Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Interests
Timeline
Work Availability
Languages
Back Pack Travelers , Fishing, Gardening
Personality
Back Pack Travelers , Fishing, Gardening
4b
Azhar Ashari

Azhar Ashari

Senior Executive
SEPANG

Summary

With over 27 years of experience in the hospitality industry, I bring a wealth of expertise in hands-on management and creative problem-solving. Specializing in entertainment management, catering, and banqueting for corporate and MICE activities, I have successfully contributed to team-building, customer satisfaction, and brand reputation. My track record includes effectively managing large resorts and convention operations, transforming challenges into enjoyable experiences for guests and staff.

As an adaptable and resourceful professional, I possess exceptional interpersonal skills and maintain a positive, upbeat attitude. With a deep understanding of hospitality management principles, I excel in operational oversight and team leadership. My commitment lies in continuously enhancing guest experiences while driving operational efficiency.

Overview

30
30
years of professional experience
1
1
Language

Work History

HOTEL MANAGER

Fairfield By Marriott
09.2024 - 02.2025
  • Developed and implemented operation work best practice for hotel services.
  • Established a positive work culture that promoted teamwork, collaboration, and employee morale.
  • Ensure profitable bussinuse returned with essential cost measurement.
  • Managing operational risk, issue and develops prevention measurement.
  • Keeping & measuring Safety & security of the property,
  • Cleanliness of the property
  • Conducted regular staff performance
  • Conducted regular staff performance evaluations, identifying areas for improvement and providing constructive feedback.
  • Managed hotel operations for seamless functioning, ensuring high levels of efficiency and guest satisfaction.
  • Increased customer service ratings through personable service.
  • Implemented revenue management strategies to maximize room rates, occupancy levels, and overall profitability.
  • Analyzed and evaluated business data to identify opportunities for improvement.
  • Monitored safety procedures to ensure a secure environment for both guests and employees.
  • Reduced operating expenses by negotiating with vendors and optimizing resource management.

DIRECTOR, FOOD & BEVERAGE

Le Meridien Hotel
09.2018 - 08.2024
  • Increased overall guest satisfaction by revamping menus and introducing innovative food and beverage offerings.
  • Managed budgets effectively, tracking expenses closely and adjusting allocations as needed throughout the fiscal year.
  • Enhanced revenue growth by developing strategic marketing campaigns targeting local and regional clientele.
  • Implemented sustainable practices in line with corporate social responsibility guidelines, reducing environmental impact while maintaining quality standards.
  • Coordinated seamless event execution for both small-scale gatherings and large-scale banquets or conferences.
  • Maximized profitability with cost control measures, optimizing purchasing processes and reducing waste.
  • Spearheaded staff development initiatives including ongoing training programs focused on customer service excellence, upselling techniques, and product knowledge enhancement.
  • Fostered a culture of continuous improvement, conducting regular staff performance evaluations and providing targeted feedback.
  • Expanded catering services portfolio by identifying niche markets for growth opportunities within the local area.

HOTEL MANAGER (Interim)

Palm Garden, Tribute Portfolio
11.2022 - 02.2024

Interim Hotel Manager

  • Implemented revenue management strategies to maximize room rates, occupancy levels, and overall profitability.
  • Analyzed and evaluated business data to identify opportunities for improvement.
  • Monitored safety procedures to ensure a secure environment for both guests and employees.
  • Coordinated renovations projects, minimizing disruptions to guests while improving the overall aesthetic of the property.
  • Improved the quality of food offerings in on-site restaurants by working closely with chefs on menu development and presentation techniques.
  • Increased guest satisfaction by implementing innovative customer service initiatives and staff training programs.
  • Maintained strict adherence to budgetary guidelines while allocating resources effectively across departments.
  • Developed comprehensive emergency response plans to prioritize safety during crisis situations.
  • Managed hotel operations for seamless functioning, ensuring high levels of efficiency and guest satisfaction.
  • Oversaw renovation projects to modernize facilities, ensuring minimal disruption to hotel operations and guest satisfaction.

BANQUET DIRECTOR

Le Meridien Hotel
08.2016 - 08.2018
  • Handled complex issues or disputes professionally, ensuring a satisfactory resolution for clients and guests alike.
  • Managed budgets effectively, reducing costs while maintaining quality for each event.
  • Maintained high standards of service by implementing staff training programs focused on customer satisfaction.
  • Developed custom event packages tailored to client needs, leading to repeat business and referrals.
  • Implemented creative menu options, resulting in positive feedback from clients and guests.
  • Increased overall revenue with effective sales strategies and strong client relationships.
  • Established strong relationships with vendors, securing competitive pricing for products and services needed for events.
  • Oversaw food preparation and monitored safety protocols.
  • Maintained kitchen cleanliness and sanitation through correct procedures and scheduled cleaning of surfaces and equipment.
  • Monitored and adjusted pricing, discounts and promotions to maximize profitability.
  • Developed unique events and special promotions to drive sales.
  • Reduced health risks and safety hazards by preparing beverage products consistently while creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.

