Azleena Jaafar
Business Development Manager
Petaling Jaya, Selangor,10
Summary
Accomplished Manager with 25 Years of Multifaceted Industry Experience with a diverse background spanning oil and gas, service, and banking sectors, I bring a wealth of knowledge to the table. My key strengths lie in marketing, banking product development, and efficient operations management.
Overview
26
26
years of professional experience
3
3
years of post-secondary education
Work History
Business Development Manager
Drone Skills Sdn Bhd
10.2024 - Current
- Responsible for developing and executing strategic plans to expand drone education program within schools
- Building strong relationships with key stakeholders in the education sector
- Advocating for the benefits of the drone education program
- Conducting market research
- Ensuring exceptional service to schools
- Collaborating with cross-functional teams.
Operations and Marketing Manager
Far East F&B Marketing
01.2020 - 08.2023
- Overseeing daily operations and production
- Establishing and evaluating sales channels
- Enhancing product branding
- Ensuring a customer-centric approach
- Creating ad-hoc campaigns and promotions
- Identifying relevant events for business expansion.
- Excellent communication skills, both verbal and written.
- Self-motivated, with a strong sense of personal responsibility.
Senior Manager (Team Leader Service Partner)
RHB BANK
01.2016 - 11.2019
- Oversaw operational support for Personal Financing
- Led process enhancement initiatives
- Conducted evaluations of current processes
- Supervised the Customer Relationship Management system
- Directed a team of 25 personnel
- Tasked with the creation and refinement of operational processes.
Product Manager - Unsecured
RHB BANK
12.2008 - 12.2015
- Conducted market surveillance and devised new product strategies
- Prepared proposal documents and addressed feedback from key stakeholders
- Developed comprehensive marketing strategies
- Collaborated with Corporate Communication and external agencies
- Formulated user requirements and test scripts
- Facilitated training for sales channels
- Acted as the intermediary for branches, sales channels, and front-line staff
- Managed the submission of Product Reviews and other reports.
Cards Usage and Portfolio Management
RHB BANK
05.2006 - 11.2008
- Strategized and implemented acquisition drives
- Delivered training and sales support materials
- Orchestrated portfolio management
- Partnered with the MIS department
- Oversaw communication assets for managed portfolios
- Monitored industry trends and competitor activities.
Business Development Senior Executive
Edasu Hiromori Sdn. Bhd.
07.2001 - 04.2006
- Spearheaded marketing promotions, loyalty programs, and acquisition campaigns
- Developed proposals and promotional content
- Collaborated with Creative and Procurement departments
- Performed market research
- Coordinated with suppliers and advertising agencies
- Oversaw client promotional programs.
Client Key Account Executive
Absolute Result Marketing SB
04.2000 - 06.2001
- Assisted in the management of the VISA International account
- Managed the production of the Visa Extra Privileges (VEP) direct mailer
- Aided in identifying and securing potential merchant promotions
- Negotiated and assessed merchant offers and deals
- Coordinated with member banks, advertising agencies, and suppliers
- Handled all aspects of Visa's contests and their fulfillment.
Personal Assistant / Business Development Executive
Malaysia Energy and Maritime Service
10.1998 - 03.2000
- Served as the Personal Assistant to the Managing Director
- Conducted market research
- Managed the coordination of tender submissions and company registrations
- Composed and prepared company profiles and presentations
- Participated in project briefings and site visits
- Handled general office administration.
Education
Bachelor of Arts (Hons) in Business Administration -
Anglia Ruskin University
Essex, UK 07.1997 - 05.1998
Higher Diploma in Business Administration - undefined
Kolej Bandar Utama
Petaling Jaya, Selangor 07.1995 - 05.1997
Foundation in Business - undefined
Kolej Damansara Utama
Petaling Jaya, Selangor 09.1994 - 05.1995
Skills
Business Development
Milestones Achievements
- Orchestrated the PF Operation for the FLASH project
- Drove the online enhancement of PF-I Wakalah and Commodity Trading
- Oversaw the automation of the ALS system for PF Civil Sector
- Led the development and launch of the Personal Financing for Civil Sector product
- Initiated risk-based pricing for RHB Personal Financing
- Instrumental in the creation and rollout of the PF Instant Approval and Disbursement system
- Successfully tendered for the PETRONAS Kerteh-Kuantan Railway project
References
- Andy Chan Sze Khai, Standard Chartered Bank, +60162209524
- Michelle Chen, Bumi Armada Berhad, +60126014366
Timeline
Business Development Manager
Drone Skills Sdn Bhd
10.2024 - Current
Operations and Marketing Manager
Far East F&B Marketing
01.2020 - 08.2023
Senior Manager (Team Leader Service Partner)
RHB BANK
01.2016 - 11.2019
Product Manager - Unsecured
RHB BANK
12.2008 - 12.2015
Cards Usage and Portfolio Management
RHB BANK
05.2006 - 11.2008
Business Development Senior Executive
Edasu Hiromori Sdn. Bhd.
07.2001 - 04.2006
Client Key Account Executive
Absolute Result Marketing SB
04.2000 - 06.2001
Personal Assistant / Business Development Executive
Malaysia Energy and Maritime Service
10.1998 - 03.2000
Bachelor of Arts (Hons) in Business Administration -
Anglia Ruskin University
07.1997 - 05.1998
Higher Diploma in Business Administration - undefined
Kolej Bandar Utama
07.1995 - 05.1997
Foundation in Business - undefined
Kolej Damansara Utama
09.1994 - 05.1995
Similar Profiles
Samuel WoonSamuel Woon
Centre Manager at System & Skills Training Concept Sdn BhdCentre Manager at System & Skills Training Concept Sdn Bhd
GAUTHAMT VELAYUDAMGAUTHAMT VELAYUDAM
OPERATION EXECUTIVE at AGENSI SRI BINTANG SDN BHD, SB LOGISTICS SDN BHD, KAMI GLOBAL VENTURE SDN BHDOPERATION EXECUTIVE at AGENSI SRI BINTANG SDN BHD, SB LOGISTICS SDN BHD, KAMI GLOBAL VENTURE SDN BHD
Aileen Sue Ping LeeAileen Sue Ping Lee
Regional Service Manager at SIEMENS MALAYSIA SDN BHD/SIEMENS ENERGY SDN BHDRegional Service Manager at SIEMENS MALAYSIA SDN BHD/SIEMENS ENERGY SDN BHD