Bianca Ong
Professional B2B And B2C Content Writer And Marketing Consultant
Petaling Jaya,Selangor
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
1
1
Language
3
3
years of post-secondary education
4
4
years of professional experience
Work History
Marketing Manager
Permata Alasan Sdn Bhd, a subsidiary of IGB Berhad
Kuala Lumpur, Kuala Lumpur
09.2020 - Current
- Spearhead the organization's marketing strategy.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Executed optimal sales strategies to achieve commercial goals for Malaysia market.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Managed $500,000 marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for retail business segments.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
General Manager
Laduree Malaysia, Vertigo Gourmet Sdn Bhd
Kuala Lumpur, Kuala Lumpur
02.2019 - 03.2020
- Represent the company in public and press events.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
- Assessed financial statements and organizational reports to evaluate organization performance, develop targeted improvements and implement changes resulting in sales growth.
- Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
- Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development.
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
- Developed effective business plans to align strategic decisions with long-term objectives.
- Reduced corporate risk by managing shrink processes and controlling inventory levels.
- Developed and maintained relationships with franchisor and suppliers through continual communication and campaigns.
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
Conference Producer
Haymarket Media
Hong Kong, Hong Kong
08.2018 - 12.2018
- Drives the change initiative in the company.
- Arrange timely interviews with regional C-suite executives to keep up with market trends & developments.
- Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Senior Conference Producer
Infopro Digital
Hong Kong, Hong Kong
01.2018 - 07.2018
- Manage over 15+ regional conferences in a year including training courses and webinars
- Represented Asia office in the global strategy meeting at the UK head office
- Managed to hit the highest audience count for Asia Risk Congress, a multi stream conference covering financial risk, investments, fintech and derivatives
- Create high profile contents for risk conferences and training workshops
- Featured global regulators in my agenda, includes US CFTC, Bank Negara Malaysia, Ministry of Finance Indonesia, Philippines Security Commission and more
- Manage and trained junior conference producers
- Led projects and analyzed data to identify opportunities for improvement.
Conference Producer
Infopro Digital
Hong Kong, Hong Kong
02.2016 - 12.2017
- Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up
- Awarded events of the quarter twice
- Nominated as the best newcomer of the year
- Asia Risk Congress was shortlisted as the best international event at the PPA connect awards UK
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Education
Bachelor of Science - Chemistry
The Hong Kong University of Science And Technology
Hong Kong 01.2011 - 01.2014
Skills
Market Positioning
Public and Media Relations
Budgeting and Allocation
Strategic Planning
Market Analysis
Campaign management
Corporate Communications
Client communication
P&L Management
Organization and Time management
Project Management
Written Communication
Teamwork
Accomplishments
- Received Prestige 40 under 40 award for the success of Laduree Malaysia.
Timeline
Marketing Manager
Permata Alasan Sdn Bhd, a subsidiary of IGB Berhad
09.2020 - Current
General Manager
Laduree Malaysia, Vertigo Gourmet Sdn Bhd
02.2019 - 03.2020
Conference Producer
Haymarket Media
08.2018 - 12.2018
Senior Conference Producer
Infopro Digital
01.2018 - 07.2018
Conference Producer
Infopro Digital
02.2016 - 12.2017
Bachelor of Science - Chemistry
The Hong Kong University of Science And Technology
01.2011 - 01.2014