AZAD FARHAN BIN ROSHDI
Public Relations Practitioner
Sungai Petani, Kedah
Summary
A motivated and adaptable student with a strong background in public relations, marketing, and event management. Proven ability to lead teams, execute logistics, and promote events to drive engagement. Eager to apply skills in strategic communication and project coordination to support a dynamic team.
Overview
2
2
years of professional experience
2
2
Languages
Work History
Members of IPRMSA
Institute of Public Relations Student Association
01.2024 - 02.2026
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
Head of Logistics for Kindred Campaign
UiTM Shah Alam
09.2025 - 01.2026
- Negotiated favorable contracts with vendors, securing high-quality products at competitive prices while maintaining strong partnerships.
- Improved supply chain efficiency by implementing strategic planning and process optimization techniques.
- Collaborated with cross-functional teams to integrate logistics processes into overall business operations.
- Developed comprehensive contingency plans for unexpected events such as natural disasters or supplier issues, minimizing potential disruptions.
- Oversaw budgeting for the entire logistics department, ensuring resources were allocated efficiently to meet operational goals without sacrificing quality.
- Reduced transportation costs for the company by streamlining logistics operations and negotiating with carriers.
- Managed logistics assets for timely and cost-effective delivery of cargoes.
- Developed logistical checklists to guide activities support.
- Managed functional areas of logistics.
Student Volunteer
Kuala Lumpur International Public Relations Conference (KLIP 7)
07.2025 - 07.2025
- Worked in team environment to maintain high levels of productivity.
- Contributed to a positive work environment by maintaining a professional attitude and demonstrating respect for all individuals involved in the project.
- Maintained tidy and organized environment to comply with cleanliness standards.
- Collaborated with a team to ensure the smooth execution of the conference.
- Assisted with event logistics and attendee support.
Assistant Marketing Manager
Boombasteak HQ
01.2025 - 05.2025
- Promoted events to a wide audience of vendors and customers, successfully generating interest and attendance.
- Managed day-to-day on-site operations and logistics for a 30-day event.
- Contributed to client and customer acquisition through direct marketing efforts.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
Logistics Team Member for SULAM Event
UiTM Shah Alam
03.2024 - 12.2024
- Collaborated with a team to plan and execute a successful awareness event in partnership with a local high school.
- Contributed to event awareness, community engagement, and onsite activities.
- Optimized routing strategies for transport vehicles using advanced planning tools, cutting fuel costs and improving overall fleet efficiency substantially.
- Resolved logistical issues promptly to minimize disruptions to the supply chain, mitigating any potential negative impacts on business operations or customer relations.
Masscom Might Event, Logistics Team Member
UITM Rembau
10.2023 - 12.2023
- Coordinated with suppliers to ensure timely delivery of goods, maintaining strong relationships and minimizing delays.
- Led a team to decorate and set up the event hall
- Developed and executed logistics plans for successful project completion, ensuring on-time deliveries and customer satisfaction.
- Facilitated open communication between team members and management, fostering a transparent work environment that promoted accountability and trust.
Volunteer
Night of Fright 11, Sunway Lagoon
10.2023 - 10.2023
- Assisted with special events and programs.
- Maintained clean, neat, and operational facilities to serve program needs.
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
- Used strong interpersonal communication skills to convey information to others.
Education
Bachelor of Mass Communication (Hons) - Public Relations
Universiti Teknologi MARA (UITM)
Shah Alam02.2026
Diploma - Mass Communication And Media Studies
Universiti Teknologi MARA (UITM)
Rembau11-2024
Skills
Event Marketing
Client Relations
Audience Engagement
Promotional Strategy
Event Planning
Logistics
Customer service
Computer skills
Teamwork and collaboration
Team management
Multitasking
Calm under pressure
Verbal communication
Excellent communication
Timeline
Head of Logistics for Kindred Campaign
UiTM Shah Alam
09.2025 - 01.2026
Student Volunteer
Kuala Lumpur International Public Relations Conference (KLIP 7)
07.2025 - 07.2025
Assistant Marketing Manager
Boombasteak HQ
01.2025 - 05.2025
Logistics Team Member for SULAM Event
UiTM Shah Alam
03.2024 - 12.2024
Members of IPRMSA
Institute of Public Relations Student Association
01.2024 - 02.2026
Masscom Might Event, Logistics Team Member
UITM Rembau
10.2023 - 12.2023
Volunteer
Night of Fright 11, Sunway Lagoon
10.2023 - 10.2023
Bachelor of Mass Communication (Hons) - Public Relations
Universiti Teknologi MARA (UITM)
Diploma - Mass Communication And Media Studies
Universiti Teknologi MARA (UITM)