Audrey Lean
PEOPLE & CULTURE
Petaling Jaya
Summary
With over 10 years of experience, I have served as a business-centric and HR senior strategist, providing invaluable support to organizations and hiring managers. My expertise lies in creating impactful transformations within company culture and people, while also overseeing recruitment strategies and marketing initiatives. From concept development to successful execution, I have effectively managed video productions throughout their entire lifecycle. My approach is pragmatic and result-oriented, always focused on achieving tangible outcomes. Anchored in purpose, I excel at building high-performing, business-aligned teams that prioritize both commercial success and employee growth. By fostering a culture where talent thrives, I ensure that my teams consistently deliver exceptional results.
Overview
23
23
years of professional experience
5
5
years of post-secondary education
Work History
Talent Acquisition & Business Partnering, Lead
Fujifilm Business Innovation Ptd Lte.
03.2023 - Current
- Hired by GM, HR to manage and lead a team responsible for recruitment and talent acquisition projects from conception, whilst providing guidance, resources, and support to managers, employees, fostering a positive work environment by enhancing employee experience and employer brand.
- Aside of that, I am tasked in driving organizational effectiveness and change, assessing the impact of change of organizational culture, physical transformation, effectiveness, and employee well-being.
- Direct Reports: 3
- Reduced overall attrition by streamlining recruitment and retention strategies: Sales voluntary attrition decreased by 45% from FY22 (53) to FY24 (29). Non-sales voluntary attrition decreased by 62% from FY22 (52) to FY24 (20).
- Strengthened hiring efficiency in a competitive market: Sales recruitment averaged 37 hires/year from FY22–FY24. Non-sales recruitment totaled 135 hires over 3 years.
- Improved quality of hire and retention alignment: Sales involuntary attrition remained low and stable, rising modestly from 1 (FY22) to 4 (FY24), indicating better candidate-job fit. Non-sales involuntary attrition remained negligible in FY22–23 and only increased in FY24 (5), aligned with performance management enhancements.
- Implemented targeted interventions for high-risk departments: Drove a 39% reduction in total sales attrition from FY22 (54) to FY24 (33). Non-sales attrition saw a 53% reduction over the same period.
- Enhanced workforce stability and business continuity through data-driven TA strategy, contributing to lower hiring costs and improved talent pipeline quality.
- Achieved cost savings of 82.9% year to date by optimizing the internal recruitment process, leading to a reduction in recruitment cost.
- Implemented an innovative employer branding and external and internal communication strategy leveraging Co-creation workshops, Leaders'Hub, Internship program, and a revamped FBMY career site and professional social media platforms. This initiative led to a 15% surge in followers within a mere 2-month period, enhancing brand awareness and engagement effectively.
- Formulated current salary bench marking resulting in the implementation of a competitive salary structure that aided in attracting and retaining talents in a highly competitive market for Sales.
- Formulated a comprehensive LTI plan, encompassing both monetary and non-monetary incentives, resulting in enhanced retention of key talents.
- Streamlined people services by implementing automated systems and processes, reducing workload by 30% and optimizing our internal HRIS system.
- Created HR data dashboards and delivered strategic reports for senior management meetings, influencing decision-making processes and cultivating data-driven insights.
- Developed, established, and revamped HR policies and procedures, ensuring consistency and alignment with company goals.
- Supported management in compliance, audit functions, and monthly, quarterly, and yearly manpower reporting for internal and regional offices.
- Designed, developed, and drive organizational culture and physical transformation within FUJIFILM BI Malaysia with the support of a newly established culture task force under my purview. This includes Flex+ (FlexWear, FWA, Flextime)-ongoing project.
- DEI Champion for our local OPCOS to establish a shared understanding of DE&I as a basis to propel organisation’s commitment and support towards Group’s Purpose - more inclusive and diverse workforce within FBMY
Talent Acquisition & Employer Branding, Senior Manager
Food Market Hub
06.2022 - 01.2023
- Hired by Head, People & Culture, then reported to Co-Founder to oversee hiring and retention across South East Asia (Malaysia, SG,IND and Thailand).
- Direct Report: 1 TA cum HR Generalist (Indonesia)
- Collaborated with the Co-Founder and senior leaders to synchronize HR strategies with business objectives.
- Established talent acquisition/recruitment SOP, TA dashboards, market salary benchmarks, and Managers' playbook to enhance recruitment efficiency.
- Revamped and enhanced the onboarding experience for new hires.