BANQUET MANAGER

Putrajaya International Convention Centre
10.2013 - 09.2017
  • Directed and managed banquet functions
  • Liaised with venue management to monitor logistics and timelines.
  • Delegated tasks to staff members to maximize production under tight deadlines.
  • Oversaw timeliness and quality of food delivery at high-volume events.
  • Set up and broke down conference and banquet rooms to meet facility standards and specifications.
  • Followed safety procedures and incorporated safety equipment to reduce injury and loss.
  • Hired, trained and scheduled staff to maintain adequate coverage for successful operations.
  • Enhanced banquet operations by streamlining communication between kitchen and service staff.
  • Provided exceptional service to guests by immediately addressing needs and requests.

OUTLETS MANAGER

Ombak Villa Resort Langkawi
05.2013 - 09.2013
  • Supported professional development of team members and supervisors at all levels to place knowledgeable candidates in leadership roles.
  • Achieved revenue growth by developing targeted sales initiatives and promotional campaigns.
  • Resolved customer complaints promptly and professionally, reinforcing the brand''s commitment to superior service quality.
  • Fostered a positive work environment by promoting teamwork and recognizing employee achievements.
  • Collaborated with other department managers to develop cross-promotional strategies that increased overall store performance.
  • Established clear communication channels between management team members for optimal information sharing across departments.

ASSISTANT CATERING MANAGER

Four Points by Sheraton
11.2011 - 04.2013
  • Ensured smooth execution of events by creating detailed timelines for all stages from planning to completion.
  • Led a team of catering staff in providing exceptional service, fostering a positive work environment.
  • Oversaw event setup and teardown, ensuring seamless transitions between functions.
  • Coordinated closely with clients in designing custom menus tailored to their specific needs and preferences.
  • Collaborated with kitchen staff to develop innovative menu options, resulting in a broader clientele base.
  • Assisted sales team in securing new clients through effective networking at industry events or trade shows.
  • Delivered top-quality service by effectively communicating with both front-of-house and back-of-house staff during events.

FOOD AND BEVERAGE CAPTAIN/SUPERVISOR

Sheraton Langkawi Beach Resort
07.2008 - 01.2012
  • Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
  • Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
  • Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
  • Collaborated with other departments to achieve organizational goals, fostering teamwork across various functions.
  • Identified operational inefficiencies and implemented corrective measures to increase effectiveness.

F&B GUEST SERVICE

Four Seasons Resort
01.2006 - 01.2007
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Worked well in a team setting, providing support and guidance.
  • Passionate about learning and committed to continual improvement.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.

FOOD & BEVERAGE SUPERVISOR

Berjaya Langkawi Beach Resort
01.2003 - 01.2006
  • Enhanced customer satisfaction by efficiently managing food and beverage orders, ensuring prompt service and accurate delivery.
  • Ensured smooth restaurant operation by promptly addressing any equipment malfunctions or maintenance needs in the dining area or kitchen facilities.
  • Collaborated with kitchen staff to develop new menu items based on seasonal ingredients and customer preferences.
  • Maintained a clean and organized work environment to ensure compliance with health department regulations and company standards.
  • Collaborated with other supervisors and managers to develop cross-training programs, enhancing employee versatility and reducing downtime during staff absences or turnover periods.

BANQUET CAPTAIN

Damai Laut Beach Resort
01.2000 - 01.2002
  • Supervised and mentored kitchen and serving staff.
  • Liaised with venue management to monitor logistics and timelines.
  • Coordinated with event planners for seamless event organization, leading to increased positive reviews.
  • Fostered positive client relationships, leading to repeat business, by providing exceptional service and attention to detail.
  • Maintained accurate records of event details, client communications, and financial transactions to ensure seamless organization and execution.
  • Elevated dining experiences by collaborating with chefs on menu planning and presentation.

