Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Balkish Pryadhashiny1 Theagarajan

Senior Performance Development Manager
Kuala Lumpur,14

Summary

Dynamic and results-driven professional with over 8 years of experience in performance management, brand account management, e-commerce, and human resources. Proven expertise in driving growth through strategic leadership, data-driven decision-making, and a hands-on approach to coaching and developing high-performing teams. Skilled in cultivating strong client relationships, implementing innovative strategies, and achieving ambitious targets. Adept at fostering team cohesion and enhancing organizational performance.

Overview

8
8
years of professional experience
19
19
years of post-secondary education
3
3
Certifications

Work History

Senior Performance Development Manager (IHT)

UNICEF MALAYSIA
Kuala Lumpur, WP
05.2024 - Current
  • Training Development & Impact: Created high-impact training materials, accelerating skill-building and boosting employee satisfaction. Conducted skills gap analyses to address critical areas and enhance business outcomes.
  • Leadership Excellence: Lead and mentor branch managers across multiple locations, ensuring cohesive fundraising strategies and exceeding targets while maintaining UNICEF’s high-quality standards.
  • Team Empowerment: Oversee the performance, engagement, and development of the In-house Face-to-Face (F2F) fundraising team, focusing on continuous improvement and target achievement.
  • Fundraising Impact: Actively participate in fundraising activities (street campaigns, events), drive donor engagement, and manage training programs to increase productivity and morale.
  • Strategic Site Visits & Campaign Strategy: Conduct regular site visits to assess team performance, identify improvement areas, and ensure operational compliance. Spearhead tailored campaign planning, using data insights to optimize results.
  • Expanded internal talent pool capabilities by identifying high-potential employees and cultivating them into future leaders through targeted development programs.
  • Evaluated the effectiveness of various learning methodologies, continually refining training approaches based on empirical data analysis.

Senior Brand Account Manager

Momentum Commerce Sdn. Bhd.
Kuala Lumpur, WP
01.2024 - 05.2024

(TIK TOK | Skincare & Make up) - L'OREAL Cosumer Product Division (CPD)

  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.

Brand Account Manager

Momentum Commerce Sdn. Bhd.
Kuala Lumpur, WP
07.2022 - 12.2023

(TIK TOK | Skincare & Make up) - L'OREAL Cosumer Product Division (CPD)

  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.
  • Client Engagement & Sales Strategy: Drove L’Oréal’s TikTok revenue by implementing strategic campaigns and optimizing brand presence on the platform.
  • High-Impact Presentations: Created compelling sales pitches using data insights and market trends to win new business and improve client satisfaction.
  • Operational Leadership: Managed team dynamics to ensure optimal performance, while implementing key strategies to increase team productivity and enhance client results.

Senior PR & Communication Executive

Momentum Commerce Sdn. Bhd.
Kuala Lumpur, WP
04.2022 - 11.2022
  • E-commerce & Digital Marketing Leadership: Developed and executed persuasive campaigns on platforms like Shopee, Lazada, and TikTok, significantly enhancing brand presence and driving sales.
  • Performance Reporting: Analyzed marketing ROI and customer engagement to refine strategies and optimize future campaigns.
  • Cross-Department Coordination: Worked closely with marketing, sales, and e-commerce teams to ensure seamless execution of digital initiatives.

People Operations Manager

Omniraise Sdn. Bhd.
Kuala Lumpur, WP
01.2021 - 05.2022
  • Enhanced employee engagement by implementing innovative HR programs and initiatives.
  • Provided guidance on legal matters related to employment issues including workers'' compensation claims or labor disputes.
  • Elevated internal communication channels to foster transparency between employees across all levels of the organization.
  • Fostered a culture of continuous learning with comprehensive training and development programs.
  • Partnered with senior leadership to develop impactful succession planning strategies that supported long-term business growth plans.
  • HR Leadership: Oversaw daily HR operations, focusing on recruitment, training, and employee performance evaluations to optimize departmental workflows.
  • Employee Engagement: Spearheaded initiatives that improved workplace culture and employee satisfaction, including team-building events and wellness programs.

Recruitment & Training Development Assistant Manag

Omniraise Sdn. Bhd.
Kuala Lumpur, WP
06.2020 - 01.2021
  • Recruitment Strategy: Developed and executed new sourcing strategies, improving time-to-hire and cost-per-hire metrics.
  • Training & Development: Led training programs for fundraisers, refining engagement strategies to boost performance and achieve income targets.
  • Data-Driven Insights: Utilized analytics to forecast future hiring needs and identify opportunities for operational improvements.