- Formulated HR policies, including the Work from Anywhere (WFA) Policy.
- Spearheaded the cross-functional recruitment of the Culture Team to foster employee wellness and engagement.
- Devised and executed comprehensive employer branding strategies in alignment with the Company's vision.
- Orchestrated the Q4, 2022 Town Hall alongside the culture team, taking the lead as the event's Master of Ceremonies (MC).
- MAD Awards-Best Team (People & Culture) 2021
Talent Acquisition & Engagement, Senior Manager
Tune Protect Group
01.2020 - 06.2022
- Hired by the CHRO to oversee the whole strategic talent acquisition across all entities and group level.
- Direct Report: 1 with 4 interns all year round.
- Innovated the Internship Program in Q4 2020, boosting enrollments across various departments and entities, thereby establishing a robust talent pipeline and increasing intern conversions to permanent hires by 40%.
- Orchestrated the successful implementation of the new HRMS-System - Recruitment module, overseeing its journey from inception to Go-live in 2020.
- Digitalized and revamped the entirety of our documentation and Onboarding journey, including the integration of due diligence, Anti- Bribery Clause, and vaccine declarations for enhanced new joiner experiences, with a commitment to a Zero Paper Pledge.
- Optimized contract vendor processes and documentation by renegotiating existing employment agency contracts to ensure reduced rates and standardized practices across the Group.
- Enhanced relevant HR policies and practices to incorporate Diversity, Equity, and Inclusion (DEI) principles, alongside rehire and reinstatement clauses.
- Developed over 25 recruitment advertisements and video productions to bolster employer branding initiatives.
- Redesigned and introduced a virtual and physical Onboarding program across all entities and regions.
- Implemented the rebranding of Core Values, Mission, and Vision in January 2021.
- Launched the Naluri Community Digital coaching in January 2021, an Employee Assistance Program extended to all entities, including Thailand and Dubai.
- Spearheaded the Working from Home Pulse survey, leading to the permanent launch of Flexible Working Arrangements in August 2021.
Managing Executive
Argyll Scott Malaysia
02.2019 - 10.2019
- Hired as a Managing Executive to rebuild the Technology team that was closed in 2018.
- Direct Reports: 4 specialist consultants.
- Pioneered the rebuilding of the division from the ground up, establishing a robust framework, processes, and structure within Banking, Finance, Insurance, and Fintech-Technology sectors.
- Spearheaded employer branding initiatives and drove impactful business development activities to secure new and ongoing business opportunities.
- Played a key role in shaping yearly business plans aimed at fostering sustainable business growth.
Head of Technology
Astbury Marsden
06.2018 - 01.2019
- Assumed the role of a Head, Tech establishing the office and team, overlooking Banking and Financial Services and scaling the business to other sectors.
- Direct Reports: 2 (1 based in SG).
- Played a pivotal role in setting up the startup office in Kuala Lumpur, Malaysia.
- Formulated the division by creating a team framework, KPIs, processes, and organizational structure.
- Initiated and steered business development initiatives to secure new business opportunities and re-engage existing clients.
- Secured 8 robust accounts within the first 2 months of operations.
- Achieved a total billing of approximately RM445k on a personal level within 7 months, primarily from managing 2 key client accounts.
Principal Consultant
Salt Digital
03.2018 - 06.2018
- Hired to develop new accounts for the company and set up the Big Data space.
- Roles I work for: Data Engineers, Data Science, Big Data, Business Intelligence and Advance Analytics.
- Focus on business development. Engaged and introduced 16 new clients with 4 closing clients within 3 months.
Managing Consultant
Ambition Asia
04.2017 - 01.2018
- Assume the role of a managing consultant to build the team from scratch for a new division overseeing Banking and FI, Insurance and FinTech.
- Tasked to developing strategies to drive growth and success within the specified sectors, fostering collaboration and innovation among team members.
- Direct reports: 3 specialist consultants managing different pillars within Technology.
- Mentored 4 Commercial Tech Consultants who reports to the Associate Director.
- Achieved promotion to Managing Consultant, recognizing leadership and performance excellence.
- Elevated Consultant - Application Specialist within 6 months, transforming from a low performer under a PIP to demonstrating notable success.
- Elevated Consultant - Enterprise and Data Specialist by fostering newfound specialization, leading to consistent top billing performance over the past 4 months.
- Expanded from managing one account to nurturing 12 active accounts within a span of 6 months.
