Azneeza AL
Kuala Lumpur
Summary
Exploring Blockhain technology and Fintech industry. Dynamic Senior Business Analyst, & Certified Process Improvement. Have the experience and skills to provide businesses analytics in improving processes, products, services and software through data analysis. Focusing on the line between IT and the business to help bridge the gap and improve efficiency. Employing a unique combination of expertise in key areas in which businesses require assistance, along with practical, intuitive management skills that make me a motivated, dynamic problem-solver, I can grasp the larger picture, envision broader challenges and motivate team members - and do it all with energy, resourcefulness, and tenacity. Accomplished, & strategic person with 18 years' experience, offering well-rounded experience in all aspects of data migration, market researching, data analysis, program & change management. communication, marketing, team leadership, multi-discipline project management, problem solving, human resource management, productivity increasing, situational assessments, & decision-making. This experience enables me to maintain a broad perspective and make decision confidently, while applying direct focus in the areas of a business that need improvement and implementation of long-range strategic plans, and determine requirements and deliver data-driven recommendations and reports to executives and stakeholders.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Salesforce Analyst
Kinesis Money
11.2023 - Current
- Configure and customize Salesforce Sales Cloud to meet specific business needs, collaborate with stakeholders to gather and analyze business requirements, develop robust reporting solutions within Salesforce, collaborate with cross-functional teams to ensure alignment of digital assets strategies and initiatives with organizational objectives, configure and manage user permission sets within Salesforce, oversee the management and optimization of digital assets within the organization, utilize expertise in capital markets to drive strategic initiatives and optimize processes within the digital assets domain.
Senior Blockchain Analyst
ALZ Technology
08.2020 - 11.2023
- Conduct comprehensive data analysis focused on fund performance and utility, utilize advanced secondary research skills to identify and evaluate use cases for invested digital assets, extract valuable insights from multi-source data, lead User Acceptance Testing (UAT) processes for new system implementations, produce and deliver quantitative reports and presentations, conduct Know Your Customer (KYC) validations, facilitate the setup of exchange accounts and digital asset swaps, translate clients' business objectives into actionable technology roadmaps, ensure compliance with relevant regulatory and legal frameworks.
Senior Functional Business Analyst
HP
10.2015 - 08.2020
- Redesign and implement user documentation, manage teams of business process consultants, oversee the reporting of business intelligence efforts, develop new corrections and improvements to enhance operational efficiency, provide tutorials on data management techniques, create test user stories scenarios for User Acceptance Test (UAT), manage reporting of Partner Data efforts, oversee and lead change management projects, conduct training sessions for large groups of participants, mentor and support junior team members.
Partner Territory Manager (SFDC)
Hewlett-Packard
05.2013 - 10.2015
- Define necessary enhancements to the Territory Management process and tools, drive alignment among key stakeholders, lead the development of metrics and analytics, support the implementation of an efficient production system, manage the accurate processing of all new orders, oversee the design, regulation, and daily management of principal projects, complete projects on time and within budget restrictions, conduct impact analysis of technology changes in business processes.
Brand Protection Analyst
Hewlett-Packard
09.2012 - 04.2013
- Utilize advanced data analysis techniques to detect fraud patterns, drive business decisions with concrete data analytics, improve current process for data analysis, oversee business risk management, collaborate closely with the Product Team, conduct comprehensive risk assessments and market trend analyses, manage a team focused on reporting and monitoring gray market activities, design a sophisticated data dashboard for HP Partner due diligence.
Siebel PRM Business Analyst
Hewlett-Packard
09.2009 - 05.2011
- Merge data with existing data sets, organize and analyze data and marketing results, utilize data visualization and data management skills, perform in-depth data validation, mine unstructured data, redesign and implement user documentation for system training.
SME Data Specialist
Hewlett-Packard
04.2008 - 08.2009
- Merge data with existing data sets, organize and analyze data and marketing results, utilize superior data visualization and data management skills, perform in-depth data validation, effectively mine unstructured data, redesign and implement user documentation for system training.
Business Analyst APJ
Lenovo Malaysia Sdn Bhd
06.2007 - 04.2008
- Create data visualization dashboards, define business requirements and report them back to stakeholders, create detailed business analysis, provide key business metrics measurement for the Asia Pacific Japan region, utilize data visualization and data management skills.
Signings and Backlog Specialist
IBM
02.2004 - 06.2007
- Perform customer fulfillment duties, validate backlogs, coordinate signing process and revenue reporting, manage hardware, software, services, and support processes.
Education
Bachelor - Processing Engineering
Universiti Putra Malaysia
01.2004
Skills
- Salesforce Administration
- CRM Management
- Business Analysis
- Report creation
- Project Documentation
- Salesforce Configuration
- Agile Methodology
- User Training
- Requirements Gathering
- SQL and Databases
- Jira issue tracking
- Jira and Confluence
Certification
- Blockchain: Beyond the Basics
- Business Process Improvement
- Building an Ethereum Blockchain
- App: 1 Introduction to Blockchain
- App: 5 Your Ethereum Wallet
- Change Management
Languages
Malay (Native or Bilingual)
English (Full Professional)
Indonesian (Full Professional)
Personal Information
Title: Digital Assets|Salesforce|Senior Business Analyst | Process Improvement | Business Requirements | Agile Environment | CRMSFDC | JIRA | Incident Management | User Test Acceptance| SQL
Timeline
Salesforce Analyst
Kinesis Money
11.2023 - Current
Senior Blockchain Analyst
ALZ Technology
08.2020 - 11.2023
Senior Functional Business Analyst
HP
10.2015 - 08.2020
Partner Territory Manager (SFDC)
Hewlett-Packard
05.2013 - 10.2015
Brand Protection Analyst
Hewlett-Packard
09.2012 - 04.2013
Siebel PRM Business Analyst
Hewlett-Packard
09.2009 - 05.2011
SME Data Specialist
Hewlett-Packard
04.2008 - 08.2009
Business Analyst APJ
Lenovo Malaysia Sdn Bhd
06.2007 - 04.2008
Signings and Backlog Specialist
IBM
02.2004 - 06.2007
Bachelor - Processing Engineering
Universiti Putra Malaysia
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