BEH ZI CHUN
Retail Sales Operations Management Professional
Subang Jaya,Selangor
Summary
Retail management professional and Sales & Marketing Manager shaping the execution expected in a Retail Operations Manager role. Coordinates store performance, inventory control, customer service standards, and staff development to keep outlets efficient and profitable. Draws on new outlet expansion work and hands-on store leadership to improve daily operations and support business growth.
Overview
4
4
Languages
2026
2026
years of professional experience
Work History
Sales & Marketing Manager
Alpkiseki Venture Sdn. Bhd.
01.2021 - 01.2026
- Drive 2-3 retail outlets with coordinated sales, marketing, and customer engagement activity each month.
- Develop sales strategies and promotional campaigns that strengthen revenue and customer engagement.
- Oversee budgets, inventory planning, and retail execution across multiple locations to support consistent operations.
- Coached and developed Health Advisors through structured training and performance management programs.
- Partner with management on profitability, brand positioning, and process improvement initiatives.
- Support business development through stronger customer relationships, channel opportunities, and sales forecasting.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and drive sales growth.
- Trained and mentored junior staff on sales techniques and marketing best practices, fostering a collaborative team environment.
Operations Manager
Alpkiseki Venture Sdn. Bhd.
01.2018 - 01.2020
- Drove company revenue from RM4 million+ to nearly RM6 million in 2019 through sales leadership, operational improvements, and team development.
- Restored operations and sales performance within two months after reopening during the COVID-19 MCO period.
- Managed multi-outlet retail operations, inventory control, customer service standards, and outlet performance across stores.
- Implemented operational processes that improved workflow efficiency and staff productivity across retail outlets.
- Led Health Advisor training to strengthen sales execution and frontline capability across retail locations.
- Developed and implemented training programs for staff to improve efficiency and performance.
Business Partner New Outlet Expansion
BHS SOLUTIONS SDN BHD
01.2014 - 01.2016
- Supported 1 outlet launches quarterly by coordinating site readiness, timelines, and operational handoffs.
- Coordinated outlet readiness across sales forecasting, inventory planning, and launch execution for new retail locations.
- Built business development pipelines with channel partners and key accounts to support new store opportunities.
- Improved customer experience and process improvement standards by refining launch checklists and opening workflows.
Shop Manager
Alpkiseki Venture Sdn. Bhd.
2013 - 01.2014
- Tracked RM200k in sales performance against store targets and adjusted daily priorities to keep results on pace.
- Managed 5-10 customer interactions daily while maintaining a smooth in-store experience and quick issue resolution.
- Managed daily store operations, including opening routines, floor coverage, and customer-facing workflow.
- Supervised staff performance, delegated priorities, and maintained accountability across shifts.
- Delivered product knowledge training to strengthen employee confidence and improve customer recommendations.
- Supported sales targets through promotional execution, customer engagement, and informed upselling at the counter.
- Coordinated inventory and budget checks to keep stock movement controlled and reduce avoidable waste.
- Oversaw daily operations, ensuring efficient workflow and optimal staff performance.
- Developed and implemented training programs to enhance team productivity and service quality.
Area Manager
Star 360 Sdn. Bhd.
01.2010 - 01.2011
- Supervised multiple retail outlets and regional sales teams to maintain consistent execution and customer experience.
- Coordinated inventory and budget management across outlets to support day-to-day operations and cost control.
- Developed local sales forecasting and key account plans to strengthen regional revenue visibility.
- Improved outlet workflows through process improvement initiatives that streamlined regional operations.
- Supported channel partner coordination and brand development efforts to expand market presence.
Supervisor
Star 360 Sdn. Bhd.
01.2009 - 01.2010
- Oversee daily retail operations to keep sales floor activity organized and service standards consistent.
- Coordinate staff supervision, task delegation, and shift handoffs to support smooth store execution.
- Support sales performance by coaching frontline staff on customer engagement and floor execution.
- Strengthen store efficiency through process improvements that reduce friction in routine retail workflows.
Sales Associate
Star 360 Sdn. Bhd.
01.2007 - 01.2009
- Handled 5-20 customer interactions daily while delivering prompt support and accurate product guidance.
- Delivered product consultation that matched customer needs with suitable options and supported purchase decisions.
- Supported sales activity by applying sales strategy to recommend products and move transactions forward.
- Coordinated store operations by keeping work organized, responding quickly to needs, and improving day-to-day flow.
- Executed product displays to maximize visual appeal and drive sales.
- Fostered customer relationships to enhance satisfaction and loyalty.
Education
SPM - undefined
SMK USJ 8
Skills
Sales strategy
Business development
Key account management
Sales forecasting
Channel partner management
Promotional campaigns
Operations management
Multi-outlet retail operations
Customer experience
Inventory & budget management
Process improvement
KEY ACHIEVEMENTS
- Grew annual company revenue from RM4 million+ to nearly RM6 million within one year.
- Successfully led business recovery after the MCO, restoring operations within two months.
- Played a key role in strengthening the Alpkiseki brand, contributing to the 2021 Natural Health Reader's Choice Award, the 2024 Malaysia Health & Wellness Brand Award, and The BrandLaureate SME's Best Brand Award.
- Collaborated with one of Malaysia's leading manufacturers to develop and launch Alpkiseki's OEM mattress, overseeing business development and operational execution.
Timeline
Sales & Marketing Manager
Alpkiseki Venture Sdn. Bhd.
01.2021 - 01.2026
Operations Manager
Alpkiseki Venture Sdn. Bhd.
01.2018 - 01.2020
Business Partner New Outlet Expansion
BHS SOLUTIONS SDN BHD
01.2014 - 01.2016
Area Manager
Star 360 Sdn. Bhd.
01.2010 - 01.2011
Supervisor
Star 360 Sdn. Bhd.
01.2009 - 01.2010
Sales Associate
Star 360 Sdn. Bhd.
01.2007 - 01.2009
SPM - undefined
SMK USJ 8
Shop Manager
Alpkiseki Venture Sdn. Bhd.
2013 - 01.2014