- Generated total billings of RM360k on a personal level and RM1.2 million in 9 months, focusing on building the Banking and Financial Institutions, Insurance, and Fintech desk.
Senior Consultant, Infrastructure
Ambition Asia
01.2016 - 04.2017
- Transitioned into a permanent role as a Senior Consultant based on exceptional performance and leadership during the RPO project.
- Demonstrated a strategic focus on client acquisition, leading to the successful expansion of the client base while specializing in headhunting for mid-senior to senior-level Infrastructure and niche positions.
- The types of roles that fall within my scope are typically Infrastructure – ITSM, Solution Architectures, IT Security, SMEs, and Technology functional within Technology.
- Total Billings: RM655,000 YTD
Project Manager, Technology (Contract)
Ambition Asia
09.2015 - 12.2015
Business Development Manager
PowerSkill Asia Pacific Sdn Bhd
10.2014 - 08.2015
Recruitment Consultant
Agency Pekerjaan GENY HR SDN BHD
02.2014 - 09.2014
SALES AND MARKETING CONSULTANT
Automotive Industry
01.2002 - 10.2013
Education
Master of Human Resource Management -
EDUK8U Grad School Asia | NOCN GROUP UK | SHRM
09.2022 - 10.2023
Advanced Certificate in Human Resource Management - undefined
SHRM
Kuala Lumpur, Malaysia 09.2022 - 10.2023
Diploma of Hospitality Management - Marketing and Management
Taylors' College School Hospitality
01.2000 - 12.2002
Skills
- Employee Experience
- Recruitment Advertising
- Vendor Management
- Data Virtualization
- Business Partnering
- Talent Acquisition & Business Partnering
- Internal Communications
- Business Process Improvement
- Contract Negotiation
- Digitization (Automation)
Awards
- MAD Awards-Best Team (People & Culture) 2021
- Awarded Annual Highflyers Incentive Trip 2016
- Awarded First H1 Top Performer Incentive Trip 2016
- Awarded Platinum Second Quarter 2016 (Exceed RM180k per quarter)
- Awarded Platinum Third Quarter 2016 (Exceed RM180k Per Quarter)
Personal Information
Nationality: Malaysian
Timeline
Talent Acquisition & Business Partnering, Lead
Fujifilm Business Innovation Ptd Lte.
03.2023 - Current
Master of Human Resource Management -
EDUK8U Grad School Asia | NOCN GROUP UK | SHRM
09.2022 - 10.2023
Advanced Certificate in Human Resource Management - undefined
SHRM
09.2022 - 10.2023
Talent Acquisition & Employer Branding, Senior Manager
Food Market Hub
06.2022 - 01.2023
Talent Acquisition & Engagement, Senior Manager
Tune Protect Group
01.2020 - 06.2022
Managing Executive
Argyll Scott Malaysia
02.2019 - 10.2019
Head of Technology
Astbury Marsden
06.2018 - 01.2019
Principal Consultant
Salt Digital
03.2018 - 06.2018
Managing Consultant
Ambition Asia
04.2017 - 01.2018
Senior Consultant, Infrastructure
Ambition Asia
01.2016 - 04.2017
Project Manager, Technology (Contract)
Ambition Asia
09.2015 - 12.2015
Business Development Manager
PowerSkill Asia Pacific Sdn Bhd
10.2014 - 08.2015
Recruitment Consultant
Agency Pekerjaan GENY HR SDN BHD
02.2014 - 09.2014
SALES AND MARKETING CONSULTANT
Automotive Industry
01.2002 - 10.2013
Diploma of Hospitality Management - Marketing and Management
Taylors' College School Hospitality
01.2000 - 12.2002
Similar Profiles
Noel RizaldeNoel Rizalde
Environmental Sustainability Manager at Fujifilm Business Innovation Phils. Corp (Formerly Fuji Xerox Phils., Inc.)Environmental Sustainability Manager at Fujifilm Business Innovation Phils. Corp (Formerly Fuji Xerox Phils., Inc.)
Cloud ArcCloud Arc
Technical Support Engineer at FUJIFILM Business Innovation Malaysia Sdn BhdTechnical Support Engineer at FUJIFILM Business Innovation Malaysia Sdn Bhd
Mandy ChewMandy Chew
Channel Business Development Manager at Fujifilm Business Innovation Asia Pacific Pte LtdChannel Business Development Manager at Fujifilm Business Innovation Asia Pacific Pte Ltd