F2F Assistant Manager

Omniraise Sdn. Bhd.
Kuala Lumpur, WP
08.2019 - 06.2020
  • Led daily fundraising operations, ensuring goal achievement and smooth execution.
  • Collaborated with Fundraising Manager to implement donor attraction strategies.
  • Coordinated scheduling, rostering, and coaching to optimize team performance.
  • Tracked progress and adjusted strategies to meet targets and improve quality.
  • Evaluated team performance and identified training needs to boost effectiveness.
  • Analyzed donor behavior to enhance engagement and retention.
  • Worked with QA to resolve complaints and maintain service quality.
  • Reported on fundraising progress and ensured compliance with company policies.

Event Cum Roadshow Ambassador

Omniraise Sdn. Bhd.
Kuala Lumpur, WP
04.2019 - 07.2019

Fundraising for Client (NGO):

  • Positively engage with the public and motivate them to support our Clients
  • Work with Manager and Coach to achieve weekly quantity and quality fundraising targets.
  • Raise awareness of UNHCR work with Refugee around the world and our advocacy work around Malaysia. Same goes with GREENPEACE
  • Develop fundraising techniques with Manager and Coach to improve the income
  • Possess relevant collateral/resources to carry out my role
  • Obtain and identify quality donors using methods outlined in Core Skills training.
  • Maintain the highest possible standards of integrity, consistent with our Clients values.
  • Treat all information obtained by donors as confidential and in a safe and secure manner.

Human Resources Associate

Shopee Malaysia
Kuala Lumpur, WP
09.2016 - 11.2017
  • Conducted thorough performance evaluations to identify areas for improvement and growth opportunities for staff members.
  • Assisted in maintaining compliance with labor laws, reducing potential risks of fines or lawsuits against the company.
  • Coordinated and conducted new hire pre-interviews.
  • Gathered personnel records from employees from each department.
  • Recruitment & Onboarding: Managed recruiting efforts, onboarding processes, and employee relations, ensuring a smooth transition for new hires.
  • HR Operations: Assisted in payroll management, performance tracking, and compliance with employment regulations.

Education

Bachelor of Arts - Bachelor of Psychology (Hons), Psychology

HELP University
Kuala Lumpur, Malaysia
04.2001 - 04.2019

Associate of Arts - Canadian International Matriculation Programme

Sunway University College
Subang Jaya, Selangor, Malaysia
01.2010 - 12.2010

Skills

  • Leadership & Team Management

  • Performance Development:

  • Client Relationship Management:

  • Strategic Planning & Execution:

  • E-commerce & Digital Marketing

  • Human Resources Management:

  • Data-Driven Decision Making:

  • Coaching and mentoring

Talent management

Certification

Child safeguarding for Face-to-Face Fundraisers by UNICEF

Timeline

Senior Performance Development Manager (IHT)

UNICEF MALAYSIA
05.2024 - Current

Child safeguarding for Face-to-Face Fundraisers by UNICEF

05-2024

Code of Conduct for Face to Face Fundraisers by UNICEF

05-2024

Fraud awareness for Face-to-Face Fundraisers by UNICEF

05-2024

Senior Brand Account Manager

Momentum Commerce Sdn. Bhd.
01.2024 - 05.2024

Brand Account Manager

Momentum Commerce Sdn. Bhd.
07.2022 - 12.2023

Senior PR & Communication Executive

Momentum Commerce Sdn. Bhd.
04.2022 - 11.2022

People Operations Manager

Omniraise Sdn. Bhd.
01.2021 - 05.2022

Recruitment & Training Development Assistant Manag

Omniraise Sdn. Bhd.
06.2020 - 01.2021

F2F Assistant Manager

Omniraise Sdn. Bhd.
08.2019 - 06.2020

Event Cum Roadshow Ambassador

Omniraise Sdn. Bhd.
04.2019 - 07.2019

Human Resources Associate

Shopee Malaysia
09.2016 - 11.2017

Associate of Arts - Canadian International Matriculation Programme

Sunway University College
01.2010 - 12.2010

Bachelor of Arts - Bachelor of Psychology (Hons), Psychology

HELP University
04.2001 - 04.2019
Balkish Pryadhashiny1 TheagarajanSenior Performance Development Manager