ASWENI A/P KRISHNAN
Johor Bahru
Summary
Results-driven professional with expertise in building relationships and fostering customer loyalty. Strong communication and problem-solving skills enable understanding of client needs and delivery of tailored solutions. Adaptable and enthusiastic team player focused on achieving sales targets and enhancing customer satisfaction.
Overview
10
10
years of professional experience
Work History
Sales Executive cum Education Counsellor
Fairview International School, Johor Campus
Johor Bahru, Malaysia
04.2025 - Current
- Enrollment Management: Drive the end-to-end student recruitment pipeline, leading consultative counseling sessions for local and international families regarding the International Baccalaureate (IB) framework (PYP, MYP, and IBDP).
- Lead Conversion: Qualify and convert digital marketing, walk-in, and referral leads into student registrations to consistently meet or exceed individual and campus enrollment KPIs.
- Event Leadership: Plan, coordinate, and execute premium campus marketing events, including Open Days, Orientation Days, school tours, and info-sessions to boost community engagement and brand visibility.
- Relationship Management: Act as the primary high-touch liaison between prospective parents, academic coordinators, and school admissions to deliver a seamless onboarding experience.
- Managed customer relationships through consultative sales techniques to attain individual sales goals.
- Achieved company targets by implementing successful sales strategies.
- Consistently achieved or surpassed sales targets.
- Conducted cold calls to identify and engage potential customers.
- Resolved customer issues and complaints with quick-thinking problem-solving.
- Built exceptional customer satisfaction by delivering friendly service.
- Provided accurate quotes and price information to inform customer decision-making.
- Prepared detailed sales reports and forecasts for senior management, providing insights into sales activities and outcomes.
- Provided training and mentorship to new sales staff, sharing knowledge and best practices to enhance team performance.
- Monitored competitor activity and market trends to inform strategic planning and maintain competitive edge.
- Participated in continuous product development training to maximise sales potential.
- Contacted customers to set-up appointments, monitor satisfaction levels and upsell additional offerings.
- Sector : Education
Sales Executive cum Education Counsellor
Stalford Learning Centre Singapore
Singapore
09.2022 - 12.2024
- Managed and resolved customer complaints efficiently, providing satisfactory solutions to enhance customer experience.
- Handled high-volume telephone calls to address and resolve customer queries.
- Managed front-of-house customer relations, utilising active selling and human-behaviour psychology to enhance student retention and convert new walk-in inquiries.
- Assisted walk-in customers with inquiries at the educational centre.
- Client Consultation: Conducted educational consultations and resolved complex client inquiries for an established educational centre.
- Created short-term and long-term sales goals to drive achievement of targets and boost customer retention.
- Analysed customer feedback trends to streamline service processes, reducing administrative bottlenecks and improving overall service efficiency.
- Related skills: Analyse problems for opportunities, Apply conflict management, Apply knowledge of human behaviour, Carry out active selling, Communicate with customers, Control of expenses, Have computer literacy
- Sector: Education
Sales Executive cum Education Counsellor
Universiti Teknologi Malaysia (UTM)
Johor Bahru, Malaysia
01.2019 - 05.2022
- Coordinated with senior researchers to design research methodologies, ensuring adherence to project objectives.
- Conducted comprehensive literature reviews to support ongoing research projects, enhancing the depth of studies.
- Engaged with research participants, building rapport to facilitate the collection of high-quality data.
- Developed questionnaires and surveys, collecting data pivotal to research outcomes.
- Sector : Education
Administrative Assistant
Renaissance Hotel Johor Bahru
Johor Bahru, Johor
04.2016 - 12.2018
- Performed clerical duties including answering phone calls, responding to emails, and preparing documents such as office correspondence, memos, resumes, and presentations to support office operations.
- Corporate correspondence: Managed administrative and clerical processes, drafted corporate communications, high-level presentations, and executive summaries, enhancing communication within Food & Beverage division.
- Document control: Standardised internal documentation procedures, increased data accessibility and ensured operational compliance with hotel group policies.
- Related skills: Company policies, Create import-export commercial documentation, Draft corporate emails, Ensure proper document management, File documents
- Sector: Hospitality (Food & Beverage)
Education
Master of Business Administration - & Entrepreneurship
UNIVERSITI TEKNOLOGI MALAYSIA (UTM)
Johor Bahru, 0101-2021
Bachelor's Degree - In Business Studies
UNIVERSITI MALAYSIA SABAH (UMS)
Kota Kinabalu, 1211-2015
Skills
- Enrollment management
- Lead conversion strategy
- Sales strategy
- Consultative sales
- Client relationship management
- Problem solving
- Event leadership
- New customer prospecting
- Sales analytics
- Target setting
- CRM Software proficiency
- Data interpretation
- Negotiation mastery
- Relationship management
- Team collaboration
- Communication skills
- Virtual meeting platforms
- Virtual meeting platforms
Languages
Bahasa Malaysia
Proficient
C2
English
Proficient
C2
Tamil
Proficient
C2
Hobbies and interests
- Hobbies : Yoga, Gym, Badminton and Meditation
References
- Dr. Hishan S. Sanil
Lecturer
Universiti Teknologi Malaysia (UTM)
Tel: +60 16-304 3681 - Ms. Agnes Chan Hui Yin
Head of Sales Administration, Johor Campus
Fairview International School Johor
Tel: +60 17-708 8602
Timeline
Sales Executive cum Education Counsellor
Fairview International School, Johor Campus
04.2025 - Current
Sales Executive cum Education Counsellor
Stalford Learning Centre Singapore
09.2022 - 12.2024
Sales Executive cum Education Counsellor
Universiti Teknologi Malaysia (UTM)
01.2019 - 05.2022
Administrative Assistant
Renaissance Hotel Johor Bahru
04.2016 - 12.2018
Master of Business Administration - & Entrepreneurship
UNIVERSITI TEKNOLOGI MALAYSIA (UTM)
Bachelor's Degree - In Business Studies
UNIVERSITI MALAYSIA SABAH (UMS)