Azman Ahmad
Media Manager
Puncak Alam
Summary
Experienced Media Asset Manager with a demonstrated history of working in the broadcasting industry. Skilled in Broadcast Engineering, Content Delivery, Video Archiving, Metadata Management, Video Encoding, Microwave Links and Satellite Communication.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work History
Marketing and Business Development Director
Morix Worldwide Sdn Bhd
04.2023 - 02.2024
- Develop and implement the company’s master plan, including short-term and long-term goals for market entry, growth, and scalability.
- Design the MLM compensation plan, product portfolio strategy, and distributor onboarding process to ensure competitiveness and sustainability.
- Conduct market research to identify target audiences, market trends, and competitor strategies, using insights to shape the company’s direction.
- Create a comprehensive business growth roadmap, including revenue targets, market expansion plans, and key performance indicators (KPIs).
- Build and scale the company’s distributor network by identifying, recruiting, and onboarding high-performing distributors and leaders.
- Develop and execute strategies to expand into new markets, both domestically and internationally.
Business Development Manager
Herbx International Sdn Bhd
03.2023 - 02.2024
- Develop and execute strategic business development plans to expand the company’s distributor network and increase revenue.
- Identify and recruit high-potential distributors, providing them with the tools, training, and support needed to succeed.
- Build and maintain strong relationships with existing distributors, ensuring their engagement and motivation to achieve sales targets locally and globally.
- Monitor and analyze sales performance, distributor activity, and market trends to identify areas for improvement and growth.
Contractual Broadcast Services- MCR Manager
Spacelabs Technology Sdb Bhd
03.2021 - 02.2023
- Oversee the Master Control Room (MCR) operations during live broadcasts of the Liga Super Malaysia football tournament, ensuring flawless transmission and adherence to broadcast standards.
- Manage and coordinate the technical team, including operators, engineers, and technicians, to ensure smooth execution of live and recorded content.
- Monitor and troubleshoot broadcast signals, ensuring optimal video and audio quality for both live and pre-recorded segments.
- Coordinate with production, transmission, and satellite/fiber teams to schedule and execute live event playouts, including pre-match, live match, and post-match coverage.
- Implement and enforce standard operating procedures (SOPs) for MCR operations, including emergency protocols and contingency plans.
Archive Coordinator - PyeongChang 2018 Winter Olympic
Olympic Channel Services
02.2018 - 03.2020
- Managed metadata export from ingested DX feeds, including time-shifting and standard conversion of time-coded metadata to ensure accuracy and consistency.
- Coordinated with the library team to organize logs and oversee archiving activities, ensuring seamless content preservation.
- Enforced adherence to established workflows, metadata standards, and naming conventions to maintain data integrity and operational efficiency.
- Provided training and leadership to a team of loggers, fostering collaboration and ensuring high-quality output.
Media Manager
Astro Arena Sdn Bhd
10.2010 - 04.2018
- Developed and enforced standards, policies, procedures, and workflows for digital asset and content management in sports.
- Prepared and updated bi-weekly feeds booking for ingestion using SchedeAll.
- Managed file-based digital media content for daily transmission and cross-channel sharing (VOD, AOTG, Fast Turn Around).
- Designed and implemented workflows, metadata updates, and archiving strategies for digital asset management.
- Conducted inventory audits, identified gaps, and enforced deletion policies for digital assets.
- Tested, updated, and audited digital asset policies to ensure operational efficiency and stability.
- Coordinated satellite/fiber window bookings for live events and playout.
MCR Engineer (KL Bureau)
Al Jazeera Media Network
09.2006 - 09.2010
- Manage the loading of multiple traffic strands on the AJE fiber network, satellite, and will ensure the operational stability for the delivery of both program output and news delivery for transmission
- Performed final quality check for inheritance and 'live' of any incoming inheritance and 'Live' feeds before routing to studio and Ingest server
- Coordinating and ingesting incoming/outgoing live event
Education
Sijil Pelajaran Malaysia -
Sekolah Menengah Taman Keramat
11.1988 - 01.1991
Bachelor of Electrical Engineering - Telecommunications
University Teknologi Malaysia
Johor 04.2014 - 11.2016
Skills
- Broadcast operation
- Video editing
- Edius 10
- Final Cut Pro
- Adobe Premier Pro
- EVS System IP Director
- Strategic Planning
- Industry Networking
Personal Information
Date of Birth: 06/10/71
Timeline
Marketing and Business Development Director
Morix Worldwide Sdn Bhd
04.2023 - 02.2024
Business Development Manager
Herbx International Sdn Bhd
03.2023 - 02.2024
Contractual Broadcast Services- MCR Manager
Spacelabs Technology Sdb Bhd
03.2021 - 02.2023
Archive Coordinator - PyeongChang 2018 Winter Olympic
Olympic Channel Services
02.2018 - 03.2020
Bachelor of Electrical Engineering - Telecommunications
University Teknologi Malaysia
04.2014 - 11.2016
Media Manager
Astro Arena Sdn Bhd
10.2010 - 04.2018
MCR Engineer (KL Bureau)
Al Jazeera Media Network
09.2006 - 09.2010
Sijil Pelajaran Malaysia -
Sekolah Menengah Taman Keramat
11.1988 - 01.1991
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