Ayu Maisarah Bt Fakrul Anwar
DIGITAL MARKETING EXECUTIVES
Subang Jaya,10
Summary
With a solid background in Digital Marketing & Business Development, I bring a wealth of experience in Designing, Identify market trends, Content optimization, Editing videos and posters & Strong focus on clients engagement with brand promotion. Experienced with crafting and executing comprehensive digital marketing strategies. Utilizes data-driven insights to optimize campaigns and enhance online presence. Track record of leveraging SEO, content marketing, and social media to drive measurable results.
Beyond my marketing responsibilities, I have organized numerous events, in-house training programs, conferences, and webinars for organizations including Shopee Malaysia, Tenaga Nasional Berhad, Axa Group Malaysia, Denave Sdn Bhd, and other entities.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Digital Marketing Executive
COMFORI SDN BHD
SS15, Subang Jaya
05.2024 - Current
- Implement digital advertising and content strategies focusing on Facebook, Instagram, LinkedIn and TikTok
- Create and analyze program campaign and content performance using digital platform
- Optimized email campaigns to increase open and click-through rates.
- Experience running paid advertisement campaign using Meta Business Suite
- Handling and managed client's In-house training and well-familiar with HRDCorp for trainings
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Increased website & advertisement traffic by implementing search engine optimization strategies and keyword research.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Increased brand awareness through creation and management of social media channels, boosting sales engagement by 50%.
Business Development Executive
AntsBees - IR5.0 Group Of Companies
Putra Heights , Selangor
10.2023 - 04.2024
- Develop and increase sales and customers acquisition
- Running outbound & inbound campaigns (phone calls, emails, etc.) to create sales opportunities
- Ensuring excellent customer service through regular client follow up
- Managed closing rate of the client and handle company's training project
- Inbound Marketing assistance and assist inquiries of clients
- Utilized graphic design skills to create visually appealing and impactful marketing materials, including posters, presentations, and company profiles
- Admin of AntsBees Sdn Bhd Social Media (LinkedIn, Facebook & Instagram)
- Increased social media engagement through targeted campaigns and community-building initiatives
- Creating social media content, video content and editing for promoting AntsBees campaign
- Managed end-to-end training programs, overseeing all aspects from initial planning to post-class processes
- Coordinated training classes seamlessly, ensuring a smooth experience for participants and optimizing engagement levels
Business Development Specialist
AntsBees - IR5.0 Group Of Companies
Putra Heights , Selangor
07.2023 - 09.2023
- Identify business opportunities in given market area
- Create and manage the company's integrated marketing strategy and campaigns
- Gather and organize information to plan advertising campaigns
- Improving search engine visibility of the website using keywords and tags
- Inspect layouts and advertising copy and edit scripts, audio and video clips
- Admin of AntsBees Sdn Bhd Social Media (Linkedin, Facebook & Instagram)
- Inbound Marketing assistance and assist inquiries of clients
Education
Bachelor Of Business Administrations - undefined
University Of Cyberjaya
Cyberjaya, Selangor 01.2020 - 01.2023
Foundation in Arts -
University Of Cyberjaya
Cyberjaya, Selangor 01.2018 - 01.2019
Skills
- Graphic Editor & Editing
- Relationship building
- Team collaboration
- Excellent listening skills
- Marketing strategy
- Customer relationship management
- Lead prospecting
- Forecasting and planning
Accomplishments
- Dean's List award, Bachelor of Business Administration, University of Cyberjaya.
- Certified Digital Content Creation Specialist (CDCCS) by Cyberjaya Digital Institute, UOC.
- Four awards for Top Booking Sales and Top Delivery Program (October 2024, November 2024, January 2025).
- AI Digital Marketing certification by IQP Solutions.
- Certificate of Growth Mindset by SMR HR Group.
- RM 230,000 KPI target achieved in under one year.
Certification
Certified Digital Content Specialist
Extra-Curricular Activities
- CSR Comfori 2025: Majlis Berbuka Bersama Pertubuhan Rumah Amal Cahaya Tengku Ampuan Rahimah
- National Human Capital Conference & Exhibition 2024 by HRDCorp
- Handling Certified Human Resource Manager By UITM (IBE)
- Shooting Speakers Interview for Comfori Conference 2024 - 2025
- NGO "Misi Talian Hayat Gaza" 2024
- Women In Energy Conference 2023
- My Career @ UMK 2023
Preferences
Immediately, Negotiable & Flexible
Timeline
AI Digital Marketing
07-2024
Digital Marketing Executive
COMFORI SDN BHD
05.2024 - Current
Business Development Executive
AntsBees - IR5.0 Group Of Companies
10.2023 - 04.2024
Business Development Specialist
AntsBees - IR5.0 Group Of Companies
07.2023 - 09.2023
How to develop a Growth mindset
05-2023
Certified Digital Content Specialist
12-2021
Bachelor Of Business Administrations - undefined
University Of Cyberjaya
01.2020 - 01.2023
Foundation in Arts -
University Of Cyberjaya
01.2018 - 01.2019
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