Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Accomplishments
Timeline
Generic

Aymen Rasheed

Riyadh

Summary

Dynamic Chief Financial Officer with a proven track record at WeDeliver Tech, driving revenue growth and optimizing cash flow through strategic financial planning and risk management. Expert in financial modeling and team leadership, I have successfully reduced costs and enhanced operational efficiency, fostering a high-performance culture that aligns with corporate objectives.

Overview

19
19
years of professional experience
1
1
Certification

Work History

CFO

WeDeliver Tech
Riyadh
07.2021 - Current
  • Directed the interim and annual financial reporting process, including group consolidation, using advanced financial software.
  • Orchestrated periodic financial audits with internal and external auditors, including audit scheduling and compliance checks.
  • Guided the CEO in financial planning, budgeting, and forecasting, leveraging financial modeling tools.
  • Conducted risk management by evaluating liabilities and investment portfolios using risk assessment frameworks.
  • Counseled the Board of Directors on investment and corporate finance strategies, utilizing financial analysis.
  • Managed liquidity, including cash flow, external funding, and CAPEX structure, through strategic financial planning.
  • Delivered Csuite presentations on financials, investment portfolios, and projections, enhancing decisionmaking.
  • Led finance personnel, including controllers, analysts, and treasurers, fostering a highperformance culture.
  • Ensured legal and policy compliance, aligning with company and local regulations.
  • Cultivated relationships with external partners, bankers, suppliers, and stakeholders, enhancing collaboration.
  • Innovated accounts receivable processes, reducing collection periods and improving cash flow efficiency.
  • Pioneered automated invoicing and payment reconciliation, aligning with GAZT's einvoicing requirements.
  • Strengthened customer relationships to resolve disputes and optimize payment processes, reducing overdue receivables.
  • Formulated credit policies to manage receivables, ensuring compliance with regulations and audit standards.
  • Established KPIs to monitor AR performance, enhancing efficiency and reducing Days Sales Outstanding.
  • Spearheaded financial planning and budgeting, focusing on cash flow optimization to support strategic objectives.
  • Championed O2C transformations, improving financial operations efficiency and optimizing working capital.
  • Demonstrated leadership in managing highperforming AR teams, driving operational excellence.
  • Collaborated with tech and operations teams to integrate ERP solutions for seamless financial operations.

CFO

Esnad Express Logistics
Riyadh
07.2018 - 06.2021
  • Boosted revenue turnover by over 18% annually for two consecutive years, while reducing customer complaints.
  • Led initiatives that resulted in savings of USD 11 Million in logistics, line haul services, and asset utilization.
  • Coled the network design initiative for a new plant startup, enhancing operational efficiency.
  • Directed API integration of Accounting Software between OMS and DMS, streamlining financial processes.
  • Facilitated the introduction of new SKUs and trackable services, improving production efficiency.
  • Served as Regional Planning Manager and Project Leader for Target Costing and Market Business Strategy Planning.

CFO

LUXURY INVESTMENTS
Riyadh
06.2014 - 07.2018
  • Lead strategic financial planning, investment analysis, and capital structuring to support Luxury Investments' high-net-worth portfolio across real estate, private equity, and luxury asset classes.
  • Oversee financial reporting, compliance (including IFRS and Zakat/VAT regulations), and risk management to ensure transparency and integrity in all transactions.
  • Drive fundraising efforts, investor relations, and due diligence processes for new acquisitions and divestitures.
  • Implement cost controls, performance dashboards, and valuation models to guide executive decision-making and ensure ROI optimization.

Head of Finance

Luxury Investments
Riyadh, Saudi Arabia
06.2014 - 12.2015
  • Oversaw financial performance of four subsidiaries, ensuring alignment with corporate objectives.
  • Played a pivotal role in designing and implementing effective internal control systems, enhancing financial integrity.
  • Established initial costing mechanisms, improving cost management and financial reporting.
  • Formulated financial policies and decisionmaking

Manager Consultancy

PWC
Riyadh, Saudi Arabia
07.2011 - 06.2014
  • Reduced client turnaround time by 7.3% through process optimization and efficiency improvements.
  • Developed and implemented internal control systems, including department SOPs, enhancing operational consistency.
  • Enhanced database setup with automated Excel sheets integrated with Access, improving data management.

Manager Corporate Reporting

Citi Group
Karachi, Pakistan
07.2008 - 12.2010
  • Spearheaded financial reporting and corporate finance initiatives, enhancing transparency and accountability.
  • Led crossfunctional teams to implement financial strategies, improving organizational performance.
  • Developed financial models to support strategic decisionmaking, leveraging advanced analytical tools.

Assistant Manager - Finance

Citi Group
Newcastle, United Kingdome
05.2006 - 11.2008
  • Assisted in financial analysis and reporting, supporting senior management in strategic planning.
  • Coordinated budgeting and forecasting processes, ensuring alignment with corporate goals.
  • Implemented financial controls and procedures, enhancing financial accuracy and compliance.

Education

Ph.D. - Business Administration And Management

European International University
France
07-2025

Bachelors Marketing And Finance -

Preston University
Karachi
01-2007

Bachelors in Commerce -

Karachi University
Karachi
01.2006

Skills

  • Leadership
  • Initiative and Innovation
  • Performance benchmarking
  • Budgeting and cost control
  • Planning and coordination
  • Decision-making
  • Budget planning
  • Brand development
  • Business development
  • Corporate leadership
  • Performance metrics analysis
  • Audit coordination
  • Financial modeling
  • Risk management
  • Data analysis
  • Investment strategies
  • Budgeting skills
  • Forecasting techniques
  • Team leadership
  • Effective communication
  • ERP system implementation
  • Cost reduction strategies
  • Working capital management
  • Financial strategy development
  • Cross-functional team leadership
  • Strategic financial planning

Certification

  • Chartered Accountant, European Institute of Chartered Accountants (EICA), Belgium, 2018-01-01
  • Member of Institute of Public Accountant (IPA), Australia, 2017-01-01
  • Certification in Business Valuation, Oxford Brooks University, United Kingdom, 2016-01-01
  • Member of Institute of Financial Accountant (IFA), United Kingdom, 2015-01-01
  • CPA, Audit, Account, Finance, ICAPAP, 2012-01-01
  • ACCA-UK, Audit, Account, Finance, Oxford Brooks University, United Kingdom, 2010-01-01

Awards

  • Employee of the Year, 2006
  • Nominate for Best CFO 2020
  • Most Influential CFO 2025

Accomplishments

  • Employee of the Year 01/2006
  • Nominate for Best CFO 2019 Dubai Expo 2020
  • Most Influencial CFO Middle East Arabia Leaders 2025
  • Global 200 power Leaders in Finance 2025

Timeline

CFO

WeDeliver Tech
07.2021 - Current

CFO

Esnad Express Logistics
07.2018 - 06.2021

Head of Finance

Luxury Investments
06.2014 - 12.2015

CFO

LUXURY INVESTMENTS
06.2014 - 07.2018

Manager Consultancy

PWC
07.2011 - 06.2014

Manager Corporate Reporting

Citi Group
07.2008 - 12.2010

Assistant Manager - Finance

Citi Group
05.2006 - 11.2008

Ph.D. - Business Administration And Management

European International University

Bachelors Marketing And Finance -

Preston University

Bachelors in Commerce -

Karachi University

Similar Profiles

CREATE PROFILE
Aymen Rasheed