Azhani Binti Azman

Strategic Business Development Lead (Large Corporate)

PayMate, Kuala Lumpur

Summary:
An accomplished Business Development Lead with extensive experience in the B2B payments sector and a proven ability to establish strategic partnerships across enterprise, SME, banking, and government sectors. Adept at leading sales teams, driving innovative product solutions, and fostering relationships with key stakeholders, including local councils and state governments, to deliver exceptional business outcomes.

Key Achievements at PayMate:

• Enterprise Account Management: Delivered 70% of revenue growth targets in 2024 by managing enterprise accounts and implementing client acquisition strategies.
• SME Sector Growth:
• Partnered with SIDEC and the Selangor State Government, onboarding 500+ SMEs in 2024, driving a 25% increase in transaction volumes while empowering small businesses with accessible and innovative payment solutions.
• Organized and participated in state-sponsored initiatives to promote digital payment adoption among SMEs, enhancing financial inclusivity.
• Bank Partnerships:
• Secured partnerships with leading international and local banks, enabling unsecured lending solutions that provided businesses with flexible credit lines.
• Established referral pipelines with banking partners, resulting in a 25% increase in high-value client acquisitions.
• Local Councils & Government Engagement:
• Cultivated strong partnerships with local councils and government organizations, collaborating with entities such as Majlis Perbandaran Sepang and state bodies to streamline payment solutions for public sector clients.
• Supported state-led digital transformation initiatives, positioning PayMate as a key enabler for government agencies adopting modern payment systems.
• Marketing Strategy & Execution:
• Launched successful marketing campaigns, including social media content, EDMs, and co-branded promotions with wallet providers and vendors, achieving a 40% increase in engagement in 2024.
• Co-developed targeted initiatives with airlines and financial ecosystem players to drive loyalty and cross-sell opportunities.
• Inside Sales Leadership: Managed and coached a regional sales team across Malaysia, Australia, and Singapore, achieving a 40% lead conversion rate and consistent revenue growth.
• ERP & Accounting System Partnerships: Developed seamless integrations with ERP and accounting systems, resulting in a 20% increase in new business opportunities.

Senior Business Development (Head of Sales)
SOUQA FINTECH SDN BHD (PAYHALAL), Damansara

Key Achievements:

• 200% TPV Growth: Delivered 200% transaction processing volume growth, driving significant revenue increases through effective sales strategies and partnerships.
• New Product Innovation: Spearheaded the development and successful launch of QR Kitty and E-Terminal, addressing market demands and expanding product offerings.
• SME & Government Sector Focus:
• Established strategic partnerships with government organizations, including Tabung Haji, Zakat authorities (Selangor, Kedah, Terengganu), and local councils, demonstrating expertise in navigating and building relationships within public sector networks.
• Collaborated with the Selangor State Government and local stakeholders to drive SME-focused initiatives, fostering widespread digital payment adoption and promoting financial empowerment.
• Strategic Partnerships: Achieved 106% partnership growth, forging collaborations with top financial and payment players, including Touch ‘n Go, Boost, Grab, ShopBack, CIMB Bank, Maybank, AMBANK, BSN, and Bank Islam.
• Sales Team Leadership: Hired, trained, and managed a high-performing sales team, ensuring consistent achievement of individual and team targets.
• Implemented comprehensive coaching, delegation, and performance monitoring strategies, resulting in exceeding sales goals and maintaining a motivated team culture.

• Achievement MYR 3.5 million TPV in first 3 month
• Achievement of growth of 180% from Fashion Valet (DUCK&LILIT), Club21, Dermalogica, PopLook, MYEG, BJAK, STARBUCKS, SEPHORA COACH Malaysia, VERSACE, VALIRAM GROUP

• Achievement of MYR 2 Million TPV in first 3 month in the company
• Achievement of growth for 120% for year of 2019
• Achievement of growth for 160% for year of 2020-2021
• Managed to onboard ZARA, IKEA, MARKS&SPENCER, MAS AIRLINES, SITI KHADIJAH, NEALOFAR, FASHION VALET, AIR ASIA, CIDB, SUNWAY GROUP

• Overachieved stretched sales target for Corporate Bill Payment Service account
• Managed to signed up for more than 50 new account for a year
• Managed to achieved the sales target for 106% for a year
• Awarded MD Award for overachieved sales target
• Maintaining and build relationship with client i.e DBKL, MARA, Local Council, Corporate Client (Berjaya Group, Sunway Group and etc)
• Engaging with a few associations, Malaysian Budget Hotel Association (MyBHA), Persatuan Kereta Import Malaysia (PEKEMA)
• Managed to cross sell all business banking product i.e Corporate Current Account, Corporate Credit Card, Term Loan, Merchant Services and Cash Management
• Managed to bring Mac City account for E-commerce
• Managing MID creation for E-Commerce for Master Merchant

• Managing Business Referral Program
• Recruiting company secretary, law firm and audit firm to get new potential clients
• Preparing the proposal and presentation for new project
• Engaging with a few associations to service all the members of banking facilities
• Engaging with UiTM of Faculty Administrative Science and Policy Studies and UniRazak of Faculty of Business School for Post graduate and undergraduate student
• Engaging with Dewan Perniagaan Melayu Malaysia (DPMM), Money Changer Association, & Persatuan Akauntan Percukaian Malaysia (M.A.T.A) for leads project
• Managed to do Business SME Talk for UniRazak and UiTM
• To promote CASA, BPC (Business Platinum Card) and Business Express Loan
• To promote and market deposits, loan & services - targeting at Small Medium Enterprise Business
• Develop and build long term business relationship with customers

• Manage personal financing/ EASY customers under delinquent status in using CARDLINK/DCRMS/ALS/IBS/TSSO System
• Monitor individual output and productivity to ensure in line with target set (e.g
• Calls made, productive actions, promises taken, etc.)
• Daily management and monitoring of accounts to ensure ageing of payments and receivables are reduced
• To recommend and consolidate cases for early cancellation and legal actions
• Take action on necessary legal action such as LOD/ summons cases/ straight ageing debtors through bank's panel lawyers
• Propose any waivers such as settlement waivers and discount for full and final settlement
• To assist in managing accounts of other collectors or units within department when needed