Aylwin Vun Sen Hiung
Penampang
Summary
Leads distributor and channel activity with a focus on category sales, merchandising compliance and promotion delivery. Plans monthly trade activity, space-buy initiatives and roadshows to build visibility and generate sales uplift. Monitors competitor movement and market trends to shape action plans and maintain commercial momentum. Delivers market development across modern trade, general trade and traditional outlets to expand coverage and grow volume. Supports distributor teams with route discipline, outlet activation and freezer or display placement to improve product availability and brand presence. Strengthens team results through coaching, motivation and practical sales support.
Overview
3
3
Languages
20
20
years of professional experience
Work History
Area Sales Executive
Nestle Products Sdn. Bhd.
07.2025 - Current
- Defined key responsibilities for category sales performance across assigned distributors and territories.
- Oversaw Sell-In category sales performance, achieving targets across assigned distributors and territories.
- Managed category-based sales planning, demand forecasting, and order management.
- Oversaw distributor credit management to ensure healthy financial operations.
- Drove Sell-Out sales performance by category and channel, ensuring adherence to distribution, hygiene, and merchandising standards.
- Managed space-buy initiatives and effective utilisation of promotion budgets.
- Planned and executed monthly in-store activities and roadshows for local supermarkets to enhance brand visibility and sales performance.
- Analysed competitor activity and market trends to inform strategic planning and sustain competitive advantage.
- Provided training and mentorship to new sales staff, sharing knowledge and best practices to enhance team performance.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Key Achievements & Experience
- Achieved single-digit sales growth in 2023 and 2025.
- Delivered double-digit sales growth across Sabah East Coast during 20212022.
- Demonstrated strong capability in managing multiple territories, distributors, and sales channels.
- Territories Covered
- 2024 2025: Sabah West Coast Kota Kinabalu & Outskirt Areas (Kudat, Kota Marudu, Ranau, Beaufort, Sipitang, Tenom, Keningau, Tambunan)
- 2021 2023: Sabah East Coast Sandakan & Lahad Datu
- 2019 2020: Sabah East Coast Sandakan, Lahad Datu & Tawau
- 2017 2019: Sabah West Coast Kota Kinabalu
Market Developer
Coca-Cola Refreshments Malaysia Sdn. Bhd.
12.2016 - 04.2017
- Developed key provision stores and traditional food-service outlets to expand market coverage.
- Executed cooler placement and activation plans to enhance brand visibility and maintain cooler standards.
- Identified sales opportunities and converted them into incremental volume for the distributor sales team.
- Conducted daily outlet activation, implementing POSM and executing block displays to maximise promotional impact.
- Successfully penetrated competitor outlets and secured optimal cooler visibility.
- Participated in direct selling activities to drive off-take and volume growth.
- Achieved strong daily strike rates across assigned outlets.
- Defined primary job responsibilities to support market development objectives.
- Highlighted notable career milestones
Sales Representative
Nestl Products Sdn Bhd
07.2009 - 03.2015
- Recognised as Top Sales Representative in the Sabah Region (2011).
- Received the Bronze Award as Sales Representative for Malaysia (2011).
- Oversaw distributor ice cream cold trucks and led sales teams to achieve targets.
- Supported distributors in market development and achieved of monthly sales targets.
- Successfully penetrated and managed diverse market channels, including Modern Trade, General Trade, Schools, Restaurants, and Convenience Stores.
- Monitored adherence of sales personnel to assigned daily sales routes.
- Monitored ice cream freezers to ensure proper condition, visibility, and optimal placement for consumers.
- Ensured distributors maintained all freezers and placed them in approved, strategic locations.
- Defined key responsibilities and tasks for the role.
- Key Achievements & Experience
Evaluation Unit, Executive
Professional Environmental Service Team Sdn. Bhd
07.2006 - 06.2009
- Identified and developed new market areas, contributing to company's customer base expansion.
- Identified and explored new business opportunities to support company growth.
- Coordinated with technical teams for effective onboarding and support of new clients.
- Maintained strong relationships with existing customers to ensure satisfaction and retention.
- Resolved customer complaints promptly, enhancing client satisfaction and retention.
- Consulted as a pest control expert across various industries, including hotels, factories, and construction sites.
- Specialised in pest management solutions and pesticide application.
- Outlined main duties and responsibilities for the role.
- Summarised relevant experiences and competencies acquired.
Education
Bachelor Degree - Multimedia Computing (Hons)
INTI College Malaysia
01-2005
Diploma - Computer Science
Informatics College Sabah
01-2000
Sijil Pelajaran Malaysia (SPM) -
SM All Saints Likas
01-1998
Skills
- Territory sales planning
- Business development
- Market trend analysis
- Sales closing techniques
- Customer relationship management
- Sales coaching
- Team Leadership
- DMS1 and UBS expertise
- Microsoft Office proficiency
- Computer Literacy
Skills & Strengths
Language Proficiency
Spoken: English, Malay & Chinese
Written: English, Malay & Chinese
REFERENCE
- Chau Thiam Min, Customer Manager, -016-8315859
- Vivian Foo, Field Sales Executive, -016-8111633
Personal Attributes
- - Able to work independently with minimal supervision
- - Strong communication and interpersonal skills
- - Responsible, reliable, and highly motivated
- - Demonstrates effective leadership capabilities
- - Collaborative team player
- - Eager to learn and adapt to new challenges
ADDITIONAL INFO
- Possess Own Transport : YES
- Expected Monthly Salary : RM 10,000
Timeline
Area Sales Executive
Nestle Products Sdn. Bhd.
07.2025 - Current
Market Developer
Coca-Cola Refreshments Malaysia Sdn. Bhd.
12.2016 - 04.2017
Sales Representative
Nestl Products Sdn Bhd
07.2009 - 03.2015
Evaluation Unit, Executive
Professional Environmental Service Team Sdn. Bhd
07.2006 - 06.2009
Bachelor Degree - Multimedia Computing (Hons)
INTI College Malaysia
Diploma - Computer Science
Informatics College Sabah
Sijil Pelajaran Malaysia (SPM) -
SM All Saints Likas