Summary
Overview
Work History
Education
Skills
Training/conference/seminar attended
Languages
Publications
Global Lecture
Reference
Timeline
Generic
Associate Prof Dr Sakinah Shukri

Associate Prof Dr Sakinah Shukri

SHAH ALAM MALAYSIA

Summary

Senior marketing lecturer at a private higher education institution in Malaysia focuses on teaching and research of dynamic themes. renowned for providing insightful local and global lectures along with useful supplementary materials and meticulous classroom management. committed to the achievement of each individual student and thorough comprehension.

Overview

12
12
years of professional experience

Work History

Senior Marketing Lecturer

Management and Science University
09.2016 - Current

Teaching and supervising students research for undergraduate and postgraduate studies and also develop students project. Subject that had thought before : Digital marketing, international business, service marketing, sales marketing, global marketing , fashion marketing, principle of marketing, direct marketing, Search engine , consumer behavior and marketing management .

Assistant Lecturer

Management and Science University
01.2013 - 05.2013
  • Participated in conferences and professional development opportunities to stay up-to-date with latest trends in field.
  • Pairing teaching with other senior lecturer in the university to teach management and marketing subjects

Transnational Office (Intern)

Coventry University
05.2012 - 11.2012

Co manage to develop projects with project manager in the university. Help to analyse and develop documents. Completed project title : " Transnational Education in East Asia Countries".

Education

Ph.D. - Management

Management And Science University
Malaysia
02.2017

Master of Science - International Business Minor Marketing

Coventry University
United Kingdom
11.2013

Bachelor of Science - Management Minor Marketing

London South Bank University
United Kingdom
07.2012

Diploma - Management

Management And Science University
Malaysia
02.2010

Skills

  • Digital Marketing
  • Consumer Behavior
  • International marketing
  • Advertising and promotion
  • SoE
  • Direct Marketing
  • Viral marketing
  • Sustainable Marketing
  • Strategic Marketing
  • Marketing Management
  • Branding
  • Fashion marketing

Training/conference/seminar attended

International Conference and Sustainable Energy and Green Technology, Vietnam-2023 (Session Chair/Presenter)

International Multidisciplinary Conference of Applied Science , Makassar, Indonesia -2023 (Keynote Speaker)

Advances in Business Research International Conference Langkawi -2023 (Presenter) 

Asia Pacific Association for international Education (APAEI) BANGKOK -CONFERENCE -YEAR 2023 (Exhibitor)

Research workshop- 2023

Intellectual property rights -2023

Where to publish -workshop-2023

Training workshop superb postgraduate research supervision -2022

Cress cycle -2022

Digital marketing strategies and best practices -2021

International Conference and Sustainable Energy and Green Technology, Bangkok -2023

Certificates in teaching skills : Philosophy & Psychology of education -2019

Certificates in teaching skills: Knowledge and learning management system -2019 

Languages

Malay
Native language
English
Proficient
C2

Publications

Sakinah, S et al (2023) Factors influencing consumers preference in Klang Valley market. A study of natural personal care products.Information management and business review. 

Ruwan , R, Jaquline,T, S.M Ferdous & Sakinah, S (2023) Moderating Impact of online reputation management on firm created contents and the online reputation on destination management companies on Sri Lanka Tourism Industry. ICRRDjournal

Zainab Zaidi and Sakinah, S (2022) The Effects of digital marketing implementation on online consumer in Selangor during Covid-19 pandemic. Management Science Letter.

Sakinah et al (2020) Mediating role of consumers satisfaction on the relationship at perceived values and service quality with customer loyalty in the telecommunication service quality with customer loyalty in the telecommunication service providers in Malaysia. 

Mohd Shukri et al (2020) An analysis of the consumers satisfaction on the relationship at perceived values and service quality with customer loyalty in the telecommunication service provides in Malaysia.

Junainah et al (2020) What attracts Iranian tourist in Malaysia? A fresh evidence 

Sakinah et al (2020) Determinants of open service source software adoption in Malaysia. 

Sakinah et al (2020) How e business platforms channels influence Chinese auto parts wholesale market?

Adam Amril et al (2020) Factors affecting company profile on web page 

Mohd Shukri et al (2020) Role attitudes, subjectives, norms and perceive behaviour control in customer purchase InterVision. 

Sakinah ,S and Khatibi A (2020) The usage of social media and internet: Evidence from state museum of Negeri Sembilan Malaysia. 

Mohd shukri et al (2020) Role of channels and motives on social media attitudes

Junainah , H and Sakinah S (2020) Determinatis of Iranian tourism demand to malaysia

Sakinah et al(2019) Factors influencing customers purchase decision of residential property in Selangor Malaysia 

Alfi et al (2019) Market structure and Islamic banking performance in Indonesia: An error correction model 

Sakinah, S et al (2014) The impact of entrepreneurial orientation on business performance : A study of technology based on SME in Malaysia. 

Global Lecture

Guest Lecture ,Presentation title " Opportunities and challenges in business administration in the era of society 5.0" for Politeknik Negeri Ujung Pandang 20th November 2023.

Key note Speaker for International Multidisciplinary Conference of Applied Science in Makassar Indonesia , Presentation title " Entrepreneurship and Small Enterprise for a Sustainable Earth and Environment" 18-19th November 2023 


Reference

Prof Dr Indang Ariffin 

indang@msu.edu.my 

+600123830427

Dean of Research Studies 

Management and Science University


Prof Dr Ali Khatibi 

alik@msu.edu.my

+600172157773

Dean of Postgraduate Studies 

Management and Science University 


Associate Prof Asyikeen 

nurul_asyikeen@msu.edu.my

+6001139396473

Dean of Faculty of Business Management 

Timeline

Senior Marketing Lecturer

Management and Science University
09.2016 - Current

Assistant Lecturer

Management and Science University
01.2013 - 05.2013

Transnational Office (Intern)

Coventry University
05.2012 - 11.2012

Ph.D. - Management

Management And Science University

Master of Science - International Business Minor Marketing

Coventry University

Bachelor of Science - Management Minor Marketing

London South Bank University

Diploma - Management

Management And Science University
Associate Prof Dr Sakinah Shukri