Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Baidura Jaapar

Strategic Communications Professional
Bandar Baru Bangi

Summary

Dedicated professional with expertise in communications, stakeholder management, governance, and programme management. Motivated to learn, grow, and excel in new fields of experience to make a positive impact. Passionate about leveraging skills and knowledge to drive success and achieve goals effectively.

Overview

18
18
years of professional experience
2
2
Languages

Work History

Head of Stakeholder Management

PETRONAS PT&HSSE
01.2021 - Current
  • Plan and drive structured enterprise stakeholders’ engagements between Technology, Health, Safety, Security & Environment (PT&HSSE) and key stakeholders for alignment on business requirements and establishment of strategic collaborations that supports delivery of PT&HSSE key role as Centre of Excellence.
  • Driving strategic alignment and collaboration by governing the stakeholder management approach across sectors and departments, ensuring seamless communication, effective decision-making, and strengthened partnerships to achieve organisational goals.
  • Lead and provide advisory for numerous high profile internal and external stakeholder engagements that includes courtesy calls, corporate events, visits to facilities which has impacted PETRONAS' positive reputation tremendously.
  • Member of crisis and emergency response team that manages crisis communication plan at division/enterprise level including involvement in high-level emergency exercises at PETRONAS' facilities.

Head of Education

Yayasan PETRONAS
01.2019 - 12.2020
  • Lead and direct the strategic development of Yayasan PETRONAS's Education CSR efforts by strategising the CSR framework and portfolios, benefiting the local diverse social and cultural complexities and needs.
  • Foster and sustain partnerships with various stakeholders through strategic alliances and collaboration to implement sustainable and effective CSR programs, amplify coverage and achieve the desired impact for program beneficiaries and PETRONAS.
  • Build and strengthen partnerships with various stakeholders through strategic alliances, collaboration and partnerships to improve CSR programme effectiveness, amplify coverage and achieve desired impact for programme beneficiaries and PETRONAS.
  • Ensure the highest level of integrity of the CSR programmes and initiatives to reflect PETRONAS values.
  • Supports the execution and monitor the implementation of other CSR initiatives including disaster relief programmes and donation matters.
  • Supports Corporate Services functions on kick starting the operationalisation of the foundation as a stand-alone company including establishing the organisation structure and overall Human Resource processes and managing corporate secretariat matters, due to lack of manpower.

Executive, Corporate Planning

Yayasan PETRONAS
04.2018 - 01.2019
  • Pioneer team in setting up the operationalisation of Yayasan PETRONAS following its incorporation in December 2017 including managing all aspects of planning and governance of the foundation.
  • Provided input in crafting the overall strategy and prepared vital documentations for the operationalisation of the newly established foundation such as LOA, policies and SOP.
  • Ensured financial transactions are timely and maintain utmost integrity of all transactions to reflect PETRONAS' values.
  • Led high level discussions with PETRONAS Group Tax and Group Legal on the tax exemption application matters.
  • Executed and monitored all aspects of HR management including establishment of the end-to-end processes of the foundation HR processes.
  • Led the coordination of corporate secretariat matters for all Board meetings including preparation of board papers and conducting high level syndication session to ensure acceptance of the proposals.
  • Led execution of CSR programmes in accordance to YP while providing advisory role to other CSR related matters to various counterparts in PETRONAS.

Executive, CSI Programme Development

PETRONAS
04.2014 - 03.2018
  • Instrumental in the establishment of Yayasan PETRONAS, the first Corporate Social Investment (CSI) arm of PETRONAS by preparing a thorough analysis on various areas including finance, governance and manpower planning through engagements and research for the development of Yayasan PETRONAS establishment proposal which was presented and approved by PETRONAS Board.
  • Consolidated and prepared documentations for the approval of incorporation of Yayasan PETRONAS by the Minister, through various discussions with Group Finance, Group Legal and Group Tax.
  • Worked closely with Group Finance to prepare the proposal for Yayasan PETRONAS corporate funding to be presented to PETRONAS Board.
  • Conceptualised and developed an offline database on CSR and philanthropic efforts group-wide to ensure ease of data retrieval and update.
  • Developed content on procedures and guidelines for PETRONAS' flagship programmes for the CSR and Philanthropy Handbook to be implemented groupwide.
  • Coordinated submissions of PETRONAS CSR programs and its social sustainability efforts for regional and international CSR awards to enhance PETRONAS reputation as a socially responsible organisation.

Executive, Programme Management

PETRONAS
01.2012 - 03.2014
  • Led and organised numerous PETRONAS' major internal and external corporate events/launches including Majlis Sekalung Budi, Merdeka Awards and various signing ceremonies.
  • Planned and organised flagship CSR programmes during festivities and disaster throughout the year which has impacted PETRONAS's reputation tremendously in terms of projecting PETRONAS as a caring corporate citizen as well as fostering national unity among Malaysians.
  • Planned and organised internal engagements for resource optimisation while providing guidance and advisory to Regional Offices in programme management to ensure alignment to business/division objectives and goals.
  • Further aligned and stretched the value of PETRONAS' CSR investments by setting up a disaster relief fund and establishing partnership with a local NGO for disaster relief efforts.

Executive, Communication & Brand Management

PETRONAS East Coast
08.2007 - 12.2011
  • Planned and managed major events and engagements with internal and external stakeholders to communicate PETRONAS' brand positioning and enhance working relationships at regional level.
  • Planned and coordinated major corporate exhibitions at the regional level.
  • Coordinated educational and familiarisation visits (Ministers, students, government officials) to the PETRONAS' facilities to disseminate information and enrich knowledge on PETRONAS' business operations in the east coast region.
  • Conducted corporate briefings to various level of stakeholders to promote PETRONAS' brand and positive image.
  • Managed crisis communication plan at east coast level including involvement in high-level emergency exercises at PETRONAS' facilities.
  • Team member in crafting the PETRONAS' issues management manual and other communications materials implemented groupwide.
  • Prepared event communications materials (factsheets, speeches, media releases, articles).

Education

Bachelor of International Economics - International Economics

Universiti Malaysia Sarawak
Kota Samarahan, Sarawak
03.2007

Skills

  • Corporate Social Responsibility

  • Stakeholder Management

  • Governance

  • Communications

  • Corporate Events Management

Interests

Travelling
Music

Timeline

Head of Stakeholder Management

PETRONAS PT&HSSE
01.2021 - Current

Head of Education

Yayasan PETRONAS
01.2019 - 12.2020

Executive, Corporate Planning

Yayasan PETRONAS
04.2018 - 01.2019

Executive, CSI Programme Development

PETRONAS
04.2014 - 03.2018

Executive, Programme Management

PETRONAS
01.2012 - 03.2014

Executive, Communication & Brand Management

PETRONAS East Coast
08.2007 - 12.2011

Bachelor of International Economics - International Economics

Universiti Malaysia Sarawak

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Baidura JaaparStrategic Communications Professional