Manager, gaining hands-on experience in business development and international marketing, with a focus on adapting strategies for diverse markets.
- Strengthened Key Client Partnerships: Managed direct communication with major accounts, including Vodacom and MTN, fostering strong client relationships that reinforced Intel's strategic partnerships and enhanced customer satisfaction.
- Led Strategic Campaign Planning: Played a central role in quarterly marketing planning, coordinating multi-channel strategies that aligned with Intel's growth objectives across the region.
- Campaign Design and Execution: Collaborated with retailers to design and implement high-impact Black Friday and back-to-school campaigns, driving consumer engagement and increasing seasonal sales.
- Drove Digital Transformation: Facilitated Intel's “move to digital” by introducing targeted YouTube, Google AdWords, Facebook, and media channel campaigns, along with giveaway marketing, significantly expanding Intel's online presence.
- Budgeting and Deal Structuring: Contributed to budgeting and rebate processes, and played a hands-on role in structuring deals with suppliers and retailers, optimizing cost-efficiency and partner alignment.
- Advanced the 'Grow Africa Intel Campaign': Contributed to the 'Grow Africa Intel Campaign,' which focused on bringing technology access to rural first-time buyers, boosting South Africa's revenue by 5% and expanding Intel's impact.
- Digital Content Development and Project Management: Created and managed digital assets, including videos, and implemented action plans for real-time campaign monitoring. Collaborated closely with EMEA interns and managers on cross-regional marketing activities, enhancing my global project management skills.
Education
Intel Sales Academy -
Intel Corporation
05.2024
Online Masterclass: e-commerce - undefined
GIBS Business School
01.2022
BBusSci Marketing & Management (Hons) - Strategic Management & Consumer Behavior
Monash University
South Africa / Austrailia12.2019
Skills
- Languages: English (Fluent), Arabic (Beginner)
- Technical Skills: AI Training (Intel), CRM Systems, SEO, SalesForce, Digital Campaigns, POS Management, Deal negotiations, Google Analytics, Pricing Strategies
- Core Competencies: Strategic Sales & Business Development, Global Agency Leadership, Partner Relations, Market Penetration, Value-Based Selling, KPI Alignment, Cross-Cultural Communication, Event Coordination, Brand Building Strategies, Problem Solving, Flexible and adaptable strategy development
Languages
English
Beginner
A1
Afrikaans
Upper intermediate
B2
Arabic
Elementary
A2
Hobbies and Interests
- SCUBA Diving
- Reading
- Travelling
- Boardgames
- Outdoor Walks
- Yoga
References
References available upon request
Timeline
Marketing Manager Africa
Intel Corporation
02.2023 - Current
Retail Sales Manager South Africa
Intel Corporation
03.2020 - 01.2022
Marketing and Sales Intern
Intel Corporation
11.2019 - 02.2021
Online Masterclass: e-commerce - undefined
GIBS Business School
Intel Sales Academy -
Intel Corporation
BBusSci Marketing & Management (Hons) - Strategic Management & Consumer Behavior
Monash University
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