Azlina Mohd Yusof

• Sales and marketing of the latest broadcasting technologies using Artificial Intelligence for Radio and TV Broadcasters in Malaysia.
• Developed strategic plans to promote the use of the latest broadcasting technologies to the Malaysian Public and Private broadcasters and digital content providers
• Collaborated with cross-functional teams to implement new technology solutions that improved service delivery.
• Managed client relationships by addressing inquiries and resolving issues promptly, ensuring high satisfaction levels.
• Developed detailed plans based on broad guidance and direction.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Analyzed market trends and competitor activities to inform business strategy and drive market positioning initiatives.
• Oversaw budgeting processes for departmental projects, ensuring alignment with organizational financial goals.

Maintenance and Projects Engineer (1985-1994

• Developed and implemented operational strategies to enhance efficiency and streamline workflows across multiple departments for the only Free-to-Air Television service provider in Malaysia.
• During her tenure, MYTV’s viewers increased at an average growth rate of 10% year-on-year from 2022 to 2025.
• Oversaw daily operations, ensuring compliance with industry standards and regulatory requirements while optimizing resource allocation.
• Led cross-functional teams in executing organizational initiatives that improved service delivery and customer satisfaction.
• Report to the Board of Directors to ensure the growth of the company and operational efficiency towards a healthy business direction.
• Collaborated with senior leadership to define company goals, aligning operational objectives with overall business strategy.
• Mentored middle management on best practices in leadership and project management, fostering a culture of continuous improvement throughout the organization.
• Managed budget forecasts and financial planning processes, resulting in effective cost control and resource management across divisions.
• Monitored key performance indicators, identifying areas for improvement and implementing actionable solutions to enhance performance metrics.
• Established standard operating procedures to maintain quality assurance, reducing operational risks and enhancing team productivity.
• Drove revenue growth by identifying new business opportunities and developing strategies to capitalize on them.
• Reduced operating costs through effective negotiation with vendors, securing favorable terms on contracts and purchases.
• Developed and executed strategic plans that resulted in significant cost savings and improved operational performance.
• Managed budget development and financial reporting, ensuring fiscal responsibility and adherence to financial goals.
• Increased customer satisfaction levels through proactive relationship-building efforts with clients.
• Collaborated with executive leadership to develop long-term strategic plans aligned company objectives for sustainable growth.
• Established strong relationships with external partners, fostering collaboration and mutually beneficial outcomes.
• Directed cross-functional teams for successful execution of major projects, leading to increased profitability and growth.
• Fostered a culture of continuous process improvement within the organization supported employee engagement initiatives.
• Enabled seamless communication between various departments, promoting collaboration and cross-functional teamwork leading to a more efficient workflow.
• Built high-performing teams by recruiting top talent and providing ongoing training opportunities for staff development.
• Championed a culture of innovation, encouraging the development of cutting-edge products and services to maintain a competitive edge in the market.
• Delivered consistent year-over-year improvements in productivity metrics by optimizing resource allocation strategies.
• Enhanced overall organizational efficiency by streamlining business processes and implementing operational improvements.
• Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
• Identified and pursued business development opportunities to grow organization and increase revenue.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Initiated strategy to drive company growth and increase market share and profitability.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Represented organization at industry conferences and events.
• Created succession plans to provide continuity of operations during leadership transitions.
• Oversaw business-wide changes to modernize procedures and organization.
• Communicated business performance, forecasts and strategies to investors and shareholders.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Oversaw divisional marketing, advertising and new product development.
• Devised and presented business plans and forecasts to board of directors.

• Established a new Department to spear-head the migration from analog to digital television broadcasting service via the National Digitalisaton Broadcasting project.
• Led development and implementation of national communications and broadcasting policies, ensuring alignment with regulatory frameworks and industry standards.
• Engaged with cross-functional teams in the execution of strategic initiatives to enhance telecommunications infrastructure and service delivery.
• Managed stakeholder engagement through regular consultations, addressing concerns and promoting transparency in regulatory practices.
• Championed digital transformation projects, leveraging emerging technologies to improve operational efficiency and customer experience in the communications sector.
• Conducted comprehensive assessments of industry trends, providing insights that informed policy adjustments and strategic planning efforts.
• Fostered collaborative partnerships with governmental agencies, industry associations, and international organizations to strengthen Malaysia's communication landscape.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Facilitated cross-functional collaboration for improved decision-making processes within the organization.
• Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
• Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles.
• Spearheaded innovative approaches to resource allocation and strategic planning.
• Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
• Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
• Improved team morale and productivity by implementing comprehensive professional development program.
• Transformed organizational culture to embrace continuous improvement, leading by example and mentoring teams.
• Pioneered adoption of sustainable practices, leading to industry recognition and awards.
• Interacted well with customers to build connections and nurture relationships.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Reported issues to higher management with great detail.
• Reduced operational risks while organizing data to forecast performance trends.