BANQUET CAPTAIN

Riviera Bay Resort
01.1997 - 01.1999
  • Supervised and mentored kitchen and serving staff.
  • Liaised with venue management to monitor logistics and timelines.
  • Coordinated with event planners for seamless event organization, leading to increased positive reviews.
  • Fostered positive client relationships, leading to repeat business, by providing exceptional service and attention to detail.
  • Elevated dining experiences by collaborating with chefs on menu planning and presentation.
  • Streamlined setup processes to optimize room turnover times between events, enhancing customer satisfaction.
  • Cultivated culture of excellence among staff, leading by example and providing constructive feedback.
  • Reduced event setup times, allowing for more bookings, by optimizing staff assignments and workflows.

BANQUET SERVER

The City Bayview Hotel
01.1995 - 01.1997
  • Demonstrated exceptional teamwork by collaborating with fellow servers to maintain a smooth flow of service during large-scale events.
  • Enhanced customer satisfaction by providing efficient and friendly service during banquet events.
  • Provided friendly, courteous service to create memorable moments for guests.
  • Carried out professional service, retaining polite and friendly approach at all times.
  • Adapted to last-minute changes in event schedules or requirements, effectively modifying plans and maintaining service quality without any negative impact on guest experience.

Education

SM RAJA SHAHRIMAN
Beruas, Perak

Skills

Collaborative Team Development

Accomplishments

  • Achieved Malaysian Hotel highest revenue for Ramadan Campaign from 2018 - 2024 with MYR4.2mil in 2024.
  • F&B highest revenue for Marriott International Hotel (Malaysia) from 2019 - 2024 with MYR 36.5mil in 2024
  • Halal Management Chairman for IOI Cluster Hotel (4) 2021-2024
  • Lead & manage Food Bank Program for IOI Cluster Hotel, 2022 - 2024
  • Overseeing Cluster F&B for IOI Cluster Hotel 2023/24
  • Lead and Manage for Hotel CSR program
  • Lead and manage for Hotel Sport & Recreation Team
  • Head trainer Opening New Hotel (Tribute portfolio / Moxy )
  • F&B Trainer for Opening New Hotel (Renaissance KL / Four points KL}

Additional Information

I have worked in the hospitality industry on top of my professional work experiences.

Even though I’m looking into other areas that would allow me to apply my skills in managing people, marketing, operations, communications, management, and budgeting, I treasure my time in hospitality.

My work experience has given me transferable skills that are useful in a variety of industries. I’m great with people, which helps a lot when dealing with conflict.

I agree with the quote: “Years of experience are not valuable unless we adapt and evolve to the current business trends and strategies.” Confident in decision-making and owning my responsibilities.

Interests

Community Services

Sustainability iniciative

Art & decor

Timeline

HOTEL MANAGER

Fairfield By Marriott
09.2024 - 02.2025

HOTEL MANAGER (Interim)

Palm Garden, Tribute Portfolio
11.2022 - 02.2024

DIRECTOR, FOOD & BEVERAGE

Le Meridien Hotel
09.2018 - 08.2024

BANQUET DIRECTOR

Le Meridien Hotel
08.2016 - 08.2018

BANQUET MANAGER

Putrajaya International Convention Centre
10.2013 - 09.2017

OUTLETS MANAGER

Ombak Villa Resort Langkawi
05.2013 - 09.2013

ASSISTANT CATERING MANAGER

Four Points by Sheraton
11.2011 - 04.2013

FOOD AND BEVERAGE CAPTAIN/SUPERVISOR

Sheraton Langkawi Beach Resort
07.2008 - 01.2012

F&B GUEST SERVICE

Four Seasons Resort
01.2006 - 01.2007

FOOD & BEVERAGE SUPERVISOR

Berjaya Langkawi Beach Resort
01.2003 - 01.2006

BANQUET CAPTAIN

Damai Laut Beach Resort
01.2000 - 01.2002

BANQUET CAPTAIN

Riviera Bay Resort
01.1997 - 01.1999

BANQUET SERVER

The City Bayview Hotel
01.1995 - 01.1997

SM RAJA SHAHRIMAN

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

Malay, English
Native language

Back Pack Travelers , Fishing, Gardening

I’ve always been active, and in my spare time, you can find me traveling solo backpacking, fishing, or gardening. I love all aspects of gardening, including planting, harvesting, and nurturing the plants. 

I also enjoy doing fishing, no matter where. I like to hike to scenic fishing spots and eat lunch by the water.

Personality

Creative and innovative, dedicated, and enthusiastic. Known for the motto 'I do magic.'

Back Pack Travelers , Fishing, Gardening

I’ve always been active, and in my spare time, you can find me traveling solo backpacking, fishing, or gardening. I love all aspects of gardening, including planting, harvesting, and nurturing the plants. 

I also enjoy doing fishing, no matter where. I like to hike to scenic fishing spots and eat lunch by the water.

Azhar AshariSenior Executive