• Led strategic direction and operational management, ensuring alignment with industry standards and business goals in the quest to launch the first mobile television services in Malaysia.
• Oversaw budget development and financial planning, optimizing resource allocation to enhance profitability.
• Managed cross-departmental collaboration to drive innovative marketing strategies and brand positioning in media sector.
• Established performance metrics and KPIs to assess team effectiveness and improve overall operational efficiency.
• Implemented data-driven decision-making processes, enhancing project outcomes through comprehensive market analysis.
• Cultivated relationships with key stakeholders, enhancing partnerships that contributed to business growth and sustainability.
• Spearheaded digital transformation initiatives, leveraging technology to streamline operations and improve client engagement.
• Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
• Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
• Managed risk effectively by instituting comprehensive mitigation strategies across the organization''s operations.
• Increased overall company performance by implementing strategic management initiatives and streamlining operations.
• Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
• Optimized resource allocation for improved efficiency and profitability across all departments.
• Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management.
• Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.
• Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
• Fostered an inclusive work environment by championing diversity initiatives and empowering employees at all levels.
• Championed adoption of remote work technologies, ensuring business continuity and employee wellbeing during challenging times.
• Negotiated high-value contracts with key clients, securing long-term revenue streams.
• Secured significant investment for expansion projects by presenting compelling business cases to potential investors.
• Optimized operational efficiencies, streamlining processes through introduction of cutting-edge technology.
• Improved decision-making processes, implementing data analytics tools that provided actionable insights across departments.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
• Interacted well with customers to build connections and nurture relationships.
• Reduced operational risks while organizing data to forecast performance trends.

• Led the engineering and IT division to support the goals and directions of a Free-to-Air TV station
• Oversaw daily operations, ensuring efficient workflow and adherence to safety protocols across multiple departments.
• Developed and implemented process improvements that enhanced operational efficiency and reduced downtime by streamlining communication among teams.
• Trained and mentored new staff on operational procedures, fostering a culture of safety and compliance within the workforce.
• Collaborated with cross-functional teams to develop strategies that improved service delivery and customer satisfaction rates significantly.
• Led safety training sessions, ensuring all team members were informed about best practices and regulatory requirements for workplace safety compliance.
• Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
• Supervised operations staff and kept employees compliant with company policies and procedures.
• Developed and implemented strategies to maximize customer satisfaction.
• Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
• Facilitated smooth collaboration between departments through clear communication channels.
• Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
• Analyzed and reported on key performance metrics to senior management.
• Analyzed data trends to identify potential bottlenecks in operations workflow, implementing strategies to mitigate risks accordingly.
• Developed strong relationships with vendors, resulting in better pricing and improved service quality.
• Managed budgets effectively, consistently delivering projects on-time and within financial constraints.
• Spearheaded process improvements, resulting in increased productivity and reduced operational costs.
• Led successful change initiatives, ensuring seamless transitions during organizational restructuring efforts.
• Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
• Reduced turnaround time for project completion through effective resource allocation and team management.
• Trained and guided team members to maintain high productivity and performance metrics.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
• Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
• Reported issues to higher management with great detail.
• Reduced operational risks while organizing data to forecast performance trends.

Broadcasting Booking Office Manager for Commonwealth Games in 1998

• .Established strong working relationships with clients through exceptional communication skills, fostering trust and collaboration.
• Engaged with stakeholders to gather requirements and feedback, ensuring alignment between engineering deliverables and client expectations throughout project lifecycle.
• Established strong working relationships with clients through exceptional communication skills, fostering trust and collaboration.
• Conducted rigorous quality assurance tests, identifying areas of improvement for product optimization.
• Enhanced product performance by conducting thorough failure analysis and recommending improvements.
• Developed cost estimates and project specifications for proposals.
• Participated in formal internal design reviews of proposed products and components.
• Reduced project completion time with efficient resource allocation and effective communication strategies.
• Evaluated vendor proposals for equipment procurement, selecting optimal solutions based on performance requirements.
• Negotiated with suppliers to secure high-quality materials at cost-effective prices.
• Coordinated with suppliers to secure high-quality materials, negotiating favorable terms that led to reduction in project costs.
• Collaborated with other departments to facilitate successful project completion.

Acting Program Director for Radio Broadcasting (Northern Region) (1994-1996)

• Overseeing the operations of 5 radio stations to ensure KPI targets are met.
• Oversaw budget planning and resource allocation for various programs, ensuring optimal use of funds and personnel.
• Radio and TV Operations, Maintenance and Projects Engineer (1985-1994)
• Established key performance indicators to monitor progress and evaluate the effectiveness of program activities.
• Coordinated community outreach efforts to enhance program visibility and engagement with target populations.
• Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
• Enhanced program efficiency by streamlining processes and implementing innovative solutions.
• Coordinated budgeting, scheduling and resource allocation to facilitate smooth flow of operations.
• Established program policies and procedures to comply with regulatory requirements.
• Managed cross-functional teams to deliver exceptional program outcomes within budget and time constraints.
• Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
• Implemented best practices in project management to optimize workflow efficiencies across the organization.
• Led change management initiatives, fostering a positive organizational culture during periods of transition.
• Increased team productivity by implementing agile methodologies and facilitating effective sprint planning sessions.
• Monitored programming trends to keep content relevant and up-to-date.
• Determined broadcast requirements to plan event coverage and regular programming.
• Facilitated programming by coordinating resources and deliverables between departments.